1. 2014 Wizard of Moz—JG takeaway
Aug 6 2014
6700 Manchaca Rd. Austin, TX 78745 (512) 441-6484 (512) 441-0305
www.SpecialAudience.com
The Disconnect Between Marketing And
Customer Experience.
Instead of talking about "goals" talk about "promises that can be kept"
1.Writing for the web is a conversation
2.Journey map (see below)
3.Scrolling drop off (see below)
4.Become subject matter expert.
5.Branding—everything
6.Talk to clients everyday. I know 20% more than you
do.
7.Start a poll/survey
8.Be more mobile search aware (get images upfront)
9.35 Ways to get Links in 35 Minutes
a. Slideshare!!!!
10.Tracking results
11.Flex your brains—establish time to look at current
events.
a. Everyone write down 10 ways to maximize for
client.
b.Share ideas
c. Come up with at least 5 really bonifides

2. 2014 Wizard of Moz—JG takeaway
Aug 6 2014
6700 Manchaca Rd. Austin, TX 78745 (512) 441-6484 (512) 441-0305
www.SpecialAudience.com

3. 2014 Wizard of Moz—JG takeaway
Aug 6 2014
6700 Manchaca Rd. Austin, TX 78745 (512) 441-6484 (512) 441-0305
www.SpecialAudience.com
SEO and Analytics
Must do for all clients http://schema.org/
Scrolling Tool http://cutroni.com/blog/2014/02/12/advanced-content-tracking-with-
universal-analytics/
Mobile site search http://www.mobilemoxie.com/
Link building http://www.slideshare.net/paddy_moogan/35-ways-to-get-links-in-35-
minutes-paddy-moogan-at-mozcon-2012
Surveys
http://www.google.com/insights/consumersurveys/use_cases?example=general&offer=ev
entcard