1. REPRESENTATION AND
GENDER
INTRODUCE SOME OF THE ISSUES SURROUNDING REPRESENTATION AND GENDER
INTRODUCE GENDER THEORY AS A WAY TO ANALYSE AND CRITIQUE GENDER REPRESENTATIONS
EXPLORE SOME ASPECTS OF GENDER REPRESENTATION IN CONTEMPORARY TEXTS

2. SEX, GENDER AND SEXUALITY
• Sex - a person’s biological sex, whether they are male
or female
• Gender - roles or behaviours a person is socialised
into according to their sex, whether they are masculine
or feminine
• Sexuality - a persons sexual preference, whether they
are heterosexual (straight, homosexual (gay) or
bisexual

3. HOW ARE MALES AND FEMALES TYPICALLY REPRESENTED OR
PORTRAYED IN MUSIC VIDEOS?

4. LIST A RANGE OF MEDIA TEXTS THAT SHOW HOW BOYS/GIRLS OR
MEN/WOMEN ARE SOCIALISED IN TO THEIR GENDER ROLES
BOYS/MEN LIKE GIRLS/WOMEN LIKE

7. BINARY OPPOSITES - LEVI
STRAUSS THEORY
• Clear distinctions between
male and female - one on
the left connotes men and
the one on the right
connotes women.
• Women = triangular shape
skirt
• Men = rectangular shape
trousers

8. CULTURAL NORMS
• From the moment of birth
we are expected to look,
behave and adopt
attitudes that conform to
cultural norms based on
our biological sex

9. IDENTIFY THE BINARY OPPOSITE TRAITS OF THE
MASCULINE AND FEMALE
BOYS/MEN
ARE/SHOULD BE
GIRLS/WOMEN
ARE/SHOULD BE
STRONG WEAK

10. FIND TWO GENDER BASED ADVERTISEMENTS FOR TOYS. ONE AIMED
AT GIRLS AND ONE AIMED AT BOYS
• What differences are there in the way toys are
marketed towards gender?
• What type of toys are seen to be appropriate for males
and females?
• What types of gendered behaviour do you think is
learnt from these divisions in the genders?