8. Mode Share v EBITDA contribution 2009 – 2010 to be provided by PB £0.2M from bus licenses moving towards cost recovery £11.5M from concessions £0.4M from departure charges £45.5M from Heathrow Express and Heathrow Connect £14M from car park stays less than 10 hours £30M from all other car park income £0.1M direct though contributes to short stay parking revenue £0 £0
18. Service Strategy 2010 Deliverables T4 Service Enhancement Business Partner Performance Maintain Ops Performance Customer Service Enhancement Attack Costs Insourcing / Pay Deal Service Strategy
22. CREATING A CONSTRUCTIVE CULTURE THAT PEOPLE ADMIRE Critical Success Factors Managers and employees understand the benefits of a constructive culture and play an active role in creating it People processes are logical, fair, accessible and enable its creation Performance management is understood and implemented by managers, viewing it as their most important responsibility Development of managers is owned and driven by senior managers Development opportunities tailored and available to those who perform well Involvement of employees encourages participation and engagement People processes are logical, fair and relevant Rewards are fair and encourage excellent individual and team performance Line managers have excellent people management skills Unions and managers work in partnership at early stages on all relevant matters People are recognised for positive participation and contribution Communication channels support effective two way communication Employee relations support the growth of the business Culture/ employee surveys/ focus groups Employer brand - TBC Employer awards wins Calibre of new recruits Financial targets Operational performance targets Culture/ employee surveys/ focus groups Success of internal promotions/ transfers/ secondments Employee turnover trends Absence trends Retention of high performing employees Ease of change implementation - TBC Culture/ employee surveys/ focus groups Disciplinary/grievance trends Employee turnover trends Absence trends CREATING & DEVELOPING HIGH PERFORMING PEOPLE AND TEAMS DEVELOPING EXCELLENT EMPLOYEE RELATIONS HR Strategy KPI’s
23. OCI Survey – Target Culture Same employees surveyed March 2007 Constructive Culture Styles Humanistic-Encouraging: Members are expected to be supportive, constructive and open to influence in dealing with others. Affiliative: Members are expected to be friendly, open and sensitive to the satisfaction of the work group. Achievement: Members are expected to set challenging but realistic goals and solve problems effectively. Self-actualising: Members are expected to gain enjoyment from their work and produce high-quality products/ services.
24. Key activities CREATING A CONSTRUCTIVE CULTURE THAT PEOPLE ADMIRE CREATING & DEVELOPING HIGH PERFORMING PEOPLE AND TEAMS DEVELOPING EXCELLENT EMPLOYEE RELATIONS Corporate welcome programme Refresh & embed values Culture survey & action planning Management development programme Performance management skills development High performer recognition scheme Corporate welcome programme Management development programme Performance management skills development High performer recognition scheme Elearning development Development two way feedback & pulse surveys using extranet Management development programme Performance management skills development
35. Rolling Stock: Maintenance cost per car-km against OPPPA benchmark comparison Year – 2007
36. Commercial metrics - Cost: OpEx per train-km (2006) Commercial metrics - Cost: OpEX per passenger-km (2006) [£ per train km] [£ per passenger km]
37. Commercial Metrics – Revenue: Passenger revenue per train km (2006) Commercial Metrics - Revenue: Passenger revenue per passenger km (2006) [£ per train km] [£ per passenger km]
44. Brand Development History 1991 1996 1998 2001 2007 2008 2009 Brand Design by Wolff Olins BAA granted authorisation to construct the Heathrow Express. Order for five new carriages, costing a total of £6.5 million. Official launch by Prime Minister Tony Blair World first in-tunnel WiFi Hotspot and mobile phone service introduced Terminal 5, e-ticketing and the biggest multimedia campaign to date: ‘The Airport is closer than you think” Flight Information Display Screens and Airline Self Service Check-In at Paddington
62. Service Strategy Fastest journey between Heathrow & Central London Highest Certainty Best Service Best Quality Most Convenient
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65. OCI Survey – Target Culture Same employees surveyed March 2007 Constructive Culture Styles Humanistic-Encouraging: Members are expected to be supportive, constructive and open to influence in dealing with others. Affiliative: Members are expected to be friendly, open and sensitive to the satisfaction of the work group. Achievement: Members are expected to set challenging but realistic goals and solve problems effectively. Self-actualising: Members are expected to gain enjoyment from their work and produce high-quality products/ services.
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Editor's Notes
Hex below the benchmark range. This is possibly a result of lower relative passenger volumes, though this will be counterbalanced against the speed of the trains (leading to higher wear and tear)
QSM December 2009
Targeting Airside sales by time of day, day of week, month, Terminal etc combined with a broader range of tickets for families/groups, age groups etc will enable hex to increase both overall and Inner London Modal Share in 2010.