Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Christopher Penn - Measuring PR in the 21st Century

1,462 views

Published on

INBOUND 2015

Published in: Marketing
  • Be the first to comment

Christopher Penn - Measuring PR in the 21st Century

  1. 1. INBOUND15 Measuring PR in the 21st Century What actually works, what you should stop doing immediately Christopher S. Penn Vice President, Marketing Technology, SHIFT Communications
  2. 2. INBOUND15 WhereCanIGetTheSlides.com 100% Discount Code: inbound15
  3. 3. The Problem: Measuring the Top of the Funnel Past Ineffective Solutions What You Can Do Today
  4. 4. INBOUND15 The Problem
  5. 5. INBOUND15
  6. 6. INBOUND15 The Problem Audience Prospects MQLs SQLs Sales Opps Closed Won Deals Customers
  7. 7. INBOUND15 The purpose of PR
  8. 8. INBOUND15 2 Past Attempts at Solutions
  9. 9. INBOUND15 Not Trying
  10. 10. INBOUND15 WRONG
  11. 11. INBOUND15 Ad Value Equivalence
  12. 12. INBOUND15
  13. 13. INBOUND15
  14. 14. INBOUND15 WRONG
  15. 15. INBOUND15 Making $#!& Up
  16. 16. INBOUND15
  17. 17. INBOUND15
  18. 18. INBOUND15 WRONG
  19. 19. INBOUND15 3 What Can You Do Today?
  20. 20. INBOUND15
  21. 21. INBOUND15 Top Of Funnel
  22. 22. INBOUND15
  23. 23. INBOUND15
  24. 24. INBOUND15
  25. 25. INBOUND15
  26. 26. INBOUND15
  27. 27. INBOUND15 Middle Of Funnel
  28. 28. INBOUND15
  29. 29. INBOUND15
  30. 30. INBOUND15 Bottom Of Funnel
  31. 31. INBOUND15
  32. 32. INBOUND15
  33. 33. INBOUND15
  34. 34. INBOUND15
  35. 35. INBOUND15
  36. 36. INBOUND15 4 Beyond the PR Funnel
  37. 37. INBOUND15 Benchmarking
  38. 38. INBOUND15
  39. 39. INBOUND15 Attribution Analysis
  40. 40. INBOUND15
  41. 41. INBOUND15 Marketing Automation
  42. 42. INBOUND15
  43. 43. INBOUND15 The Power Move
  44. 44. INBOUND15
  45. 45. INBOUND15
  46. 46. INBOUND15 WhereCanIGetTheSlides.com 100% Discount Code: inbound15
  47. 47. INBOUND15 5 Discussion / Q&A
  48. 48. INBOUND15 Christopher Penn @shiftcomm Shiftcomm.com @cspenn cspenn.com
  49. 49. INBOUND15

×