Subject: Business Reporting and Analysis Stream : BBA & B COM

1. Page 1
Asst Prof : Geeta Rajan
Christ College Pune

2. CHAPTER - 1
INTRODUCTION
TO BUSINESS
REPORTING

3. DEFINITION
OBJECTIVES
CHARACTERISTICS

4. Page 2
Definition
Business report is an objective and orderly presentation of facts to one or
more persons for specific business purpose. It gives an account or opinion for
specific purpose after proper inquiry, investigation and consideration of facts
affecting the situation. It generally includes conclusions and suggestions for
future course of action.
According to Johnson,
“A good business report is a communication that contains factual
information organized and presented in clear, correct and coherent
language. “
According to Littlefield,
“Report is a summary of information. ”

5. The major objectives of writing a Business
Report is:
1. To study available and possible solution to a
problem, event, situation or an issue.
2. To apply commercial and organizational theory to a
practical situation.
3. To show one’s analytical and evaluation skills in
identifying and weighing–up possible problems
existing in business and their solutions.
4. To reach up to a conclusion about a problem or an
issue.
5. To suggest required actions in future.
6. To show clear, to the point, and precise
communication skills.

6. Continued-----------------------
7. To assess business performance, provide a quick status
check, and monitor progress towards the strategic goals
of the business.
8. To summarize key business indicators by presenting
them in charts and graphs, easy to read grids and
spreadsheet, pixel perfect documents, interactive
dashboards and scorecards.
9. To use statistics such as key performance indicators
and financial ratios to present key business metrics.
10. To assess data online or offline through various means
of communication.

7. CHARACTERISTICS
(1) Orderly Arrangement: A business report is not a routine and
casual exchange of information, rather it is carefully
planned. Prepared and presented message.
(2) Objective and Unbiased: A report is an objective and
unbiased presentation of facts. It is designed to present the
truth, free from fear and favor.
(3) Communication: Business report is one of the ways of
communication that involves transmission of meaning and
understanding.
(4) Specific Purpose: A report is written for some specific
purpose. It is generally submitted by a lower authority to a
higher authority.
(5) Factual Presentation: The report presents the factual
information & based on events, records, research and data
in the course of business.
(6) Business Purpose: Reports are not merely designed for the
sake of writing but always serve some specific and
significant business purpose.

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