This powerpoint explains some tips and strategies you can implement in your adwords campaign to increase the number of conversions you get, without increasing your adwords budget

3.  95% of Google’s revenue comes from the adwords
platform
 Google takes in 33% of all online ad revenue
 The average click through rate for a google ad is 3.16%
 Over 1.2 Million businesses advertise on the Google
Search Network
 70% of mobile searchers call a business directly from
Google search
 66% of people click on the ads (40% don’t even realize
they are ads)
Adwords Search Users
Most Other
Advertising Platforms
02

5. 04
SKAG’s Ad Copy
Re-
Marketing
RLSA’s

6.  Adgroups where there is only one keyword
 Allow you to gain more control & achieve higher
performance
Difference between keywords and search terms:
 Your Keywords activate your ad based on a users
search terms
 The search terms are what the user searched for, that
triggered your ad
05

8. 06
Keyword: Plumbers Cork
Search Terms: Cheap plumbers Cork
Emergency plumbers cork
Buckley plumbers cork
Eamon Murphy Plumbers Cork
Plumbers Cork that are cheap and
know what they are doing
Plumbers Cork jobs
Etc.

9. 07
Increase
Conversion
Rate
Lower Cost Per
Click
Increase Ad
Relevance
Increase Click
Through Rate

10. 08
Re Marketing allows you
to follow your website
visitors around the
internet for a period of
time that you set.
Pay per click
(impressions are
free)

11.  Allows you to display your ad to past website
visitors when they visit another site, such as
rte.ie, breakingnews.ie and thousands of other
sites across the Google Adsense network
 You only pay when someone clicks on your ad
 Only past website visitors see the ads, keeping
you in your prospects line of sight
09

12.  Allows you to play a video ad to a past
website visitor, before the youtube video
they are watching
 Viewer can skip after 5 seconds
 You only pay if they watch 30 seconds of
the video or more
09

13.  Allow you to re target people who have already visited your website in the search engine
 Make bid adjustments for the people on your re-marketing list
 Set up specific ads to be triggered and shown only to your past website visitors
10

14.  Your Unique Selling Point
 Your features & Benefits
 Numbers & Symbols
 End Goals
 Call To Action (Tell them what to do)
11

17.  Use specific landing pages for each
keyword
 Match the users search term on the
landing page
 Clear call to action
 Give the user all the information they
need/are looking for
 Make it easy for them to convert
 Create a great landing page offer
13

20. 14

21.  Micro Commitment
 Least threatening question first
15

25.  Allows the website visitor to get an
instant answer
 Increases conversions between 300-
800%
 Some have apps for smartphone
16

29. 17

30.  Adwords hacks for phone call leads
 Landing Page Hacks for phone call leads
 Post conversion hacks for phone call leads

31.  Add Call Extensions
 Make Calling The CTA
 Re Market to them with phone number
 Call Only Campaigns
19

32. 20

33. 21

34. 22

35. 23

36. 24
Phone number
above or below CTA
Give an Incentive
to call
Area Code numbers
Use callpage.io

37. 25

38. 06
“Call us now to receive the best price”
“Quickest way to get a quote is to call us”
“Get a custom quote quicker by calling us now”

39. 27

40. 28

41. 29
Post
Conversion
Phone Number
Countdown
Timer
Offer A
Sweetener
Exit Intent
Pop Up

42. 30

43. 31

45. 33

47. 35

48. SMBclix.com