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We’re in the early stages of a once-in-a-generation moment. Virtual, augmented, and mixed “realities” present viable channels through which brands engage with their customers.
While still in its infancy, there are many more reasons to be encouraged about a not-so-distant future where physical screens and interfaces are the exception rather than the rule. And, brands will lead the way, especially as technology behind these new realities gets better, enabling storytelling in the medium to get richer and richer.
In this forward-looking session, Dave Curry, VP Emerging Trends and Technology at POP, and Jonathan Faunce, Creative Director at HTC, will explore virtual, augmented and mixed realities, and in doing so, will uncover unexpected ways to leverage these new, modern technologies.