My talk from day one of IAMW16 in Barcelona, exploring what the mechanics behind the internet are, why we look for them, and why we might be looking for the wrong thing.
10. Mechanics
“the behavior of physical
bodies when subjected to
forces or displacements, and
the subsequent effects of the
bodies on their environment”
Wikipedia
25. “We are currently witnessing a
re-architecture of the web, away
from pages and destinations,
towards completely personalised
experiences built on an aggregation
of many individual pieces of
content…”
Paul Adams, Intercom
@padday
53. Strategy is dead.
design appropriately.
Where once a strategy would hold
for years, we are now witnessing a
world in which a strategy can’t
even hold for the time it takes to
formulate one.
Everything keeps changing.