12. Establishing Blue – Red Periods Establish Periods based on the Time of the Day, the Day of the Week, and Seasonality Quiet time Busy time HIGH SEASON Monday Tuesday Wednesday Thursday Friday Saturday Sunday 8am-10 am 10am -12pm 12pm-2pm 2pm-4pm 4pm- 6pm 6pm -8pm LOW SEASON Monday Tuesday Wednesday Thursday Friday Saturday Sunday 8am-10 am 10am -12pm 12pm-2pm 2pm-4pm 4pm- 6pm 6pm -8pm
13.
14. Blue Period Include SPA treatments with the romance package More incentives to book today of reservation - state the discount Consider serving Drinks & Snacks. e.g: Champagne 20% off when booked with couple treatments Empower staff to offer attractive discounts up to 20% to convert a resident guest enquiring about a spa during off peak times Aroma Fusion Massage = 50% of hours sold Bundle other treatments -> ANY TREATMENT 20% off Discounts
Slides 1-12: Jimmy Slides 13-16: Amy Slides 17-19: Jonathan Slides 20-28: Sibi Moral Support: Mehr
Scope Spa Overview Data Analysis Competitive Set SWOT Recommendations
Both seasons are: -performing below-average during weekdays -showing same revenue incoming trends in both seasons Revenue and Productivity graphs show that the spa is noticeably underperforming from Tuesday Sunday A. Off-Peak Season Demand is noticeably lower from Tuesday Saturday as well B. Suggestions: 1. offer incentives to therapists AND guests -perhaps based on treatment type (as mentioned in previous slide)
25% more revenue during peak season
LOW utilization of both treatment rooms and therapists (working 8h/day, average being less than 4treatments per therapist per day!) ! Without the data by time of day it is impossible to understand what constraint the demand. Is it rooms(one kind or all the rooms)? the number of therapist available? SO it s very hard to leverage the tools of revenue management as we can not see what is the REAL inventory/problem. Do they accept all the demand!? How often are they full? How ‘s the demand spread during the day? Are what we need to know to make better recommendations.
Considering that there are more rooms than therapist, we consider evaluating the Revenue per treatment hours available based on the number of therapists and the 8h worked each day Fewer therapists during Peak season, and better performance. Scheduling should not only be function of the day but also function of the season to optimize revenue per treatment hours available.
Positive: Also has been Awarded by the Spa Magazine Reader’s Choice Award for Favorite Resort/hotel Spa in Asian Subcontinent. Has won the Pevoniaasia Spa Award for“ Best hotel spa” for year 2007,2008 and 2009. Negative: Need a change. We don’t offer a green tea but Saffron ice tea as our welcome drink and is bit sweeter as we add honey to it. Spa music is basically with style of the spa designed. Quan spa is an upbeat urban spa. So the music is more or less lounge type. Not very classical instumental.
Put legend and let cells blank
Room orientation script. Front agent incentavize for direct slaes
Combine Aroma Fusion Massage withrevenue generator treatments Based on the Revenue generated on each treatment- Not Profit- Discount calculated If the time was sold as another Aroma fusion massage
When did they want to come, next availability
Train Employees section: Maybe we should discuss the specific incentives we can offer therapists. -if they have higher than average productivity rate, perhaps they get a bonus/extra day off? -maybe extend to employees of the hotel itself?-if they can convince guests to make the spa a destination for their weekend activities as well/convince them that shorter treatments are great relaxation treats for weekdays as well (not really sure if this is possible… just a random thought though)
Improved contribution margins: do we need to come up with specific incentives we’re going
Should we come up with particular cutoff points in determining “effectiveness/improvement”?
Menu evaluation over a quarterly period to analyze ‘Dogs’ – Remove them
Create a pool of 8-10 employees around the hotel Offer them incentives to provide their services to the spa Gradually offer them to move to the spa
![Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)