1. The document provides tips for creating engaging audio tours, recommending tours last around 35 minutes and consist of 10 audio locations, with each audio piece around 2 minutes and videos no longer than 1 minute. 2. It emphasizes the importance of storytelling and providing emotional or thought-provoking content. The script should be concise and avoid dense information. 3. Recommendations for high quality audio include using a professional speaker, keeping a relaxed pace, practicing delivery, and recording in a quiet studio environment.

1. Content
Tips 'n tricks

2. In an age in which we are overloaded with information but
craving for meaning, how do we engage and activate people
(with culture)?1
#attentioneconomy
1. Europeana Playbook: https://pro.europeana.eu/what-we-do/impact

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Content
Tips 'n tricks
1. Generally speaking
• We suggest a tour should be around 35 minutes and consist of around
10 locations.
• Each piece of audio should be about 2 minutes.
• If using video, do so sparingly. We recommend videos of about
1 minute.
That said, it's also possibile to create different types of tours and lengths of
tours (layering). Think about who your target group is and what they might
appreciate. Feel free to discuss your ideas with us!
• Even if we have a stable platform, do leave time for testing – there are
often errors that come up.
• Test your walk: see how it feels on-site and in real-time.

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2. Script
Storytelling is at the heart of it all, this really is the most important aspect
of your guide!
• Keep it shorter rather than longer: Don’t create too lengthy or dense
content that distracts, overwhelms, or exhausts the visitor’s attention.
• Try to create content that strikes an emotional chord and/or opens the
visitors to think about what they’re seeing in a new light. e.g. by using
the personal story.
• What reads as a good text, doesn't neccesarily work well as a spoken
text. Go through your script, make it more "speech-friendly" – don't use
over-the-top terminology.
• Avoid using a lot of numbers, such as years.
• Flow: does the text flow well when spoken? Are you repeating
yourself? Try it out.
Questions:
• What story do you want to tell?
• Do you see the guide as one
"entity" or as freestanding points of
information?
• Who is your target group?

5. 3. Audio
• Use professional speakers! Or??
•
• Keep the pace down: There is a lot of information to take in, aside from the
audio. Speaking too quickly can lead to visitors getting lost or
feeling tired.
• Consider starting slow with an introduction to who is talking and what
about. then easing in to the story. When listening to a new, unfamilair voice
the brain is likely to spend a few seconds getting accustomed to the
person they are listening to, before "relaxing into it".
• Be enthusiastic where appropriate. Convey feelings.
• Practice makes perfect.
• Adding music or sound effects is a great tool for creating an
atmosphere.
• We suggest you record in a studio to ensure a professional outcome,
however, if this isn't available to you here are some tips:
Review your audio content to check for adequate and even volume
and normalize before delivering.
Avoid recording in locations with significant background noise,
especially outdoor spaces.
Speak directly into the microphone and emphasize pronunciation.
Use a pop-filter if possible.
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Questions:
• What does the voice you choose
communicate? Is there a way to tie
the content and the voice together
e.g. by building a character?
• What happens at the last stop?
How do you "leave" your visitor?

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6. Text
• Use the text field to complement
the audio if you like, or as a
direct transcription of the
audio, a good option for the
hard-of-hearing.
5. Images
• Double check the image formats
to ensure they are correct.
• Use images to show the visitor
has come to the right place as
well as to show e.g. historical
images or future thoughts.
• There are many easy-to-use,
free image editing tools today.
Can you make the image(s) more
virbrant/powerful/sharp/better
cropped?
4. Translation
• Translations are sensitive–
everyone has something to say
about them. Our experience has
shown us that it is worhwhile to
use a proffessional.
• Remember, you can always
start with one language and add
more languages at a later date.

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7. Film
• Rule of thumb; Don't use film if what you want to a
express can be said using audio.
• Keep it short and sweet.
• Make sure the audio and light are adequate.
• Film can also be used for inserting sign language.