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Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HSSE Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HSSE - Health, Safety, Security and Environment
HSSE Performance Note: Rate of high risk SPAD’s is zero vs industry average 0.20
Financial Overview
Business Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HEx within BAA
Mode Share v EBITDA contribution 2009 – 2010 to be provided by PB £0.2M from bus licenses moving towards cost recovery £11.5M from concessions £0.4M from departure charges £45.5M from Heathrow Express and Heathrow Connect £14M from car park stays less than 10 hours £30M from all other car park income £0.1M direct though contributes to short stay parking revenue £0 £0
Finance Outlook – Q5
2010 Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CY2010 F3 Forecast
Revenue & Cost Initiatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy Overview
Business Strategy Heathrow Express provides the most valued and desirable customer experience in travel through a premium brand service offering certainty, speed and customer satisfaction Critical Success Factors & KPI’s Team & Personal Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Finance Strategy We will: * Hit our EBITDA target * Challenge our costs * Look Forward * Make financially smart  decisions * Measure our performance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],corporate experience employee experience customer experience Deliver our EBITDA forecasts, achieving a 10% year on year growth at an appropriate return on capital whilst maintaining brand equity
EXTERNAL BUSINESS DEVELOPMENT Commercial Strategy Our strategy is to be the best at: Critical Success Factors Innovative technology Market understanding Customer behaviour IKAM Mobile sales interface Market understanding Innovative products e-commerce Sales tools Technology Consumer understanding Seamless proposition Brand engagement Brand communication Innovative NPD Technology Aggressive data capture Consumer profiling 121 Communication Market understanding New business opportunities Consumer media consumption Brand of choice Transfer market Leisure segmentation 2 nd  markets BRAND DEVELOPMENT INTERNAL COMMERCIAL DEVELOPMENT CUSTOMER RELATIONSHIP MARKET EXCELLENCE COMMERCIAL AGILITY Maximise External Sales Potential Maximise Internal Commercial Revenue Consumer  Understanding  Consumer Acquisition Data and Commercial Analysis Market & consumer centric Objectives NFR £ Sales Revenue (T&G) Yield by channel Missed revenue 1 st  time user penetration  Channel sales (Pre-P) Channel sales (%) Yield by channel Product distribution Unique visitors Conversion rate Innovation Brand Health Brand Awareness Awards Modal shares Terminal penetration Dbase numbers Revenue High value customers Churn rate Annual value Automated revenue analysis Media consumption Vitality Index (= new business initiatives) Pax numbers Revenue EBITDA Terminal Penetration Modal shares KPI’s
Commercial Strategy 2010 Deliverables
Fastest journey between Heathrow & Central London Highest Certainty Best Service Best Quality Most Convenient Service Strategy Our strategy is to be best at: Critical Success Factors KPI’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service Strategy 2010 Deliverables T4 Service Enhancement Business  Partner Performance Maintain Ops  Performance Customer  Service Enhancement Attack Costs Insourcing / Pay Deal Service  Strategy
Heathrow Express Continuous Improvement
Heathrow Express Continuous Improvement
Heathrow Connect Continuous Improvement
CREATING A CONSTRUCTIVE  CULTURE THAT PEOPLE ADMIRE Critical Success Factors  Managers and employees understand the benefits of a constructive culture and play an active role in creating it People processes are logical, fair, accessible and enable its creation Performance management is understood and  implemented by managers, viewing it as their most important responsibility Development of managers is owned and driven by senior managers Development opportunities tailored and available to those who perform well Involvement of employees encourages participation and engagement People processes are logical, fair and relevant Rewards are fair and encourage excellent individual and team performance Line managers have excellent people management skills Unions and managers work in partnership at early stages on all relevant matters People are recognised for positive participation and contribution  Communication channels support effective two way communication Employee relations support the growth of the business  Culture/ employee surveys/ focus groups Employer brand - TBC Employer awards wins Calibre of new recruits Financial targets  Operational performance targets  Culture/ employee surveys/ focus groups  Success of internal promotions/ transfers/ secondments Employee turnover trends Absence trends Retention of high performing employees Ease of change implementation - TBC Culture/ employee surveys/ focus groups Disciplinary/grievance trends Employee turnover trends Absence trends CREATING & DEVELOPING HIGH  PERFORMING PEOPLE AND TEAMS DEVELOPING EXCELLENT  EMPLOYEE RELATIONS HR Strategy KPI’s
OCI Survey – Target Culture Same employees surveyed March 2007 Constructive Culture Styles Humanistic-Encouraging:  Members are expected  to be supportive, constructive and open to influence  in dealing with others. Affiliative:  Members are expected to be friendly, open and sensitive to the satisfaction of the work  group. Achievement:  Members are expected to set challenging but realistic goals and solve problems effectively. Self-actualising:  Members are expected to gain  enjoyment from their work and produce high-quality  products/ services.
Key activities CREATING A CONSTRUCTIVE  CULTURE THAT PEOPLE ADMIRE CREATING & DEVELOPING HIGH  PERFORMING PEOPLE AND TEAMS DEVELOPING EXCELLENT  EMPLOYEE RELATIONS Corporate welcome programme  Refresh & embed values  Culture survey & action planning  Management development programme Performance management skills development High performer recognition scheme Corporate welcome programme  Management development programme   Performance management skills development  High performer recognition scheme Elearning development Development two way feedback & pulse surveys using extranet Management development programme  Performance management skills development
Finance Strategy
Performance Systems  & Top Line KPI’s
BAA Exec Quarterly Forecast Reviews Weekly Performance Reviews:  Ops Team Commercial HOD’s  Weekly Action Plans F1, F2, F3  Quarterly  Forecasts Annual  Operating Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Short Interval Control SM’s Daily Operating Report Email HECR  Daily Ops Performance Text Daily/Weekly Action Plans Weekly HSSE, Ops,  Revenue Reports Weekly SMT Management  Report - Safety - Service -Sales -Engineering ,[object Object],[object Object],[object Object],[object Object],[object Object],Quarterly Board Meeting Monthly Planning Meeting Weekly Planning Commitment Meeting Daily Ops Performance Review Weekly Action Plans Key SMT – Senior Management  Team HEx Quarterly  Board Report Monthly CAPEX Report Monthly SMT Business Review Meeting Monthly HAL Ops Review Meeting Reports and Operating  Data Q5  Business Plan Weekly SMT Performance Review Weekly HAL Ops Review Heathrow Express Management System
Top Level KPI’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Heathrow Express end 2012 HR Constructive Culture enhances business performance Pay deal for the Olympics Improved attendance levels More internal promotions Commercial HAL modal share14% Inner London modal 34% Passenger 5.6m Technology innovator Brand re-fresh/comms/trains Service Proposition Mobile sales 200k new pax Increased T4 share >10% Data and decision making  at SM/SPMS level Customer service awards Modernised stations &  trains Convenient onward travel PPM above 95% Reliability above 95% QSM above 90% Finance Exceed Q5 EBITDA
Management of Business Partners
Approach to Business Partners Management & Review Bench marking Risk  & Value Commercial Strategy World Class  Performance
Benefits of Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benchmarking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rail Infrastructure: Track maintenance cost per km against OPPPA benchmark comparison Year – 2007
Rolling Stock:   Maintenance cost per car-km against OPPPA benchmark comparison Year – 2007
Commercial metrics - Cost: OpEx per train-km (2006) Commercial metrics - Cost:   OpEX per passenger-km (2006) [£ per train km] [£ per passenger km]
Commercial Metrics – Revenue: Passenger revenue per train km (2006) Commercial Metrics - Revenue: Passenger revenue per passenger km (2006) [£ per train km] [£ per passenger km]
Commercial Metrics: Revenue Operating profit margin % (EBITDA/Turnover) (2006) [Percentage]
Commercial Metrics – Cost: OpEX per passenger km &  Passenger revenue per passenger km (2006) [£ per passenger km]
Asks from NC
Areas We Need Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
End
Heathrow Express  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Development History 1991   1996   1998  2001  2007   2008   2009 Brand Design by Wolff Olins BAA granted authorisation to construct the Heathrow Express. Order for five new carriages, costing a total of £6.5 million. Official launch by Prime Minister Tony Blair World first in-tunnel WiFi Hotspot and mobile phone service introduced Terminal 5, e-ticketing and the biggest multimedia campaign to date:  ‘The Airport is closer than you think” Flight Information Display Screens and Airline Self Service Check-In at Paddington
Award Winning Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financial and Market Overview
Heathrow Express Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Profile ,[object Object],[object Object],[object Object],[object Object]
Heathrow Express Modal Shares ,[object Object],[object Object],[object Object]
Organisation and Strategy
Senior Management Team (and Heads of Function)
Brand Identity
Market Excellence   (Consumer Understanding) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
World Class Communication (Personalised and direct to consumer) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best in Class Products and Service (Technology and Innovation Leader) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Top Line KPI’s  & Performance Systems
BAA Exec Quarterly Forecast Reviews Weekly Performance Reviews:  Ops Team Commercial HOD’s  Weekly Action Plans F1, F2, F3  Quarterly  Forecasts Annual  Operating Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Short Interval Control SM’s Daily Operating Report Email HECR  Daily Ops Performance Text Daily/Weekly Action Plans Weekly HSSE, Ops,  Revenue Reports Weekly SMT Management  Report - Safety - Service -Sales -Engineering ,[object Object],[object Object],[object Object],[object Object],[object Object],Quarterly Board Meeting Monthly Planning Meeting Weekly Planning Commitment Meeting Daily Ops Performance Review Weekly Action Plans Key SMT – Senior Management  Team HEx Quarterly  Board Report Monthly CAPEX Report Monthly SMT Business Review Meeting Monthly HAL Ops Review Meeting Reports and Operating  Data Q5  Business Plan Weekly SMT Performance Review Weekly HAL Ops Review Heathrow Express Management System
Top Level KPI’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Heathrow Express Continuous Improvement
Heathrow Connect Continuous Improvement
End
Service Strategy Fastest journey  between Heathrow  & Central London Highest Certainty Best Service Best Quality Most Convenient
Culture & Employee Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OCI Survey – 2007 Culture 256 employees surveyed March 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OCI Survey – Target Culture Same employees surveyed March 2007 Constructive Culture Styles Humanistic-Encouraging:  Members are expected  to be supportive, constructive and open to influence  in dealing with others. Affiliative:  Members are expected to be friendly, open and sensitive to the satisfaction of the work  group. Achievement:  Members are expected to set challenging but realistic goals and solve problems effectively. Self-actualising:  Members are expected to gain  enjoyment from their work and produce high-quality  products/ services.
Examples Of “Hinders” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits Delivered So Far ,[object Object],[object Object],[object Object],[object Object]
Current / Future Activity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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H:\Desktop Xp\Nicholas Villen Heathrow Express Induction 9 Sept

  • 1.  
  • 2.
  • 3.
  • 4. HSSE Performance Note: Rate of high risk SPAD’s is zero vs industry average 0.20
  • 6.
  • 8. Mode Share v EBITDA contribution 2009 – 2010 to be provided by PB £0.2M from bus licenses moving towards cost recovery £11.5M from concessions £0.4M from departure charges £45.5M from Heathrow Express and Heathrow Connect £14M from car park stays less than 10 hours £30M from all other car park income £0.1M direct though contributes to short stay parking revenue £0 £0
  • 10.
  • 12.
  • 14.
  • 15. EXTERNAL BUSINESS DEVELOPMENT Commercial Strategy Our strategy is to be the best at: Critical Success Factors Innovative technology Market understanding Customer behaviour IKAM Mobile sales interface Market understanding Innovative products e-commerce Sales tools Technology Consumer understanding Seamless proposition Brand engagement Brand communication Innovative NPD Technology Aggressive data capture Consumer profiling 121 Communication Market understanding New business opportunities Consumer media consumption Brand of choice Transfer market Leisure segmentation 2 nd markets BRAND DEVELOPMENT INTERNAL COMMERCIAL DEVELOPMENT CUSTOMER RELATIONSHIP MARKET EXCELLENCE COMMERCIAL AGILITY Maximise External Sales Potential Maximise Internal Commercial Revenue Consumer Understanding Consumer Acquisition Data and Commercial Analysis Market & consumer centric Objectives NFR £ Sales Revenue (T&G) Yield by channel Missed revenue 1 st time user penetration Channel sales (Pre-P) Channel sales (%) Yield by channel Product distribution Unique visitors Conversion rate Innovation Brand Health Brand Awareness Awards Modal shares Terminal penetration Dbase numbers Revenue High value customers Churn rate Annual value Automated revenue analysis Media consumption Vitality Index (= new business initiatives) Pax numbers Revenue EBITDA Terminal Penetration Modal shares KPI’s
  • 16. Commercial Strategy 2010 Deliverables
  • 17.
  • 18. Service Strategy 2010 Deliverables T4 Service Enhancement Business Partner Performance Maintain Ops Performance Customer Service Enhancement Attack Costs Insourcing / Pay Deal Service Strategy
  • 22. CREATING A CONSTRUCTIVE CULTURE THAT PEOPLE ADMIRE Critical Success Factors Managers and employees understand the benefits of a constructive culture and play an active role in creating it People processes are logical, fair, accessible and enable its creation Performance management is understood and implemented by managers, viewing it as their most important responsibility Development of managers is owned and driven by senior managers Development opportunities tailored and available to those who perform well Involvement of employees encourages participation and engagement People processes are logical, fair and relevant Rewards are fair and encourage excellent individual and team performance Line managers have excellent people management skills Unions and managers work in partnership at early stages on all relevant matters People are recognised for positive participation and contribution Communication channels support effective two way communication Employee relations support the growth of the business Culture/ employee surveys/ focus groups Employer brand - TBC Employer awards wins Calibre of new recruits Financial targets Operational performance targets Culture/ employee surveys/ focus groups Success of internal promotions/ transfers/ secondments Employee turnover trends Absence trends Retention of high performing employees Ease of change implementation - TBC Culture/ employee surveys/ focus groups Disciplinary/grievance trends Employee turnover trends Absence trends CREATING & DEVELOPING HIGH PERFORMING PEOPLE AND TEAMS DEVELOPING EXCELLENT EMPLOYEE RELATIONS HR Strategy KPI’s
  • 23. OCI Survey – Target Culture Same employees surveyed March 2007 Constructive Culture Styles Humanistic-Encouraging: Members are expected to be supportive, constructive and open to influence in dealing with others. Affiliative: Members are expected to be friendly, open and sensitive to the satisfaction of the work group. Achievement: Members are expected to set challenging but realistic goals and solve problems effectively. Self-actualising: Members are expected to gain enjoyment from their work and produce high-quality products/ services.
  • 24. Key activities CREATING A CONSTRUCTIVE CULTURE THAT PEOPLE ADMIRE CREATING & DEVELOPING HIGH PERFORMING PEOPLE AND TEAMS DEVELOPING EXCELLENT EMPLOYEE RELATIONS Corporate welcome programme Refresh & embed values Culture survey & action planning Management development programme Performance management skills development High performer recognition scheme Corporate welcome programme Management development programme Performance management skills development High performer recognition scheme Elearning development Development two way feedback & pulse surveys using extranet Management development programme Performance management skills development
  • 26. Performance Systems & Top Line KPI’s
  • 27.
  • 28.
  • 29. Heathrow Express end 2012 HR Constructive Culture enhances business performance Pay deal for the Olympics Improved attendance levels More internal promotions Commercial HAL modal share14% Inner London modal 34% Passenger 5.6m Technology innovator Brand re-fresh/comms/trains Service Proposition Mobile sales 200k new pax Increased T4 share >10% Data and decision making at SM/SPMS level Customer service awards Modernised stations & trains Convenient onward travel PPM above 95% Reliability above 95% QSM above 90% Finance Exceed Q5 EBITDA
  • 31. Approach to Business Partners Management & Review Bench marking Risk & Value Commercial Strategy World Class Performance
  • 32.
  • 33.
  • 34. Rail Infrastructure: Track maintenance cost per km against OPPPA benchmark comparison Year – 2007
  • 35. Rolling Stock: Maintenance cost per car-km against OPPPA benchmark comparison Year – 2007
  • 36. Commercial metrics - Cost: OpEx per train-km (2006) Commercial metrics - Cost: OpEX per passenger-km (2006) [£ per train km] [£ per passenger km]
  • 37. Commercial Metrics – Revenue: Passenger revenue per train km (2006) Commercial Metrics - Revenue: Passenger revenue per passenger km (2006) [£ per train km] [£ per passenger km]
  • 38. Commercial Metrics: Revenue Operating profit margin % (EBITDA/Turnover) (2006) [Percentage]
  • 39. Commercial Metrics – Cost: OpEX per passenger km & Passenger revenue per passenger km (2006) [£ per passenger km]
  • 41.
  • 42. End
  • 43.
  • 44. Brand Development History 1991 1996 1998 2001 2007 2008 2009 Brand Design by Wolff Olins BAA granted authorisation to construct the Heathrow Express. Order for five new carriages, costing a total of £6.5 million. Official launch by Prime Minister Tony Blair World first in-tunnel WiFi Hotspot and mobile phone service introduced Terminal 5, e-ticketing and the biggest multimedia campaign to date: ‘The Airport is closer than you think” Flight Information Display Screens and Airline Self Service Check-In at Paddington
  • 45.
  • 47.
  • 48.
  • 49.
  • 51. Senior Management Team (and Heads of Function)
  • 53.
  • 54.
  • 55.
  • 56. Top Line KPI’s & Performance Systems
  • 57.
  • 58.
  • 61. End
  • 62. Service Strategy Fastest journey between Heathrow & Central London Highest Certainty Best Service Best Quality Most Convenient
  • 63.
  • 64.
  • 65. OCI Survey – Target Culture Same employees surveyed March 2007 Constructive Culture Styles Humanistic-Encouraging: Members are expected to be supportive, constructive and open to influence in dealing with others. Affiliative: Members are expected to be friendly, open and sensitive to the satisfaction of the work group. Achievement: Members are expected to set challenging but realistic goals and solve problems effectively. Self-actualising: Members are expected to gain enjoyment from their work and produce high-quality products/ services.
  • 66.
  • 67.
  • 68.

Editor's Notes

  1. Hex below the benchmark range. This is possibly a result of lower relative passenger volumes, though this will be counterbalanced against the speed of the trains (leading to higher wear and tear)
  2. QSM December 2009
  3. Targeting Airside sales by time of day, day of week, month, Terminal etc combined with a broader range of tickets for families/groups, age groups etc will enable hex to increase both overall and Inner London Modal Share in 2010.