Digital marketing, also known as online marketing, involves marketing work done through digital mediums like the internet and wireless technologies. It includes services like search engine optimization, social media marketing, online advertising, and content marketing that help businesses grow and compete internationally. Digital marketing proves helpful for the online growth of businesses by creating awareness, consideration, purchase and loyalty for brands through cost-effective means. It allows businesses to increase their online presence internationally and attract customers to rank in competitive industries while ensuring survival, especially for online businesses that rely on digital marketing services through SEO, SMM, and email marketing to promote their products and attract website traffic.