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Criador empresa

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As a service agency, we offer a complete suite of services along with the tools, expertise and objectivity needed to identify, evaluate and measure powerful ideas that deliver superior results. This includes Criador Empresa’s proprietary HubSwift. A rapid, yet rigorous, methodology for establishing powerful strategic direction for our clients' campaigns and branding initiatives.

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Criador empresa

  1. 1. What’s social media?<br />Social media defines the activities <br />thatintegrate technology, social <br />interactionand the sharing of <br />words, images, video and audio. <br />Criador Empresa<br />
  2. 2. In other words…<br />Social media is a conversation that takes place online.<br />It’s a conversation more people are<br />joining every day.<br />
  3. 3. Social media is...<br />Consumer-driven<br />Transparent<br />Engaging<br />Inclusive<br />Sincere<br />It isn’t...<br />Controlled <br />Impersonal<br />Exclusive<br />Formal<br />One-sided<br />
  4. 4. Listen to yourself<br />You may not have a social media plan.<br />But you certainly use media.<br />What channels do you currently use?<br />Websites? Direct Marketing?<br />Newsletters? Email?<br />Phone?<br />
  5. 5. Ask yourself questions...<br />What tone do these channels convey?<br />Who are my intended targets?<br />Do these channels reflect our mission?<br />What overall message does my brand<br />communicate?<br />
  6. 6. Most importantly…<br />Where do these channels fall short?<br />Are there people we should target but aren’t?<br />Online, are we passive participants or<br />active engagers?<br />
  7. 7. Asking questions reminds you who you<br />areandwho you want to be.<br />It also indicates how social media can be<br />used to complement your overall<br />mission.<br />
  8. 8. What will you discover?<br />Better understanding of your brand presence<br />Online communities you should join<br />Targets and influencers you should engage<br />Values you should promote<br />Attitudes you should change<br />
  9. 9. Create personas<br />Personas are…<br />Descriptions of individuals that represent your target.<br />They’re not real people.<br />Just archetypes that represent real people.<br />
  10. 10. Personas…<br />Help you identifypotential character traits, personalities, habits and attitudesof your target.<br />This helps you create a social media plan of ideal scope and size.<br />
  11. 11. Define your goals<br />You know your target.<br />You know your resources.<br />Now, what do you want to achieve?<br />
  12. 12. Do you want to…<br />Build better relationships?<br />Raise awareness about your cause?<br />Increase website traffic?<br />Build up your base?<br />Inspire people to action?<br />
  13. 13. Keep track of goals with qualitative data…<br />Comments<br />New names added to email <br />Voting participants<br />Influential<br />Increased webpage hits Content of keywords<br />
  14. 14. Clarify your message<br />How would I define my organization in a single,<br />simple phrase?<br />That’s your message.<br />Have all your social media content reflect it.<br />
  15. 15. This will make your message…<br />Focused and on point<br />Have a cohesive, unifying theme<br />Easily grasped by short attention spans<br />
  16. 16. Select channels<br />Ask yourself…<br />What channel best suits:<br />My goals? My brand story?<br />My resources? My target?<br />
  17. 17. Stay ahead of the curve…<br />LISTEN<br />for new places where your targets are<br />congregating to murmurs of new technology<br />and continue to play<br />
  18. 18. ROI for Social Media<br />Marketing<br />Increase traffic to your site<br />Improve brand positioning<br />Reach a new customer segment<br />Set a new marketing message<br />Set a communication media with customers<br />
  19. 19. Product<br />Gather customer feedback about products<br />Set up user testing<br />Build a customer service<br />Launch customer surveys<br />Do market research and competition analysis<br />
  20. 20. Sales<br />Increase customer satisfaction<br />Increase number of recurring sales<br />Increase lead generation<br />Open a new sales channel<br />Reach a new customer segment<br />
  21. 21. Measure the results<br />Traffic<br />Number of views<br />Number of unique visitors<br />Number of returning visitors<br />Drop rate<br />Location of the users<br />Time spent on the site…<br />
  22. 22. Branding<br />Number of external links<br />Number of conversations about the brand<br />Quality of the conversations<br />Number of active users in the community…<br />
  23. 23. Customer Satisfaction<br />Recurring sales<br />Number of customers willing to talk in your favor in conferences for example<br />Number of user feedbacks for new products generation and product testing<br />New revenues generated on a new segment…<br />
  24. 24. Thank You<br />Criador Empresa<br />

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