2. Artistic Policy The purpose of the festival is turn on the lights in Blackpool to celebrate light as Blackpool is famous for it’s lights.
3. Programme There is a big switching on of the entire lighting of Blackpool and the switch is thrown by a celebrity . When all the lights are turned on, the town celebrate by singing, dancing, drinking and lots more.
4. Funding The iluminations is all paid for by the counsil in Blackpool. They provide the money to decorate the town with lights and they get the money back by increasing the tax’s for that area. Clever!
5. Target Audience The target audience for this is everybody. From any part of the word of any age everybody is welcomed to the event. The people of Blackpool are the ones who benefit from it most as they will have glorious lights for a while to come.