Ccd alignment with sb

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ccd , starbuck

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Ccd alignment with sb

  1. 1. CCD alignment strategies with SB<br />By:<br />1. Chandan<br />11. Swapnil<br />111. Gagan<br />1V. Sandeep<br />V. Priya<br />VI. Parvez<br />
  2. 2. Basic business/competitive strategy @ Coffee day <br />Product Diversification<br />More personalized attention to the customer<br />Introduce Break Dance Classes<br />Being more local <br />Ambience<br />Music Quality<br />Wi-Fi Zones<br />Time Pricing <br />
  3. 3. Identify a functional strategy for Coffee day in alignment with the above. <br />Increase employee training cost<br />Increase new product launches<br />Hire Multi-talented employees<br />
  4. 4. Identify the workforce requirements (in terms of employee competencies & behaviors) this strategy requires. <br />Jovial<br />Highly inclined towards customer service<br />If Customer exceeds bill threshold , employees should give a demo break dance for them<br />High energy level<br />
  5. 5. Specify HR activities necessary to produce the effect of a Starbucks coffee shop <br />Increase incentives (Bean stock)<br />Yoga Programs<br />Spiritual fulfillment<br />Higher management should know all employees by their name<br />
  6. 6. Metrics that can be measured for the success of HR strategy. <br />Avg time of customer spent<br />TAT for Customer<br />Delight level of Customer<br />Repeat Purchase level of customers<br />
  7. 7. Thank You<br />

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