Greg Winn & Jim Mayes's talk from Future Insights Live 2014 in Las Vegas: "Last years FI Live "App it out" winners are back to share their experiences in making it in the start-up world. The talk will discuss topics such as creating little to no over heads to, why they removed managers." Miss their talk? Join us at a future show: www.futureofwebapps.com. Sign up for our newsletter at futureinsights.com and get 15% off your next conference.

2. Lean startup & Micro Ideas
FI Live Las Vegas

3. Who the hell are these
guys?

4. Greg Winn (@gregwinn)
Co-Founder of Cignal
Jim Mayes (@jimmayes)
Co-Founder of Cignal

5. *Not public speakers

7. So why are we here?

8. FututeInsights 2013 App It out Winners
(Reigning World Champions)

10. Our BIG idea
Notice, we did not say our “micro” idea.

12. People react more than
they act.

14. gist.github.com/gregwinn/f179a4b21166f29523ab

16. (Insert montage here)
all the real work happens
during a montage

17. Cignal
So what is it?

18. Market Sentiment

21. Institutions do it
● Thomson Reuters
● Bloomburg
● Derwent Capital

22. Derwent Capital
● Derwent Capital in the UK discovered the predictive power of Twitter
Sentiment as it pertained to the overall stock market.
● Derwent started a hedge fund using their sentiment technology. (Absolute
Return Fund)
● It beat the market in its first month, then was quietly and mysteriously
disbanded.

23. No money mo’ problems
But what about the individual investor?
● No clear indicators
● No trusted sources
● 'Expert' opinions are often uninformed,
ambiguous, or manipulative

25. We want to change all this!

26. Cignal is for EVERYONE
Cignal is for individuals who:
Make hundreds of trades per month
Trade once per month
Only trade once each year
Make one single trade EVER.
Insight gained from Cignal can help any trade made.

27. Cignal really is for Everyone!
It’s the first serious social sentiment application aimed at
leveling the investing playing field for individual and
professional investors alike.
Cignal’s predictive ability, pricing structure, and intuitive
functionality make it essential for anyone making an
informed investment decision.

28. Turning Cignal into a
business

29. Lean Startup
Lean? LOL… more like skin and bones

31. Lay of the land
● No Budget
● Ton of work
● Way to many Assumptions

32. Money?
We take checks...

33. Money?
...cash is better.

34. So much work
Remove the blocks and keep it simple

35. Getting to work
● Putting off decisions until they need to be made.
● Doing what we need now, and nothing more.
● Focusing on the MVP.

36. Micro Ideas
All the voices in your head.

37. Our “micro” idea
lnkdto.com

38. Building Lnkdto
● MVP in a week, first sale in two.
● First sale funded operations for more than 2
years.
● Second sale was pure profit.
lnkdto.com

39. Why?
● Filled a Market Need
● Extremely low effort
● The profit fed Cignal
lnkdto.com

40. You can do it!
You are a unique and special snowflake

41. What’s next?

45. Cignal.it

46. Twitter / Email
Greg Winn - @gregwinn
gregwinn@cignal.it
Jim Mayes - @jimmayes
jimmayes@cignal.it

47. Fax: LOL

48. Thank you!
Questions? Comments?
cignal.it
Greg Winn (@gregwinn) | Jim Mayes (@jimmayes)