This document discusses strategies for operating a for-profit business that achieves measurable social impact. It proposes using an entertaining social game distributed online and leveraging viral features, public relations, cross promotion, and media buys to achieve mass reach. The goal is for the average impact per daily active user (AIPDAU) metric and lifetime value of players (LTV) exceeding effective cost of acquisition (ECPA) to drive profit and measurable impact on issues like sustainability and the environment. A case study of the Ecotopia social game aims to affect real world change through in-game missions and rewards that correlate to planting trees in the Brazilian rainforest.

1. Innovations in Business and Funding: 1 Advantages of Operating for Profit* Chris Swain, Talkie, Inc. and USC chris.swain@talkie.tv

3. Goal: 3 Achieve Measurable Impact on Social Cause Note: Specifically seeking more than awareness of cause.

7. ~6% pay a little

9. Real Marketing: 8 profit > measurable impact > mass reach > real marketing Viral Features Public Relations Cross Promotion Media Buy in $

10. Real Marketing: 9 profit > measurable impact > mass reach > real marketing Viral Features Public Relations Cross Promotion Media Buy in $ Do all of these. Keep expectations low.

11. Real Marketing: 10 profit > measurable impact > mass reach > real marketing Viral Features Public Relations Cross Promotion Media Buy in $ most reliable and effective

12. 11 profit > impact > mass reach > marketing > media buy Achieving Profit: LTV > ECPA LTV = Lifetime Value of Player ECPA = Effective Cost of Acquisition of Player LTV > ECPA means $1 to marketing returns >$1 to you

13. 12 profit > impact > mass reach > marketing > media buy Achieving Profit: LTV > ECPA LTV > ECPA means private investors will invest in the game Case Study: $2b free to play game industry

14. Impact Metric: 13 profit > measurable impact > strategy 2: impact metric AIPDAU = Avg Impact / Daily Active User Note: Actions of player impact the real world. Easier said than done.

15. Case Study 14 facebook.com/ecotopia

16. Sustainable Platform for Affecting Change World goes from unsustainable to vibrant and green. 15 facebook.com/ecotopia

18. Real World Acts = game rewards

19. Ecotopia TV – video network + UGC contestsGrumpy Mrs. Griswald 16

22. 19 seeking additional green partners

23. 20 Sustainable Platform for Affecting Change “25,000 Trees in 25 Days” Launching this minute at G4C! If 25,000 virtual trees are planted in game, Talkie and CI will plant 25,000 trees in the Brazilian rain forest. facebook.com/ecotopia

24. Thank You 21 Chris Swain chris.swain@talkie.tv