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prueba1
1.
5 Tips for Increasing Community Engagement
2.
It takes 7me and pure sweat to get people in a community to engage and interact with each other…
…and you!
3.
Here are some life saving
7ps to succeed as a community manager and tribe builder.
4.
Mindjumpers recommends applying the 7ps on
5.
1 Make it Easy Peasy to Par7cipate
6.
Use mul7ple entry points and ways for your fans to contribute to the community.
7.
Facebook enables fans to post comments – tag photos ‐ like content ‐ comment others ‐ reply to discussions… you name it!
8.
Use ac7onable language to turn those lazy observers into commiKed contributors.
9.
ok to put out a It’s call for ac7on if you need to. Really!
10.
Use status updates to ask ques7ons and encourage responses. DO NOT
deliver press releases!!!!
11.
2 Be an Inspirer
12.
Every community is different and a manager must
adapt accordingly. But first of all: be a leader!
13.
A great leader will step in and encourage people to interact with each other.
14.
start A great leader will discussions and ask fans to engage.
15.
post A great leader will inspiring content and floss every day… ok, you get the leader‐ thing.
16.
3 Interact with The Community
17.
Interac7ng with the community lets them know that someone is listening.
18.
Welcome newcomers and encourage them to join
in the conversa7ons.
19.
Talk to commentators, be colloquial and lay out guidelines for par7cipa7ng.
20.
Pay aKen7on to ac7ve par7cipants in the community – they’re the ones behind the content and the pillars of your tribe.
21.
delete posts Yes, you may if they are out of context.
22.
delete Yes, you may
those consistent nega7ve comments if they purposely obstruct the discussion, but…
23.
…
always contact the writer one‐on‐one before erasing. That’s common courtesy.
24.
4 Iden7fy and Nurture Power Users
25.
Don’t forget about those frequent content contributors in your community.
26.
The culture you create with really ac7ve users from day one will strongly influence your page when it reaches a bigger audience.
27.
Iden7fy, befriend and nurture the ac7ve and loyal users.
28.
Your super users can offer great insight and feedback. They might even be smarter than the manager. Yep, that’s you!
29.
5 Reward Contributors
30.
Give users good reasons to post comments and interact. AKen7on is always a good reason.
31.
Always reply to ques7ons and comments on the wall and in private messages.
32.
thank you Say when users contribute with relevant content or comments.
33.
Thank you
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