Back to basics

1. BACK TO BASICS

2. BECAUSEWEMISSEDINTRODUCTIONYESTERDAY
AFEWWORDSABOUTUS

3. 2CHALLENGES
FORABANKINDIGITAL

4. TARGET
BABYBOOMERSI&II
GENERATIONX
GENERATIONYORMILLENNIALS
GENERATIONZ
(39-58)
(28-38)
(18-27)
(<18)

5. OBJECTIVES
DIGITALSALES,CUSTOMERCARE,BRANDAWARENESS,FINANCIALEDUCATION

6. FROMCHALLENGESTOOPPORTUNITIES

7. ALTHOUGHWEHANGAROUNDINDIFFERENTPLACES…

8. …WEAREALLHUMANS
WEHAVENEEDS.WELOVE.WECRY.WEFEAR.WEHATE.WEWANTEDUCTION.WEARENARCISSIST.WEWANT
POWER.WEHAVEDREAMS.WEGETDISAPPOINTED.WEPROJECT.WEWANTTOBEACKNOWLEDGED.

9. SOWESIMPLYWENTBACKTOBASICS

10. NEEDS&BEHAVIOUR

11. FROM
USERINTERFACE
TO
USEREXPERIENCE

12. WEBBANKINGOFTHEFUTURE
MEANSMAINTAININGACLOSELONGDISTANCERELATIONSHIPWITHCLIENTS:
MOREINTERACTIONWITHTHEBANK-LESSVISITSTOTHEBANK

13. NEWUNICREDITBANKWEBSITE&
ONLINEB@NKING
FIRSTSTEPSTOWEBBANKINGOFTHEFUTURE

14. UNICREDIT.RO
THEWEBSITEISCENTEREDONUSER.EACHCLIENTFOLLOWSADIFFERENTJOURNEY.
THEJOURNEYSTARTSFORMTHEIR NEEDS.
“MYGOALS”SECTION
WETALKABOUTREALLIFESITUATIONSANDWEPROVIDEREALSOLUTIONS.
THECLIENTSARECONTACTEDBYANADVISERTHATCANTWEAKTHEOFFERTOFITTHEIRNEEDS.

15. WESTAYEDTRUETOOURBRANDPROMISE,
BEINGCLOSETOPEOPLEWHENEVERANDWHEREVERTHEYNEEDEDUS
INRETURN,THEYSTAYEDCLOSETOUS - 16%DECREASEINBOUNCERATE
WEMADEITOURPRIORITYTOGIVEPEOPLETHEINFORMATIONTHEYWANT,TAILOREDTOTHEIRNEEDS.
INRETURN,THEYSPENTMORETIMECONSULTINGIT-81%INCREASEINAVERAGESESSIONDURATION
WEWANTEDOURWEBSITETOBEANEFFICIENTGATEWAYTONEWCLIENTS.
INRETURN,THEYGAVEUSTHEIRTRUST-127%INCREASEINORGANICALLYGENERATEDLEADS

16. ONLINEB@NKING
FASTER-ONLY1BUTTONFORALLPAYMENTS&AMAXIMUMOF4CLICKS/PAYMENT
SMARTER-SETTINGUPSAVINGSOBJECTIVES
INCONTROL-PERSONALFINANCIALMANAGEMENT

17. OURLEARNINGS

18. FOCUS
DIGDEEPER.THEREAREHUGEDIFFERENCESWITHINTHEPEOPLEOFTHESAMEGENERATION

19. IFINDOUBT,JUSTASK
ASSUMENOTHING.LEARNEVERYTHING.

20. STAYTRUE
ALWAYSSTICKTOYOURVALUESANDYOURBELIEFS

21. BEHONEST
NEVERLIE.NEVERPOLISHTHETRUTH.DON’TBEASELECTIVETRUTHTELLER.

22. EXPERIMENT.FAIL.LEARN.
IT’SOKTODOTHINGSDIFFERENTLY.IT’SOKTOBEWRONG. IT’SNOTOKBEWRONGTWICEONTHESAMETHING

23. NOBSH
REALPEOPLE.REALSTORIES.

24. FOCUSONTHESTORY.NOTONTECHNOLOGY.
A#DOESN’TMAKEABADSTORYGOOD.

25. EMPATHY
MAKEITABOUTTHEM.NOTABOUTYOUORYOURBUSINESS.

26. THANKYOU