This document contains summaries of several marketing campaigns across various industries including banking, insurance, consumer durables, entertainment, and travel. It provides details on campaign objectives, target audiences, platforms used, key metrics like impressions and clicks, and outcomes. For example, one summary is for a Citi Gold campaign that targeted high net worth individuals researching luxury cars to promote premium banking solutions on Google Display Network and Facebook. It delivered around 70,000 clicks from 1 million daily impressions.

2. BANKING & INSURANCE

3. Citi Gold Campaign
GPA & Onsite inventory powered campaign, targeted at HNIs group
Objective
Promoting the premium banking and
wealth management solutions from the
house of Citibank
Plan
Targeting users who research for
premium cars of Rs. 30 Lac & above, i.e.,
rich & affluent audience with the
purchasing power to afford such
services. Also targeted HNIs group from
Girnar Premium Audience mapped via
our AI tool
Platform
Cardekho + GDN
IMPRESSIONS ONSITE INVENTORY
CTR %
AUDIENCE TARGETING
CTR %
~70K
Clicks delivered
~1 Lac
Daily Impressions

4. ICICI Lombard Car Insurance Campaign
GPA & Onsite inventory powered campaign
Objective
Creating top of the mind recall with
existing car owners.
Plan
Targeting users who purchased their
vehicle at least 2 years back.. Also
targeted HNIs group from Girnar
Premium Audience mapped via our AI
tool
Platform
Facebook
IMPRESSIONS Delivered 2.5 Mn CLICKS CTR %Delivered 29k Delivered ~1.17%

5. Tata AIG Insurance Campaign
Hyper local targeted campaign for prospective insurance seekers
Objective
Promoting Car insurance offerings from TATA
AIG Insurance
Plan
To promote the offerings, the campaign was
targeted at users from Hyderabad, mapped by
our AI tool, i.e., Connecto
Platform
Facebook
IMPRESSIONS Delivered 6 Lac CLICKS CTR %Delivered 4k Delivered ~0.3%

6. CONSUMER
DURABLES

8. Realme Campaign – Onsite Presence
Building awareness for the launch of the product
Objective
Generating awareness: Highlighting the
product USPs and announcing the sale
of the product
Plan
To reach maximum possible audience,
we set an Onsite Roadblock banner. This
helped generate awareness regarding
the launch & create recall about the sale
of the product
Platform
Cardekho & Zigwheels
IMPRESSIONS Delivered 9.1 mn CLICKS CTR %Delivered 19k Delivered ~0.21%
Over 9mn
Impressions delivered in 1
day

9. Realme X Powerdrift – Content Association
Brand integration to boost awareness with clever product placement & mentions
Over 1mn
Video Views delivered in 7 Days
*Click to redirect

10. Sony Campaign powered by Girnar Premium Audience
Premium Audience targeting for high-priced product
Objective
Promoting Festive offers on their TV, i.e.,
Sony Bravia
Plan
Targeting users who have purchased
cars worth INR 50 Lacs and above from
our portal on GDN. Additionally, target
non-auto GPA, i.e., users researching
about high-end TVs and consumer
durables.
Proposed Audience Buckets
Achievers, Moneybags, Shark Tank and
Suits
Platform
Media & Entertainment Portals
IMPRESSIONS Delivered 75,47,171 INTERACTIONS CTR %Delivered 50k Delivered ~1.12%
Over 7.5mn
Served Impressions in 10
days of the campaign

11. Samsung Campaign powered by Girnar Premium Audience
Niche marketing success story
Objective
Promoting the newly launched Samsung
Galaxy S10 | Note 10
Plan
Targeting users who research for
premium cars of Rs. 25 Lac & above ,
i.e., rich & affluent audience with the
purchasing power to buy a mobile
phone costing 80K+
Proposed Audience Buckets
Achievers, Moneybags, Shark Tank and
Suits
Platform
Girnarsoft Portals (Specific Model Pages)
IMPRESSIONS Delivered 2.5 mn
CTR % Delivered ~0.8%
Click to Visit
Time Spent
Delivered 49%
Delivered 159 secs

12. ENTERTAINMENT

13. Amazon Prime Video Campaign – Onsite Presence
Generating buzz and excitement about the launch of the new season
Objective
Generating awareness: Announcing the
release of the new season of the show
amongst maximum number of users
Plan
To reach maximum possible audience,
we set an Onsite Roadblock banner. This
helped generate awareness regarding
the release & create curiosity about the
series
Platform
Cardekho + Zigwheels + Bikedekho
IMPRESSIONS Delivered 7 mn CLICKS CTR %Delivered 10k Delivered ~0.14%
18%
More Impressions
delivered than targeted

14. APV X Powerdrift – Content Association
Video Integration to boost awareness with clever placement
Over 0.8mn
Video Views delivered
*Click to redirect

15. TRAVEL

16. Club Mahindra Leads Campaign
Lead generation & nurturing via our expert Call Centre services
Objective
Driving leads & sales for holiday
packages offered by Club Mahindra
Plan
Targeted users who research for cars of
Rs. 7 lacs & above, display a lead form to
them, accumulated those leads as well
as calling and nurturing the leads
accumulated
Platform
GDN + FB
BILLABLE
LEADS
LEADS Delivered 36K VALIDATION % Delivered ~33%Delivered 12k

17. THANK YOU