Working anytime, anywhere in the time of COVID. Our experience, the Booster Box approach to office life, and our scripts in the COVID-19 Era.

1. Working anytime,
anywhere in the time
of COVID.
#WMF2020 | Marco Frighetto | @grattoformiche

2. Who am I?

3. ● Head of Product @
Booster Box
Marco
● marco@boosterboxdigital.com
● @grattoformiche
Frighetto

4. Who is Booster
Box?

5. We are the best* scientific
performance marketing agency...
* we are the best according to our mums and now that we’ve won an award as the Best small PPC agency in Europe, it’s official: mums are always right.

6. ...a complex way to say that we
love numbers and the scientific
method

7. ...a growing team of developers,
data scientists and PPC experts

8. ...building

9. This year there have been
a ‘few changes’

10. starting from the fact we are not
together but on a virtual call

11. What will the the
future workplace
look like?

12. Is the
traditional
office dead?

13. Are we
flocking back
to our
cubicles?

14. The future of the office is an
open question

15. One thing is certain:
it’s going to be substantially
different

16. Let’s talk about
remote working

17. Just kidding!
We are not here to teach you
about remote working. We are
performance marketing experts,
not remote working gurus.

18. We just want to
share with you our experience

19. We have never
been remote
working centric

20. We are not the old
fashioned kind of
workplace...

21. ...nor a bunch of
freelancers working
from anywhere in
the world

22. Office life
@Booster Box

23. Booster Box approach to
office life
● Default Office
● WFH Voluntary
● No limits

24. Our approach to
this crazy mess

25. Move fast

26. Safe is better than sorry
We took the virus very seriously from the beginning, preferring
a ‘safe better than sorry’ approach from day 1

28. Be first mover
● Close down everything at Patient 1
● Reopen in shifts the first day available
● Close down when cases started to raise again

29. Advantages of moving fast
● Proactive communication to clients
● Organize from a place of strength rather than weakness

30. Connect

31. Connect with other players
● In times of crisis we all share the same challenge and
difficulties
● Connecting with other players was key to see how other
operate and adjust our approach

32. Put things in
context

34. Refocus the
why

35. The smartest
people you know
spend their life
increasing clicks
on ads

36. We are not
saving lives...

37. But we tried as much to do our
part to fight Covid-19

38. How?
38
● Donated masks to local businesses
● Donations matching programs
● Scripts (2X) to invite people to donate

39. Our scripts
in the Covid19 era

40. 1. How to estimate the impact of
Covid-19 on your online
marketing campaigns

41. 2. How to manage geographical
restrictions affecting shipments

42. Opportunity in
hiring

44. It’s land grabbing for hiring
44
● Great talent at disposal on the market (often from struggling
industries)
● If you have vision & financial means this is a fantastic time for
acceleration

45. The New
Normal

46. How we are facing the “New Normal”
46
● Unlimited time off & WFH
● Priority is health
● And Peace of mind (if you prefer not coming to work, don’t)

47. Pros of WFH
47
● Improvement of work-life balance
● Commuting time is spent working rather than it being wasted
● Farewell to extra expenses such as: petrol, public transport tickets, parking, etc.
● More time with family
● Flexible working hours
● More focus
● Less meetings
● Less sick days
● Higher productivity

48. Limits of WFH
48
● No visibility on stress levels
● Lack of visibility on prioritization / Lack of things to do
● Complex topics requires intense-instant comms (QBRs, Pitching,..)
● New projects are difficult to prepare on remote
● Lack of human contact. It is different to build People Culture remotely

49. Limits of WFH
49
● Risk of misunderstanding is higher
● Less friction
● Hiring process is more difficult
● Training new hires is slower (no shadowing, more questions,...)

51. The effects
51
● This worked well on one hand, but it slowed us down on
others parts of the business
● Less commuting, less meetings, more focus = more
productivity on things ‘we know how to do’
● Less human interaction, more back & forth, = personal
isolation + slow down on ‘new things”

52. 100% WFH worked OK to keep things
stable, but not ideal for growth
52

53. How we tried to
cope with the limits
of WFH

54. No Visibility on Stress Levels
1

55. Solution:
allocate time to check in with
people on emotional / personal
level

56. Lack of visibility on prioritization
2

57. Solution:
quick checkings to advance on
progress

58. Lack of human contact
3

59. Solution:
office hours, virtual room
always on

60. Training new hires is slower
4

61. Solution:
increase self-study, training
materials provided in advance,
interactive tools.

62. Less occasion to spend qualitative time
together 5

63. Solution:
Monthly in person team events

64. What does it mean
for digital in Italy

65. Talent is everywhere, opportunities are not
65

66. Location suddenly became
less important in the work equation
&
more in the personal equation
66

67. Great opportunity for digital
development
67
● Italy is the most beautiful place on earth
● We can attract international talent to work from Italy
● We can empower Italian talents to work from their home
countries for businesses abroad

68. marco@boosterboxdigital.com
www.boosterboxdigital.com