2. Audience Research
I have done audience research to find out what people between the ages for 16
and 24 are watching on television and in the cinema. With my research I found
out that:
• Most people go to the cinema once a month
• Most people watch television every day
• Comedy is the most popular genre
• Fiction is the most popular type of show
With this information I can say that good idea for the college media company
would be a television show that is a fictional comedy. Since television is the most
popular form of watching a media product and comedy is this most popular type
of show and comedy the most popular genre.
3. Television Show Idea
My idea for NCTV is a comedy that follows a college
student going through his everyday life and the only
difference between this teen and all this others is that
he has the power to freeze time. In this show we follow
him as he uses his powers in hilarious ways to help him
through college life.
4. Market Research
The main competition I would have would be other comedy
shows such as the big bang theory and the I.T crowd (along with
other shows) since they are very popular comedy shows with a
loyal audience.
There are also different companies that may want to put ads
on breaks in the show such as Live at the Apollo and Miranda
since they are big comedy shows in the UK.
5. Suitability
I think NCTV’s product would be very suitable because it appeals
to the audience’s interests since it is on television which is used
more often by the intended age range than the cinema. The
product is also the most preferred genre (comedy) this also
shows that the product is suitable along with it also being the
most preferred type of television show which is fiction. Overall I
can say that the product is appropriate and will get views form
the intended audience.
