The target audience of NME magazine is music fans aged 13 and older. The magazine focuses on rock music genres. The color scheme uses white, black, and bright light blue. The main image features singer Lana Del Rey with her hands on her hips and tongue out behind an American flag. Large bold sans serif fonts are used throughout that are clear and easy to read. The model credit below Lana's image promotes her as a "modern American icon." High key lighting is used to suggest purity and the American dream. The masthead and cover lines encourage readers to learn more inside about interviews with artists like Noel Gallagher and Enter Shikari. The house style incorporates the colors, fonts, and layout around Lana

1. Target audience:
The target audience of NME is music
fans possibly aged 13+. The main
genres they cater for is rock.
Colour–
The main colours of this magazine are
white, black and a bright light blue. All of
the colours complement the house style
and stand out.
Main image–
The main image on this magazine is a
photo of alternative singer Lana Del
Rey. She is stood with her hands on
her hips and her tongue out which
complements the model credit quote
“I’m a psycho” she is also stood behind
a American flag showing her
patriotism and the image of American
rock and roll which juxtaposes with
the main cover line.
Typefaces All typefaces used are large bold san serif
type fonts that are clear and easy to read.
This font also makes a statement and
stands out off the page.
Model credit The model credit on this magazine
says “Lana Del Rey the true face of a
modern American icon. This is written
in light blue and black in a large bold
font that stands out. The model credit
also matches the photograph and
what is written will entice the reader
into buying the magazine and reading
the rest of the article.
Photography Lighting–
The lighting in this photo is high key
suggesting purity juxtaposing the
expression on Lana’s face and main cover
line which gives the idea that looks can be
deceiving. The lighting may also be dream
like suggesting the American dream.
Masthead–
This magazine is named ‘NME’. The
masthead is written in a large bold font
typed in white suggesting purity or
innocence but by looking at the coverlines
and photograph of Lana Del Rey it is clear
that may not be the case.
Coverlines–
The coverlines on this issuer of ‘NME’
include “Enter Shikari its time for
revolution” and Noel Gallagher I am a
genius like god, find out why inside”
this once again encourages the reader
to want to read the rest of the article.
Main cover line–
The main cover line on this magazine
is “I’m a psycho! Lana Del Rey”. This is
extending the point that Lana Del Rey
is on the cover of their magazine and
giving a sneak peek into what she’s
saying inside.
House Style–
The house style of this magazine is white, black and light blue which complements the photo and background. The main
font used is a bold, easy to read large font. All of the coverlines are aligned around Lana’s face.
Design Principles Used NME has followed the Gutenberg design
principle as its masthead is in the primary
optical area and the barcode and
purchasing information in the bottom
corner of the terminal area. The whole
design goes along with the reading gravity
and axis of orientation.