A new version of the 'Make Things People Want' presentation I gave at Clearleft's Skillswap as part of the Brighton Digital Festival 2012. With improved structure around the four key ideas. And a bigger, juicier rant about Star Wars.
15. easter island - 1722
• population of 2000
• 64 square miles
• 1,400 miles from the
nearest inhabitable place
• 2,000 miles from the
nearest continent
44. “when the founder is still
there, people respect the
brand in a way that
doesn’t happen when the
reins have been handed
down over and over”
Entrepreneur magazine Apr 12
45. “when the founder is still
there, people respect the
brand in a way that
doesn’t happen when the
reins have been handed
down over and over”
Entrepreneur magazine Apr 12
46. “when the founder is still
there, people respect the
brand in a way that
doesn’t happen when the
reins have been handed
down over and over”
Entrepreneur magazine Apr 12
47. so when they do depart...
who replaces
the maker?
111. “We are born of
complexity, shaped
by complexity, and
interact with a
world that is
inexorably
growing more
complex.”
Bud Caddell
graphic from http://whtebkgrnd.tumblr.com/
123. Labour theory
of brand value:
make every product
with the infinite
canvas of the
internet in mind
124. “The internet is biased
towards fact. People
don’t care about your
brand mythology, they
care about where your
product is made and
what’s in it.” douglas rushkoff
131. “We do what we do largely because
of our interaction with - and under
the influence of - others.
And mostly without realising it.”
Mark Earls, Herd
168. “like yacht racing,
modern markets are an
environment defined
solely by the position
of the competitors,
rather than by any
absolute geography”
John Cronk
209. but they always have
Jingle Bells, Batman smells,
Robin flew away.
Kojak lost his lollipop
And bought a Milky Way
trad. children’s song, 1960’s onwards