Let’s go          Genesee St.Imagining and Framing the Project;        An Initial Proposal                 by          The...
Let’s                look at                   Genesee St.PROJECT STATEMENT	    The City of Utica was once a booming indus...
Let’s      see       Genesee St.THE EXTENT OF GENESEE STREET                                   3
Let’s     walk   Genesee St.PROJECT SCOPE                               4
Let’s    smile for    Genesee St.THE ‘G-STREET TEAM’                                    5
Let’s      smile for                          Genesee St.                 Ally, a southern California native, is a fourth ...
Let’s      smile for                         Genesee St.                 Tracy is a master’s student in Cornell’s landscap...
Let’s     smile for                          Genesee St.                Hanzi is a third-year graduate student in landscap...
Let’s     smile for                          Genesee St.                Emily Bauer is a landscape architecture graduate s...
Let’s     smile for                          Genesee St.                Jesse grew up on the island of Martha’s Vineyard a...
Let’s                 look at              Genesee St.PROJECT GOALS	    The finished project will enliven areas along the ...
Let’s               brand                      Genesee St.BRANDING        Let’s go!                                  Let’s...
Let’s      brand   Genesee St.        geneseestreet.tumblr.com                                   13
Let’s                     zone                  Genesee St.UTICA ZONING                                                   ...
Let’s                 district                  Genesee St.UTICA DISTRICTS                                                ...
Let’s       play   Genesee St.DISTRICTS                                 16
Let’s                    learn                              Genesee St.HISTORIC LANDMARKS                                 ...
Let’s    model                      Genesee St.GETTING TO KNOW THE STREET                   Address: 235 Genesee St. Utica...
Let’s                         fill              Genesee St.VACANT LOTS                                                    ...
Let’s                            connect                                         Genesee St.UTICA IN GREATER CONTEXTEconom...
Let’s                                                                    Genesee St.   SITE ASSESSMENT      +DATA COLLECTI...
Let’s                            connect                                  Genesee St.PROPOSED PROJECT SCHEDULE            ...
Let’s             appreciate               Genesee St.UTICA: A CITY OF DIVERSITYDiverse Population and Culture     Utica h...
Let’s            appreciate                 Genesee St.UTICA: A CITY OF HISTORIC HERITAGE    Utica thrived as a mill city ...
Let’s            appreciate                 Genesee St.UTICA: A CITY OF OPPORTUNITIESEDUCATION AND KNOWLEDGE-BASED INDUSTR...
Let’s                  envison                    Genesee St.UTICA MASTER PLAN1. A vibrant, energized downtown with a lot ...
Let’s                  live                 Genesee St.TOWARDS A BETTER UTICA... ONE STREET AT A TIME!A vibrant street cha...
Let’s   live   Genesee St.                4. Preserving historic characters of Genesee                Street              ...
Let’s                 go                  Genesee St.OUR NEXT STEPS... COORDINATIONDivide and coordinate tasks between the...
Let’s                   go                     Genesee St.OUR NEXT STEPS... BRANDING AND OUTREACHBranding/Signage•	 To be ...
Let’s                   go                   Genesee St.OUR NEXT STEPS... REACHING OUTConnecting with firms and associatio...
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Imagining and Framing the Project; An Initial Proposal by the G-Street Team

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Genesee St.

  1. 1. Let’s go Genesee St.Imagining and Framing the Project; An Initial Proposal by The G-Street Team 1
  2. 2. Let’s look at Genesee St.PROJECT STATEMENT The City of Utica was once a booming industrial center that has become increasinglystressed by its historic development patterns. Over time, extensive swaths of asphalt,stormwater catchment networks, and building stock have aged, thereby inhibiting the vitalityof the city. However, the city’s greatest asset remains, a diverse community base that shouldbe a predominant influence in Utica’s transformation. While Genesee Street was once a thriving thoroughfare, the street is now wider thatuse demands, and the surrounding gray infrastructure has aged in some areas. With thecommunity’s assistance, we will assess the current conditions of Genesee Street andits potential for revival. Key assessment points will include vacant lot recovery, ease ofwayfinding, connections to activity nodes, and green infrastructure, all of which will cometogether to capture the identity, spirit, and character of Utica. The finished project will enlivenareas along the extent of the road to invigorate the surrounding communities, and it willallow Genesee Street to evolve into an engaging space with extensive community value. 2
  3. 3. Let’s see Genesee St.THE EXTENT OF GENESEE STREET 3
  4. 4. Let’s walk Genesee St.PROJECT SCOPE 4
  5. 5. Let’s smile for Genesee St.THE ‘G-STREET TEAM’ 5
  6. 6. Let’s smile for Genesee St. Ally, a southern California native, is a fourth year undergraduate student at Cornell University where she will receive a bachelor’s degree in landscape architecture in May 2013. While her passion stems from designing outdoor spaces, she also has an appetite for interior design. Ally completed her concentration in Design and Visual literacy, where she intensely studied the art of design in multiple aspects--architecture, interior design, and fashion. Along with her enthusiasm for design, Ally has energy for philanthropy, as she worked closely with Habitat for Humanity for six years. She looks forward to translating this love for community into her work for the wonderful town of Utica. Ally Radhya, from Syracuse, New York, is a fourth year undergraduate student in the landscape architecture program at Cornell. He has a clean and simple approach to design, with an emphasis on involvement and functionality. He has an interest in the “digital” landscape, and its relationship with user experience and user interface design. When he isn’t designing landscapes, Radhya, minoring in business, is involved in various start-ups, ranging from music production and photography to mobile applications, as a front-end developer specializing in web and brand identity. He hopes to offer his unique skill set, as well as, a new perspective, to the Genesee Street project in Utica. Radhya 6
  7. 7. Let’s smile for Genesee St. Tracy is a master’s student in Cornell’s landscape architecture program. She also has a master’s degree in Urban Planning, a bachelor’s degree in environmental science, and a strong interest in nature. She enjoys imagining what a space can be and believes it is important for people to enjoy the spaces they occupy every day. She is looking forward to helping Uticans create more places they love, by understanding what makes Utica unique and capitalizing on those features. Tracy Yichen Wei, comes from Suzhou, China, and is currently a senior landscape architecture undergraduate student at Cornell University. She spent the first two years of her undergraduate studies at China Agricultural University studying environmental science. She is interested in ecological system design, which combines interdisciplinary fields together and she is interested in combining ecology, philosophy, and art. She is excited to work on creating a new public space that expresses and represents the context of Utica. Yichen 7
  8. 8. Let’s smile for Genesee St. Hanzi is a third-year graduate student in landscape architecture at Cornell University. She grew up in Xi’an, China, Hanzi and from to the University of Hong Kong got her degree in Art History. She continues her interest in the visual arts and brings it to landscape architecture, aiming to create engaging and educational environments for the everyday use of people. Her career goal is to cultivate a sensitivity and love for the local through designing public space that not only fulfills everyday needs, but also enhances interaction, communication and appreciation. Hanzi Gabriel has eight years experience as a contractor in a variety of construction and landscape related trades helped him build a strong practical basis and an understanding of what he wished to achieve. Since that time he has been involved in the design and implementation of a wide range of projects of varying scales of both architecture and landscape architecture. He enjoys improving a space and then observing people enjoying that space, both in intentional ways and in the unexpected interpretations that are inherent in all works of creativity. He received a bachelor of sciences in landscape-horticulture from the University of Maine in 2010, and is pursuing a masters of landscape architecture at Cornell University.This practical and academic background forms the foundation of his practice firmly and with diminished uncertainty. Gabe 8
  9. 9. Let’s smile for Genesee St. Emily Bauer is a landscape architecture graduate student at Cornell University. Emily grew up on a family farm in Wayland, NY and brings her experiences in the sciences, environmental management, and landscape architecture into all of her projects. She wants to engage the imagination of people through her work, by drawing from fundamental relationships in the natural world. Her work layers aspects of the city’s fabric with natural processes to enhance the unique identity of the place. She is excited to be working close to home in the City of Utica. Emily Ryan Pardoe is a fifth year undergraduate Landscape Architecture student at Cornell University who is originally from a small town in Central Pennsylvania. He has a background in sustainable design, green streetscapes and stormwater management, as well as previous experience with citywide design specific to Utica. His current concentration is in biology and chemistry, as he hopes to continue his education to become a medical doctor. Ryan has always had a love for well designed outdoor spaces and continues to enjoy his work in creating aesthetically beautiful, yet highly functional, landscape design. He is excited for another opportunity to work in Utica. Ryan 9
  10. 10. Let’s smile for Genesee St. Jesse grew up on the island of Martha’s Vineyard and from birth has had a love and respect for the ocean and all things natural. He has an associate’s degree in landscape contracting and bachelor’s degree in environmental design. He is currently pursuing a masters in Landscape Architecture from Cornell University. He is passionate about the use of materials and how they inform design. Additionally he feels that nature, culture and communication are not individual components of design but are inextricably linked and woven together throughout the design process. Jesse feels that it is necessary to understand how nature affects community well- being and how successful communities are built around active, green spaces that support social connections. Jesse Katherine Li is a third year graduate student at Cornell University, pursuing her master’s degree in landscape architecture. She is passionate about all things related to design and is looking forward to graduating this May to start her career in designing sustainable public spaces. Her concentration and interests are on “green” practices in architecture and landscape. She is motivated to create spaces that are meaningful to its users and rooted in community engagement. She is excited to help design a vision for a focal part of Utica that speaks to its rich past and future. Kathy 10
  11. 11. Let’s look at Genesee St.PROJECT GOALS The finished project will enliven areas along the extent of the road to invigorate thesurrounding communities, and it will allow Genesee Street to evolve into an engaging spacewith extensive community value.Vacant lot recoveryEase of wayfindingActivity nodesGreen infrastructure 11
  12. 12. Let’s brand Genesee St.BRANDING Let’s go! Let’s go! ica Ut1832 est. GENESEE ST. Improvement Project enesee St. ENESEE Street U tic a e s t. 1 8 3 2 a, New Yo LET’S GO! Utic 1832 rk Genesee Street Let’s go! THE SPIRIT OF UTICA GENESEE ST. U tic a e st. 1 8 3 2 12
  13. 13. Let’s brand Genesee St. geneseestreet.tumblr.com 13
  14. 14. Let’s zone Genesee St.UTICA ZONING Zoning Community Commercial Central Business District Highway Commercial Neighborhood Commercial Light Industrial Heavy Industrial Land Conservation Office - Apartment Planned Development Planned Development Extraordinary Multi-Family - Low Density Multi-Family - High Density Two Family - Low Density Feet 0 250 500 1,000 1,500 2,000 14
  15. 15. Let’s district Genesee St.UTICA DISTRICTS Districts Arts Baggs Square Bleecker- Mohawk Brewery Business Cornhill East Utica Harbor Midtown North Utica Oneida Square South Utica Uptown West Utica Feet 0 250 500 1,000 1,500 2,000 15
  16. 16. Let’s play Genesee St.DISTRICTS 16
  17. 17. Let’s learn Genesee St.HISTORIC LANDMARKS 1 St. Joseph’s 2 Fountain Elms 1 Miller-Wheeler 10 3 House 9 4 Utica Library 11 5 Stanley Theater 12 6 New Century Club 8 Rutger-Steuben Park 7 Historic District 8 Grace Church 6 Lower Genesee St. 5 9 Historic District 7 10 Union Station 2 11 Daily Press Building Doyle Hardware 4 12 Building National 3 Register Feet 0 250 500 1,000 1,500 2,000 17
  18. 18. Let’s model Genesee St.GETTING TO KNOW THE STREET Address: 235 Genesee St. Utica NY 13501 M&T Bank “Bank with the Golden Dome” Constructed 1898. Addition constructed end of 19th Century Designed by R.W Gibson Style: Italian Renaissance Large Golden Dome: 24 Karat Gold Leaf Google 3-D Warehouse 18
  19. 19. Let’s fill Genesee St.VACANT LOTS Vacant Feet 0 250 500 1,000 1,500 2,000 19
  20. 20. Let’s connect Genesee St.UTICA IN GREATER CONTEXTEconomic Background of Utica• Water transportation was important for local and regional trade--streets governed by location of streams• Genesee Street links North and South Utica together. DEERFIELD• Over time, there has been a transition from residential use to commercial and educational use along the street.• The future plan focuses on revitalizing the inner city and rejuvenating the street corridor emphasizing diversity, retail, art, and culture and core of sustainability. ERIE CANAL CBD T SCENIC AND HISTORIC EE TR PRESERVATION DISTRICT E ES NES GE NEW HARTFORD 1.2 Miles 2.4 Miles 20
  21. 21. Let’s Genesee St. SITE ASSESSMENT +DATA COLLECTION MEETING #2 Mapping//Infrastructure + Environmental base map Field Day: Participatory Workshop community engagement large scale survey PHASE 3 street trees activities to identify stormwater + green infrastructure opportunities + constraints DESIGN DEVELOPMENT vacant lots “sacred structures” architectural styles Preliminary Design community goals + values design options based on community green/open space values + identity + analysis zoning 4th WEEK FEB. design recommendations + strategies parking connections traffic flows cars PHASE 2 bus bikes Mapping//Cultural Assets Let’s go! ica Ut1832 est. MEETING #3 activity nodes/districts Key Stakeholder Feedback street character + typologies landmarks events GENESEE ST. Improvement Project present stakeholders design options first impressions of designs when + where solidify aesthetic + functional vision 2nd WEEK FEB. 2nd WEEK MAR. PHASE 1 EVALUATE WORK MEETING #1 MEETING #4 Community Feedback Kickoff Meeting show evolution of design + explore introductions design options expectations gain further knowledge of Genesee St. surveys + collect info collect additional design ideas 2nd WEEK FEB. identify gaps in design 4th WEEK Mar. FINAL PRODUCTS Presentation Summary Report Final design proposal + recommendations 1st WEEK May PHASE 4 21
  22. 22. Let’s connect Genesee St.PROPOSED PROJECT SCHEDULE February March April May Week: 1 2 3 4 1 2 3 4 5 1 2 3 4 5 1Phase I Data Collection & Site Assessment Maps of demographics, land use, vacant lots etc. Best practice guidelines Events and cultural elements Info on traffic, policies, etc. Branding for Genesee St. ORGANIZATIONAL KICK-OFF MEETING XPhase II Community Workshop FIELD DAY: PARTICIPATORY WORKSHOP X Patterns and ID of sacred structures Survey of community values Collection of design opportunitiesPhase III Design Development DESIGN DEVELOPMENT COORDINATION MEETING X Study of vacant lots, wayfinding, green infrastructure, connections, etc. Physical character options for Genesee St. Options for street plan Perspective graphics of design character DESIGN FEEDBACK MEETING XPhase III Design Presentation FINAL DESIGN PRESENTATION X Inventory of data gathered from previous phases Text of design recommentations and guidelines Design proposal illustratives, plan, and analysis 22
  23. 23. Let’s appreciate Genesee St.UTICA: A CITY OF DIVERSITYDiverse Population and Culture Utica has a history of welcoming refugees since 200 years ago, and it continuesto be a city that embraces people from different countries and backgrounds. Amongthe ~60,000 population, almost 13,000 are refugees. People from around the worldalso bring with them their cultures.Major populations in Utica include: Italians Indians Vietnamese African Americans Bosnians Russians Somalians Burmese 23
  24. 24. Let’s appreciate Genesee St.UTICA: A CITY OF HISTORIC HERITAGE Utica thrived as a mill city on the Erie Canal in the 19th Century. Althoughmajor industries and businesses pulled out from the city in the mid 20th Century,the city’s glorious past was preserved in its rich architectural styles. All majorAmerican architectural styles can find its manifestation in Utica, and Geneseestreet has a high concentration of architectural heritage. 1608 Genesee St. 24
  25. 25. Let’s appreciate Genesee St.UTICA: A CITY OF OPPORTUNITIESEDUCATION AND KNOWLEDGE-BASED INDUSTRIESEducational institutions, such Unica College, Hamilton College (Clinton, NY) and SUNYInstitution of Technology provide the city with creative energy.HISTORIC AND SCENIC RESOURCESUtica is blessed with historic heritage and natural beauty. Recognizing such assetts andleveraging on them could attract more visitors and increase the quality of Uticans’ life. 25
  26. 26. Let’s envison Genesee St.UTICA MASTER PLAN1. A vibrant, energized downtown with a lot of 5. A community that celebrates diversity:neighborhood activities Embrace different cultures and make Utica an attractive destination2. The heart of regional activities:Create a lively art and culture center attracts 6. The heart of regional creativitycreative energy Support creative and knowledge-based industries , cultural venues and talents and strengthen Utica’s3. A sustainable future: status as the regional cultural center.Integrating green practices and urbanagriculture into the city 7. A great little American city whose people come together with pride to guide the4. A center of opportunity: City’s future.build an entrepreneurial culture and a model ofpartnerships with our educational institutions,employers, community agencies, and students 26
  27. 27. Let’s live Genesee St.TOWARDS A BETTER UTICA... ONE STREET AT A TIME!A vibrant street changes the character 1. Upgrading the stormwater infrastructureof a neighborhood. As the main street ofUtica, Genesee street could play a better 2. Redesigning the street to fit the current needsrole in enlivening the city. of vehicular traffic 3. Improving street conditions to encourage more pedestrian and bicyclist use 27
  28. 28. Let’s live Genesee St. 4. Preserving historic characters of Genesee Street 5. Weaving Genesee Street into different neighborhoods’ characters 6. Encouraging a vibrant street life by attracting more businesses and activities along the street 28
  29. 29. Let’s go Genesee St.OUR NEXT STEPS... COORDINATIONDivide and coordinate tasks between the team for each phase of the proposal• Choose approaches and tasks that cater to strengths of group members• Products of each phase will serve to inform meetings and the phase 29
  30. 30. Let’s go Genesee St.OUR NEXT STEPS... BRANDING AND OUTREACHBranding/Signage• To be complimentary to historic districts• Develop a variety of options for marketing study• Apply in minimal way that informs without interfering with historic character 30
  31. 31. Let’s go Genesee St.OUR NEXT STEPS... REACHING OUTConnecting with firms and associations that may provide insight/information• Saratoga Associates - worked collaboratively with the City of Utica, Cornell University and the SUNY on the adjacent Utica Waterfront Access Plan• Landmark Society of greater Utica - Possess a library of historical imagery that is not public domain• Peter J. Smith and Company - Developed the Historic Canal Gateway District Design Standards• Utica Scenic and Historic Design Commission- Designated the more than 300 parcels that comprise the districts from Hartford to Water street and adjacent areas along Genesee 31

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