2. Artistic Policy The purpose of the festival is to celabrate and sell watercress from the local watercress beds. It is also to create money to keep the watercress beds going.
3. Programme The watercress festival is in the form of a market in the town of Alresford near Alresford Railway Station. There will be celebrity chefs, children's entertainment, procession and awards for the best watercress.
4. Funding This festival is funded by the income made from selling the watercress and all the help is volunteering. Local watercress business come to sell there watercress to the public which produces income.
5. Target Audience The target audience for this festival are boys and girls of all ages ranging from the ages of 5 – 90 and over. This event is for family's to have a fun day out or for the Watercress lovers to meet up and try some Mid Hants watercress.