between is a social media agency , this is brand visual system strategy

1. between agency Feb 2018 by mamdouh Mohammed

2. Why do you need a clear visual system
Brand is how audience imagine us so it’s good thing if this image is positive and sure
bad thing if it’s negative one, so with clear message in perfect visual system can
implement the audience’s believes on us with what we are clearly , and it make
memorable and communicated brand.
between agency Feb 2018 by mamdouh Mohammed

3. Guiding Attributes
between agency Feb 2018 by mamdouh Mohammed
Professionality
Creativity
Trusted
Communication
Help
Promotions
Marketing
Photography
UXUI design
Customer centered
simple

4. Audience
between agency Feb 2018 by mamdouh Mohammed
primary secondary other
General publiccompanies
Product ownersStart up
Marketing company

5. logo
between agency Feb 2018 by mamdouh Mohammed

6. Logo Rules
• Good logos identify, they don’t describe.
• A logo can’t solve every problems.
• The logo must be visual engaging.
• The logo must be able to exist in a variety of media.
• A logo is not an illustration.
• A logo is the foundation of the visual system.
between agency Feb 2018 by mamdouh Mohammed

7. Logo process
between agency Feb 2018 by mamdouh Mohammed

8. between agency Feb 2018 by mamdouh Mohammed

9. between agency Feb 2018 by mamdouh Mohammed

10. between agency Feb 2018 by mamdouh Mohammed

11. between agency Feb 2018 by mamdouh Mohammed

12. between agency Feb 2018 by mamdouh Mohammed

13. between agency Feb 2018 by mamdouh Mohammed

14. between agency Feb 2018 by mamdouh Mohammed

15. between agency Feb 2018 by mamdouh Mohammed

16. between agency Feb 2018 by mamdouh Mohammed
Color palette

17. between agency Feb 2018 by mamdouh Mohammed
typography
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Roboto
Open sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

18. between agency Feb 2018 by mamdouh Mohammed
Thank you !