1. Objectives of measuring the advertising effectiveness
1) Coordination of advertising and media
2) Testing the attractiveness of advertising
3) To help future planning
4) Selecting proper media
5) Determining the availability of persuasion factors
6) Use of proper advertising appeal
7) Determining the time utility of the copy
8) Testing the exactness of layout
9) Determining the cause of effectiveness
10) Determining the cause of failure
11) Determining the effectiveness of expenditure
12) Reducing advertising cost
13) Determining of advertising budget
14) Scheduling of advertising
15) Measuring the efficiency of advertising firm.