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Ericsson Internal | 2016-09-19 | Page 1
Areas that virtual reality
could impact
1. SHOPPING/
RETAIL
2. TRAVEL/
TOURISM
3.
EDUCATION/
LEARNING
4. WORK
5. MEDIA/
ENTERTAINMENT
6. SOCIAL
NETWORKING

Ericsson Internal | 2016-09-19 | Page 2
› Example: IKEA VR app
› Could this change the way we shop?
› Large stores replaced with smaller VR rooms?
Shopping/ retail

Ericsson Internal | 2016-09-19 | Page 3
› Destinations VR Experience
› Could this change the way we experience destinations?
› A breakthrough or just entertainment?
Tourism/travel

Ericsson Internal | 2016-09-19 | Page 4
› Example: Movie Trailer launch on VR/ Gnomes and
Goblins
› How would this impact the way we consume media?
Media

Ericsson Internal | 2016-09-19 | Page 5
› Example: Bigscreen, Rec Room
› Could this change the way we hang out with others?
Entertainment/ social
networking

Ericsson Internal | 2016-09-19 | Page 6
› Example: Job Simulator
› Will the office space become less important?
› Will this evolve or just a gimmick/game?
Work

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Slides for groups

1. Ericsson Internal | 2016-09-19 | Page 1 Areas that virtual reality could impact 1. SHOPPING/ RETAIL 2. TRAVEL/ TOURISM 3. EDUCATION/ LEARNING 4. WORK 5. MEDIA/ ENTERTAINMENT 6. SOCIAL NETWORKING

2. Ericsson Internal | 2016-09-19 | Page 2 › Example: IKEA VR app › Could this change the way we shop? › Large stores replaced with smaller VR rooms? Shopping/ retail

3. Ericsson Internal | 2016-09-19 | Page 3 › Destinations VR Experience › Could this change the way we experience destinations? › A breakthrough or just entertainment? Tourism/travel

4. Ericsson Internal | 2016-09-19 | Page 4 › Example: Movie Trailer launch on VR/ Gnomes and Goblins › How would this impact the way we consume media? Media

5. Ericsson Internal | 2016-09-19 | Page 5 › Example: Bigscreen, Rec Room › Could this change the way we hang out with others? Entertainment/ social networking

6. Ericsson Internal | 2016-09-19 | Page 6 › Example: Job Simulator › Will the office space become less important? › Will this evolve or just a gimmick/game? Work

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