Presented by: Darren Woolley, Global CEO, Trinity P3

3. Agile Marketing vs Big Idea – What’s the Role of
the Big Idea in Digital Advertising?

4. What is the
Big Idea?

5. What is Agile
Marketing?

6. Agile Marketing
is both
a strategy
and a process

7. Have you ever
been sailing?

8. Marketing can
feel like trying to
sail
into the wind

9. The
Big Idea
and
Agile Marketing
are separate
strategies

10. So does
Agile Marketing
need a
Big Idea?

11. In Agile Marketing
the Big Idea
unifies brand
and is delivered
as a series of
incremental
small ideas

12. Keeping the
brand on course
and delivering
winning
results