The online videos and iPhone app will be embedded into the marketing and communication activities of Interface for the forthcoming 12 months. Anticipated that the iPhone app could be a platform for connecting businesses with other Interface online channels, for example Twitter, LinkedIn and the Interface YouTube channel.Plans to continue research into the topic modelling will require further research funding. Both academic departments have expressed interest and enthusiasm to continue this work. Three joint webinar events are being developed in partnership with Universities and other funders for AY2011-12 in Inverness, Edinburgh and Glasgow to maximise accessibility to all businesses across Scotland and the UK.
Siobhán Jordan (ERI) – OpenBIZ – knowledge exchange between HE & Business
OPEN BizOpen Programme engaging with businesses<br />Dr. Siobhán Jordan<br />
OPEN Biz- Introduction<br />“Businesses need a knowledge exchange system that is easy to navigate and provides them with the expert knowledge and research they need……and has the potential to stimulate even greater knowledge exchange”<br />BUILDING A SMARTER FUTURE TOWARDS A SUSTAINABLE SCOTTISH SOLUTION FOR THE FUTURE OF HIGHER EDUCATION-Scottish Government 2011<br />Innovation is at the heart of economic development policy.<br />Public sector and university sources are found to be the least often usedby businesses .<br />There is a need to facilitate easier access to the resources within universities.<br />OPEN Biz blended existing and new digital tools to enhance business access to academic expertise.<br />
Challenges and Solutions<br /><ul><li>Don’t know how to connect with suitable expertise?
Don't know what academic expertise is available?
Don't have the time or money to find out more? </li></ul>Many Challenges for Businesses<br /><ul><li>Develop an innovative programme to enhance the knowledge exchange support offered to West of Scotland businesses and community.
Embracing new and multiple online channels, to open up business access to University services.
Forming innovative partnerships and a regional network with West of Scotland Economic Development Teams in Councils, Business Gateways and Chambers of Commerce to directly engage with business advisors and companies in a range of sectors. </li></ul>The OPEN Biz Solutions<br />
Referrals<br />Via<br />Intermediary<br />organisations<br />Direct Contact<br />Via <br />events, word of mouth, press, etc<br />Interface – The Matchmaker for Business<br />Business Community<br />Academic Partners<br />All Scottish Universities & Research Institutions<br />
Work Package 1 –Online Video Case Studies<br />2-3 minute videos hosted on the Interface YouTube channel.<br />Testimonials from collaborations with companies - AMT, Design LED, Float your Boat<br />University project partners- Strathclyde University, University of the West of Scotland, Glasgow Caledonian University.<br />Videos from the West of Scotland KTP Centre.<br />
Work Package 2 –Webinar Events<br />Focussed events for businesses wanting to develop new design processes or embrace digital technologies.<br />Blending a live and virtual audience.<br />Online chat with a moderator to answer questions and direct conversation.<br />On demand video following the events.<br />
Work Package 3 – Business publications list & topic modelling<br />Testing easier business access to research publications via a digital publishing tool.<br />Generation of word clouds from the software.<br />Development of a prototype topic modelling interface as a new discovery tool to locate documents, terms within documents and relationships between documents. <br />
Work Package 4 – iPhone Application<br />Design and development of an iPhone app to connect businesses with University services at the touch of a button.<br />Available from the Apple iTunes store - InterfaceOn.<br />Users can create a unique profile to received relevant updates about funding, case studies, events and news.<br />
The OPEN Biz- Blog<br />OPEN Biz regularly blogged about events/updates or general digital happenings.<br /> <br />‘The art of frugal innovation: how to cut costs and stay ahead’<br />‘Spreading the word digitally!’<br />
Open Biz has brought key benefits to the partner institutions, businesses and intermediaries.<br />Businesses- increased understanding of how knowledge exchange can benefit their company which has directly led to new collaborative projects with academic institutions. <br />Partner Universities- have been able to engage with more businesses across a wider area in the West of Scotland.<br />Overall- Open Biz has facilitated the development of a best practice online solution that could be easily rolled out across Scotland and the UK via a centralised hub such as Interface. <br />Key Benefits<br />