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Merchant Seller Acquisition Onboarding Agency in
Mumbai
Seller Acquisition -
Marketplace or B2B and B2C
eCommerce Platform
How to Attract Sellers on Your Virtual
Multi Vendor Marketplace
Fulcrum is here when you are ready to expand your business or realign company resources.
Whether buying or selling, we can help you successfully navigate through the acquisition
process. Our team has more than one billion hours of managed fieldwork and on ground work
experience and more than 10 years of experience working with across industries. In short, we
know a lot of on ground work people, which is an invaluable resource in any industry. Looking to
buy or sell? You’ve come to the right place. We’ll connect you with the acquisition partners that
make sense for your business.
Field Sales Teams
Seller acquisition through field sales teams is the most effective and cost efficient way to build up
sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-
commerce portal through Fieldwork and the scope of work included:
 Planning of target cities, markets and categories
 Representatives should be based in the territory
 Field teams hiring, training and operations management
 Develop a field deployment plan
 Local languages spoken team
 Seller Acquisition Agent Support, Freelance support
 End-to-end seller onboarding and reporting to client
 Daily Acquisition report and Target Planing
 Follow-up
Seller Training And Support Service
 Registration and KYC
 Provide training and awareness of products and services
 Motivating merchants
 Cataloging – Products Upload
 Account Management Training
Lead Generation, Successful
Onboarding, incubation and
growth of these Sellers on
Client Marketplace.
Work Experience
# Marketplaces OR E-commerce
# On-demand Service Platforms
# Utility Platforms
# Payment and Fintech Apps
# Online Business Directory
# Education And Learning Platform
# Content Distribution Platforms
We will also help the leadership team build business plans, deliver industry insights and best
practices, and identify new opportunities to improve the customer base and business.
Ownership of day-to-day operations to ensure all deliverables are met in time and the onboarding
team are never short of high quality leads
We will be responsible for lead generation, successful onboarding, incubation and growth of
these sellers on Client Marketplace or eCommerce Platform
Merchant Acquisition
Retailer Acquisition
Seller Acquisition
Customer Acquisition

 Focus on acquiring high value sellers to join and start selling on portal
 Responsible for managing relationship with sellers after acquisition including supporting
the onboarding and incubation process for these sellers.
 Provide market insights from seller’s’ perspective, including understanding products,
sellers, market & competitor dynamics
The project successfully met its objectives and the key highlights were as follows:
 New sellers were on-boarded for different categories across 20+ cities
 There was no compromise on seller quality and quality of sellers increased as desired by
client
 Detailed training and effective management of the filed teams ensured high
productivityApproach
The key activities in project execution were as follows:
Approach
The key activities in project execution were as follows:
Project team hiring and onboarding – We hired project team members who were from e-
commerce background and had significant experience in e-commerce merchant acquisition and
onboarding
Detailed training program and development of objection handling documents – We
conducted a detailed training and induction program for each sales team member and each of
them was given a FAQ document for ready reference and fast sales closures
Elevation of top performers – The top performing sales persons were elevated to Team Leader
position resulting in higher motivation, better people management and more closures
Setting up your Seller
Acquisition
Setting up your Seller Acquisition
 Prepare your seller acquisition goals
 Define your target sellers
 Find the sellers that match your needs
 Reach out ( Offer ) and bring them in
 Track your key success metrics
Get in touch with us
Let us help you plan and execute a great marketing
strategy.
Contact Us
Merchant Seller Acquisition Onboarding Agency in
Mumbai
MUMBAI
Mumbai ( also known as Bombay — the official name until 1995) is the capital city of the Indian
state of Maharashtra. According to the United Nations, as of 2018, Mumbai is the second-most
populous city in the country after Delhi and the seventh-most populous city in the world with a
population of roughly 20 million.[16] As per the Indian government population census of 2011,
Mumbai was the most populous city in India with an estimated city proper population of 12.5
million living under Municipal Corporation of Greater Mumbai.[17] Mumbai is the centre of the
Mumbai Metropolitan Region, the sixth most populous metropolitan area in the world with a
population of over 23 million.[18] Mumbai lies on the Konkan coast on the west coast of India and
has a deep natural harbour. In 2008, Mumbai was named an alpha world city.[19][20] It has the
highest number of millionaires and billionaires among all cities in India.[21][22] Mumbai is home
to three UNESCO World Heritage Sites: the Elephanta Caves, Chhatrapati Shivaji Maharaj
Terminus, and the city’s distinctive ensemble of Victorian and Art Deco buildings.[23][24]
The seven islands that constitute Mumbai were originally home to communities of Marathi
language speaking Koli people.[25][26][27] For centuries, the seven islands of Bombay were
under the control of successive indigenous rulers before being ceded to the Portuguese Empire,
and subsequently to the East India Company in 1661, through the dowry of Catherine Braganza
when she was married off to Charles II of England.[28] During the mid-18th century, Bombay was
reshaped by the Hornby Vellard project,[29] which undertook reclamation of the area between
the seven islands from the sea.[30] Along with construction of major roads and railways, the
reclamation project, completed in 1845, transformed Bombay into a major seaport on the Arabian
Sea. Bombay in the 19th century was characterised by economic and educational development.
During the early 20th century it became a strong base for the Indian independence movement.
Upon India’s independence in 1947 the city was incorporated into Bombay State. In 1960,
following the Samyukta Maharashtra Movement, a new state of Maharashtra was created with
Bombay as the capital.
HISTORY
Kanheri Caves contain Buddhist sculptures and paintings dating from the 1st century CE to the
10th century CE.
Mumbai is built on what was once an archipelago of seven islands: Isle of Bombay, Parel,
Mazagaon, Mahim, Colaba, Worli, and Old Woman’s Island (also known as Little Colaba).[67] It
is not exactly known when these islands were first inhabited. Pleistocene sediments found along
the coastal areas around Kandivali in northern Mumbai suggest that the islands were inhabited
since the South Asian Stone Age.[68] Perhaps at the beginning of the Common Era, or possibly
earlier, they came to be occupied by the Koli fishing community.[69][70]
In the 3rd century BCE, the islands formed part of the Maurya Empire, during its expansion in the
south, ruled by the Buddhist emperor Ashoka of Magadha.[71] The Kanheri
Caves in Borivali were excavated from basalt rock in the first century CE,[72] and served as an
important centre of Buddhism in Western India during ancient Times.[73] The city then was
known as Heptanesia (Ancient Greek: A Cluster of Seven Islands) to the Greek
geographer Ptolemy in 150 CE.[74] The Mahakali Caves in Andheri were cut out between the 1st
century BCE and the 6th century CE.[75][76]
Between the 2nd century BCE and 9th century CE, the islands came under the control of
successive indigenous dynasties: Satavahanas, Western Satraps, Abhira, Vakataka, Kalachuris,
Konkan Mauryas, Chalukyas and Rashtrakutas,[77] before being ruled by the Shilaharas from
810 to 1260.[78] Some of the oldest edifices in the city built during this period are the Jogeshwari
Caves (between 520 and 525),[79] Elephanta Caves (between the sixth to seventh
century),[80] Walkeshwar Temple (10th century),[81][82] and Banganga Tank (12th
century).[83][84]
GEOGRAPHY
Mumbai is on a narrow peninsula on the southwest of Salsette Island, which lies between
the Arabian Sea to the west, Thane Creek to the east and Vasai Creek to the north. Mumbai’s
suburban district occupies most of the island. Navi Mumbai is east of Thane Creek and Thane is
north of Vasai Creek. Mumbai consists of two distinct regions: Mumbai City district and Mumbai
Suburban district, which form two separate revenue districts of Maharashtra.[151] The city district
region is also commonly referred to as the Island City or South Mumbai.[34] The total area of
Mumbai is 603.4 km2 (233 sq mi).[152] Of this, the island city spans 67.79 km2 (26 sq mi), while
the suburban district spans 370 km2 (143 sq mi), together accounting for 437.71 km2 (169 sq mi)
under the administration of Municipal Corporation of Greater Mumbai (MCGM). The remaining
areas belong to various Defence establishments, the Mumbai Port Trust, the Atomic Energy
Commission and the Borivali National Park, which are out of the jurisdiction of the
MCGM.[153] The Mumbai Metropolitan Region which includes portions
of Thane, Palghar and Raigad districts in addition to Greater Mumbai, covers an area of
4,355 km2 (1681.5 sq mi).[5] Mumbai lies at the mouth of the Ulhas River on the western coast
of India, in the coastal region known as the Konkan. It sits on Salsette Island (Sashti Island),
which it partially shares with the Thane district.[154] Mumbai is bounded by the Arabian Sea to
the west.[155] Many parts of the city lie just above sea level, with elevations ranging from 10 m
(33 ft) to 15 m (49 ft);[156] the city has an average elevation of 14 m (46 ft).[157] Northern
Mumbai (Salsette) is hilly,[158] and the highest point in the city is 450 m (1,476 ft) at Salsette in
the Powai–Kanheri ranges.[159] The Sanjay Gandhi National Park (Borivali National Park) is
located partly in the Mumbai suburban district, and partly in the Thane district, and it extends
over an area of 103.09 km2 (39.80 sq mi).
Mumbai consists of two revenue districts.
ECONOMY
Mumbai skyline from
Bandra Reclamation
Mumbai is India’s largest city (by population) and is the financial and commercial capital of the
country as it generates 6.16% of the total GDP.[34][148][194] It serves as an economic hub of
India, contributing 10% of factory employment, 25% of industrial output, 33% of income
tax collections, 60% of customs duty collections, 20% of central excise tax collections, 40% of
India’s foreign trade and ₹40 billion (US$560 million) in corporate taxes.[195] Along with the rest
of India, Mumbai has witnessed an economic boom since the liberalisation of 1991, the finance
boom in the mid-nineties and the IT, export, services and outsourcing boom in the
2000s.[196] Although Mumbai had prominently figured as the hub of economic activity of India in
the 1990s, the Mumbai Metropolitan Region is presently witnessing a reduction in its contribution
to India’s GDP.[197]
Recent estimates of the economy of the Mumbai Metropolitan Region is estimated to be $368
billion (PPP metro GDP) ranking it either the most or second-most productive metro area of
India.[10] Many of India’s numerous conglomerates (including Larsen & Toubro, State Bank of
India (SBI), Life Insurance Corporation of India (LIC), Tata
Group, Godrej and Reliance),[148] and five of the Fortune Global 500 companies are based in
Mumbai.[198] This is facilitated by the presence of the Reserve Bank of India (RBI), the Bombay
Stock Exchange (BSE), the National Stock Exchange of India (NSE), and financial sector
regulators such as the Securities and Exchange Board of India (SEBI).[197]
Until the 1970s, Mumbai owed its prosperity largely to textile mills and the seaport, but the local
economy has since then diversified to include finance, engineering, diamond-
polishing, healthcare and information technology.[199] The key sectors contributing to the city’s
economy are: finance, gems & jewellery, leather processing, IT and ITES, textiles, and
entertainment. Nariman Point and Bandra Kurla Complex (BKC) are Mumbai’s major financial
centres.[197] Despite competition from Bangalore, Hyderabad and Pune, Mumbai has carved a
niche for itself in the information technology industry. The Santacruz Electronic Export
Processing Zone (SEEPZ) and the International Infotech Park (Navi Mumbai) offer excellent
facilities to IT companies.[200]
MUMBAI CITY DISTRICT
The city of Mumbai came in light in the year 150 CE through the geographical work of renowned
geographer, Ptolemy. The city, consisting of several islands, was then ruled by
native Agris and Kolis. These natives ruled the islands up to 1345. Thereafter, Mumbai’s rulers
changed through history until Islamic rulers conquered what is now Maharashtra and conquered
some of the islands in 1534. Subsequently, sultan of Gujarat took over all the islands, which were
then conquered by the Portuguese.Mumbai City District is a district of Maharashtra in Konkan
Division. As a city district, it has no headquarters or subdivisions. It, along with the Mumbai
Suburban District, makes up the metropolis of Mumbai. The city area is called the “island city”
or South Mumbai or Old Mumbai. It extends from Colaba in the south to Mahim and Sion in the
north. The city has an area of 157 km2 (61 sq mi) and a population of 3,085,411.[1]
MUMBAI suburban DISTRICT
Mumbai Suburban District (Marathi: Mumbai Upanagar Jilhā; previously Bombay Suburban
district) is a second most populous district of Maharashtra in Konkan Division. Its headquarters is
in Bandra. It consists of three administrative subdivisions : Kurla, Andheri, and Borivali.[1] The
district along with Mumbai City district and other suburban localities make up Greater
Mumbai on Salsette Island. The district occupies an area of 446 km2.[2]
This is the second smallest district of Maharashtra, and it administratively comes
under Konkan Division.
The jurisdiction of Mumbai Suburban District is from Bandra to Dahisar,
from Kurla to Mulund and from Kurla up to Trombay Creek.
Mumbai Suburban District is one of the largest districts in the country by population. The current
population is 9,356,962, according to the 2011 census, making it the fifth most populous district
in India (out of 672).[3] The Mithi River is the main river in the district.
more info
As the city that never sleeps and famous for its high-end malls and lucrative streets. Mumbai City
also known as Bombay, offers unique experiences, from the beautiful promenades to the
cosmopolitan culture.
Known as the city of dreams (Mayanagri), it is the capital city of the Indian state of Maharashtra.
Mumbai is also the second most populous city in India with a population of 19.98million.
Moreover, it lies on the Konkan coast, which is on the west coast of India, with its very own
natural harbour.
Back in 2008 Mumbai was named an alpha world’s city and it’s the wealthiest city with the largest
number of millionaires and billionaires in all of the cities in India. Generally, the city serves as
headquarters to some of the financial institutions like the National Stock Exchange, Reserve
Bank of India and the Mint among many other
demographices
According to the 2011 census Mumbai City district has a population of 3,085,411,[3] roughly
equal to the nation of Mongolia[4] or the US state of Iowa.[5] This gives it a ranking of 115th in
India (out of a total of 640).[3] The district has a population density of 19,652 inhabitants per
square kilometre (50,900/sq mi) .[1] Its population growth rate over the decade 2001-2011 was -
7.57%.[1] Mumbai City has a sex ratio of 832 females for every 1000 males,[1] and a literacy
rate of 89.21%. Scheduled Castes and Scheduled Tribes make up 7.13% and 0.81% of the
population respectively.[1]
Religions in Mumbai City district (2011)
Religion Percent
Hindus   60.73%
Muslims   25.06%
Jains   5.38%
Buddhists   4.35%
Christians   2.74%
Other or not stated   1.74%
transport
PUBLIC TRANSPORT
Public transport systems in Mumbai include the Mumbai Suburban
Railway, Monorail, Metro, Brihanmumbai Electric Supply and Transport (BEST) buses, black-
and-yellow meter taxis, auto rickshaws and ferries. Suburban railway and BEST bus services
together accounted for about 88% of the passenger traffic in 2008.
TRAINS
The Mumbai Suburban Railway, popularly referred to as Locals forms the backbone of the city’s
transport system. It is operated by the Central Railway and Western Railway zones of the Indian
Railways. Mumbai’s suburban rail systems carried a total of 6.3 million passengers every day in
2007.
BUS
Mumbai’s bus services carried over 5.5 million passengers per day in 2008,[241] which dropped
to 2.8 million in 2015.[253] Public buses run by BEST cover almost all parts of the metropolis, as
well as parts of Navi Mumbai, Mira-Bhayandar and Thane.[254] The BEST operates a total of
4,608 buses[255] with CCTV cameras installed, ferrying 4.5 million passengers daily[241] over
390 routes.
WATER
Water transport in Mumbai consists of ferries, hovercraft and catamarans. Services are provided
by both government agencies as well as private partners.[269] Hovercraft services plied briefly in
the late 1990s between the Gateway of India and CBD Belapur in Navi Mumbai. They were
subsequently scrapped due to lack of adequate infrastructure.
AIRPORT
The Chhatrapati Shivaji Maharaj International Airport (formerly Sahar International Airport) is the
main aviation hub in the city and the second busiest airport in India in terms of passenger
traffic.[281] It handled 36.6 million passengers and 694,300 tonnes of cargo during FY 2014–
2015.[282] An upgrade plan was initiated in 2006, targeted at increasing the capacity of the
airport to handle up to 40 million passengers annually[283] and the new terminal T2 was opened
in February 2014.[284]
PORT
Mumbai Port Trust (also known as the Bombay Port Trust) is a port which lies midway on the
West coast of India, on the natural deep-water harbour of Mumbai (Bombay) in Maharashtra.The
harbour spread over 400 square kilometres (150 sq mi) is protected by the mainland
of Konkan to its east and north and by the island city of Mumbai to its west.[1] The harbour opens
to the south to the Arabian Sea.
The port is administered by the Mumbai Port Trust (MbPT, formerly the Bombay Port
Trust (BPT)), an autonomous corporation wholly owned by the Government of India.[5] The port
is primarily used for bulk cargo, while most container traffic is directed to Nhava Sheva port
across the harbour.
RESEDENTIAL AREAS
BLANK MAM
MARKET(Crawford Market)
Crawford Market (officially Mahatma Jyotiba Phule Mandai) is one of South Mumbai’s most
famous markets. The building was completed in 1869, and donated to the city by Cowasji
Jehangir. Originally named after Arthur Crawford, the first Municipal Commissioner of the city,
the market was later renamed to honour Maharashtrian social reformer Mahatma Jotirao Phule.
The market is situated opposite the Mumbai Police headquarters, just north of Chhatrapati
Shivaji Terminus railway station and west of the J.J. flyover at a busy intersection. It was the
main wholesale market for fruits in Mumbai until March 1996, when the wholesale traders were
relocated to Navi Mumbai.
In 1882, the building was the first in India to be lit up by electricity.
SHOPPING MALL (R CITY MALL)
R City Mall is a shopping mall located in Ghatkopar West, Mumbai.[1] The mall spreads across
1.2 million square feet with the capacity to house over 350 stores.[2] The mall has over 194
shopping stores, over 66 food outlets, 10 entertainment areas, 3 ATM facilities, 13 service areas,
and a Movie Theatre (INOX Leisure Limited). The mall was opened in two phases, the total size
of the first phase of the development is 7.5 lakh square feet.[3] It is a project developed by The
Runwal Group.
MOVIE THREATERS
This is a list of movie theatres in the city of Mumbai, India. Mumbai has long been associated
with films, with the first film being displayed here in 1896 by the Lumière Brothers. It thereafter
became the centre of India’s Hindi and Marathi language film industries, with the former often
dubbed as Bollywood. The first cinema opened in 1913. Mumbai has many cinemas catering to a
large and polyglot population. Cinemas often serve as major landmarks in the city and define the
neighbourhood. Most of the cinemas in the city are one-screen halls, but in recent times these
have been giving way to large multiplexes.
Recently some cinemas, (often interchangeably called “theatres”) have been forced to shut shop
due to the high entertainment tax (which stands at 55%), that results in huge losses. Since 2000,
50 cinemas have shut down in the city.
IMAX
Mumbai is known for its entertainment industry so there are a lot of cinemas. Such One Example
is Maratha Mandir which is known for playing Dilwale Dulhania Le Jayenge for almost 20 years
being a single screen cinema. There are also 3 IMAX venues, namely BIG Cinemas, PVR
Cinemas, and Cinépolis IMAX in Thane.
PARKS
Sanjay Gandhi National Park is a 87 km2 (34 sq mi) protected
area in Mumbai, Maharashtra State in India. It was established in 1996 with headquarters
at Borivali.[1]
The rich flora and fauna of Sanjay Gandhi National Park attracts more than 2 million visitors
every year. Tourists also enjoy visiting the 2400-year-old Kanheri caves sculpted out of the rocky
cliffs which lies within the park.
HOSPITALS
Bombay Hospital a.k.a. BHMRC (Bombay Hospital And Medical Research Centre –
Mumbai) [1] is a private hospital in Mumbai, India. It was founded in 1950 by R. D. Birla.[2] It has
830 beds, 110 of which are in the critical care and recovery area. It has 22 operating theatres,
3,200 full-time employees, 240 eminent consultants and 200 resident doctors. In the R D Birla
International Cardiac Centre associated with Bombay Hospital, there are 4 dedicated operation
theatres, 2 cath labs where 1,800 surgeries and 4,000 angiographies/angioplasties are
conducted each year. The department of neurosurgery and neurology also has 4 dedicated
operation theatres.
MUMBAI LOCAL AREAS
Agripada
Air india staff colony
Airoli
Airoli sector 4
Airoli sector 8
Ambarnath
Ambarnath east
Ambernath west
Ambewadi
Amboli
Andheri
Antop hill
Apollo bunder
August kranti maidan
Azad nagar
Badlapur
Ballard estate
Bandra
Bandra east
Bandra west
Belapur
Bhandup
Bhandup east
Bhandup west
Bharat nagar
Bhayandar
Bhayandar east
Bhayandar west
Bhayander
Bhiwandi
Bhoiwada
Boisar
Boisar west
Borivali
Breach candy
Byculla
Byculla east
Byculla west
Govandi
Govandi east
Govandi west
Cbd belapur sector 11
Chandivali
Chembur
Chembur east
Chembur west
Chinchpokli
Chinchpokli east
Chinchpokli west
Chira bazaar
Chowpatti
Churchgate
Cuffe parade
Cumbala hill
Dadar
Dadar east
Dadar t t
Borivali East
Dadar west
Dahisar east
Dahisar west
Dana bunder
Danda
Deonar
Deonar east
Dharavi
Dhobhi talao
Dhobi talao
Dombivali
Dombivali east
Dombivali west
Fort
Gamdevi
Ghansoli
Ghatkopar
Ghatkopar east
Ghatkopar west
Girgaon
Girgaon chowpatty
Goregaon east
Goregoan
Government colony
Gowalia tank
Grant road
Grant road east
Grant road west
Green park extension
Irla
J b nagar
Jacob circle
Jogeshwari
Jogeshwari east
Jogeshwari west
Juhu
Juhu scheme
Kala ghoda
Kalamboli
Kalbadevi
Kalwa
Kalwa west
Kalyan
Kalyan east
Kalyan west
Kamothe
Kandivali
Kandivali east
Kandivali west
Kanjur marg east
Kanjur marg west
Kanjurmarg
Kanjurmarg east
Kanjurmarg west
Kemps corner
Ketkipada
Khar
Khar danda
Khar east
Khar west
Kharghar
Kharghar sector 12
Kharghar sector 2
Kharghar sector 7
KhetwadI
Khopoli
Kidwai nagar
Kopar khairane
Kurla east
Kurla west
Lal baug
Lohar chawl
Lokhandwala
Lower parel east
Lower parel west
Mahalaxmi
Mahape
Mahim
Mahim east
Mahim west
Malabar hill
Malad
Malad west
Marine lines
Mazagaon
Naigaon
Navi mumbai
Oshiwara
Panvel
Parel
Prabhadevi
Santacruz
Seepz
Tardeo
Thakurdwar
Vakola
Vesava
Vile parle
Wadala
Worli
Who We Are
We are a local marketing and sales agency that help small/medium sized businesses and Start
up. Established for over 10 years, our clients vary in size and cover a wide variety of business
sectors. we see ourselves as active members of the local community helping local businesses
by providing a variety of field marketing, btl marketing , door to door marketing, brand
promotion, social media marketing, telemarketing, web and printed based marketing
materials.
Who We Work With
We work with a varied range of customers across industries and disciplines including;
FMCG, IT & Telecoms, Security & Industry, Manufacturing and Estate Agencies.
We aim to take your audience on a journey. Whether it’s helping to find your next prospect or
creating loyal fans for your brand, we aim to influence your target audience to ensure their
next step is in the right direction towards your company.We offer a fantastic blend of
marketing and technical expertise, which is why our team can gain a full understanding of
your business and actually produce work that generates meaningful results.What makes a
fresh and young marketing company? At Fulcrum, it’s our team. We’ve managed to gather a
unique band of strategic marketers, brand promotions and creative designers, marketing
specialists,fieldwork experts, online marketing team, and telemarketing professionals who
work together to craft and carry out innovative marketing strategies for a wide variety of
businesses in multiple industries nationwide.
GET IN TOUCH WITH US, WE WOULD LOVE TO
DISCUSS YOUR MARKETING NEEDS.
Marketing Services
 Field Marketing
 Door To Door Marketing
 Face To Face Marketing
 B To B Marketing
 Dealer Marketing
 Retail Marketing – The New
Retaility
 Mobile App Marketing
 Merchant Acquiring
 Customer Acquisition
 Sales
 Field Sales
 Direct selling
 Door to Door Sales
 Sales Staff
 B2B Sales
 Sales Promotion
 Sales Coupons promotions
 consumer sales promotions
 Dedicated Marketing Team
 Merchant & Seller Acquisition
 Street Marketing
 Shopping Centre Marketing
 Door To Door Marketing
 Direct Marketing
 B To B Marketing
 Direct Response Marketing
 Street Team Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper & Retail Marketing
Direct sales
Sales promotion
Brand Promotions
Brand Strategy
 Brand Strategy
o Brand Promotions
o Btl Agency
 Brand Activation Services
o Brand Promotions Services
 Door to Door Promotions
 Stall Operations
 Retail Branding
o Btl Activation Services
o Street Teams
o Demonstration Activities
o Kiosk Activities
o Mall Market Activities/
o Corporate Contact Programs
o Free Sampling Activities
 Product Sampling
o Sampling Events
o Food & Beverage Sampling
o Sampling Team
 Society Activation
 Campus Marketing
 App Launches Promotion
 Festival Marketing
 Door to Door Flyering
 Human Banner
 Shopper Marketing
 Merchandising
 In-store Promotion
 Product Launches
 Leaflet Distribution
o Brand Promotion Activities
ideas
o Door to Door Flyering
 Trade Show Activation
Brand Activation
BTL Activation
In-Shop Activation
Product launches
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Events
 PROMOTIONAL STAF
o Recruitment Process
o Event Promoter
o BRAND AMBASSAD
o Sampling Team
o STREET TEAMS
o PROMOTIONAL MO
 EVENT STAFFING
o EXPERIENTIAL
MARKETING STAFF
o EVENT MARKETIN
o Event Promoter
o EVENT HOSTS AND
PRESENTERS
o EVENT EMCEES AN
o CONVENTION STAF
o LEAD GENERATION
o CORPORATE EVEN
o TRADE SHOW STAF
o AUTO SHOW STAFF
o Shopping Centre Mar
o Shopping Centre Mar
o COSTUME CHARAC
AND MASCOTS
o PRODUCT SAMPLIN
EVENTS
o FOOD AND BEVERA
SAMPLING
o PRODUCT
DEMONSTRATORS
o GUERRILLA MARK
o BRAND ACTIVATIO
o POP-UP EVENTS
o RETAIL AND IN-STO
MARKETING
o MOBILE MARKETIN
TOURS
o Data Collection Activi
Retail Branding
Trade sales promotions
Promotions team
Leaflet distribution
Telemarketing

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Merchant Seller Acquisition Onboarding Agency in Mumba1.pdf

  • 1. Merchant Seller Acquisition Onboarding Agency in Mumbai Seller Acquisition - Marketplace or B2B and B2C eCommerce Platform How to Attract Sellers on Your Virtual Multi Vendor Marketplace Fulcrum is here when you are ready to expand your business or realign company resources. Whether buying or selling, we can help you successfully navigate through the acquisition process. Our team has more than one billion hours of managed fieldwork and on ground work experience and more than 10 years of experience working with across industries. In short, we know a lot of on ground work people, which is an invaluable resource in any industry. Looking to buy or sell? You’ve come to the right place. We’ll connect you with the acquisition partners that make sense for your business. Field Sales Teams Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e- commerce portal through Fieldwork and the scope of work included:  Planning of target cities, markets and categories  Representatives should be based in the territory  Field teams hiring, training and operations management  Develop a field deployment plan  Local languages spoken team  Seller Acquisition Agent Support, Freelance support  End-to-end seller onboarding and reporting to client  Daily Acquisition report and Target Planing  Follow-up
  • 2. Seller Training And Support Service  Registration and KYC  Provide training and awareness of products and services  Motivating merchants  Cataloging – Products Upload  Account Management Training Lead Generation, Successful Onboarding, incubation and growth of these Sellers on Client Marketplace. Work Experience # Marketplaces OR E-commerce # On-demand Service Platforms # Utility Platforms # Payment and Fintech Apps # Online Business Directory
  • 3. # Education And Learning Platform # Content Distribution Platforms We will also help the leadership team build business plans, deliver industry insights and best practices, and identify new opportunities to improve the customer base and business. Ownership of day-to-day operations to ensure all deliverables are met in time and the onboarding team are never short of high quality leads We will be responsible for lead generation, successful onboarding, incubation and growth of these sellers on Client Marketplace or eCommerce Platform Merchant Acquisition Retailer Acquisition Seller Acquisition Customer Acquisition   Focus on acquiring high value sellers to join and start selling on portal  Responsible for managing relationship with sellers after acquisition including supporting the onboarding and incubation process for these sellers.  Provide market insights from seller’s’ perspective, including understanding products, sellers, market & competitor dynamics The project successfully met its objectives and the key highlights were as follows:  New sellers were on-boarded for different categories across 20+ cities  There was no compromise on seller quality and quality of sellers increased as desired by client  Detailed training and effective management of the filed teams ensured high productivityApproach The key activities in project execution were as follows:
  • 4. Approach The key activities in project execution were as follows: Project team hiring and onboarding – We hired project team members who were from e- commerce background and had significant experience in e-commerce merchant acquisition and onboarding Detailed training program and development of objection handling documents – We conducted a detailed training and induction program for each sales team member and each of them was given a FAQ document for ready reference and fast sales closures Elevation of top performers – The top performing sales persons were elevated to Team Leader position resulting in higher motivation, better people management and more closures
  • 5. Setting up your Seller Acquisition Setting up your Seller Acquisition  Prepare your seller acquisition goals  Define your target sellers  Find the sellers that match your needs  Reach out ( Offer ) and bring them in  Track your key success metrics Get in touch with us Let us help you plan and execute a great marketing strategy. Contact Us Merchant Seller Acquisition Onboarding Agency in Mumbai MUMBAI Mumbai ( also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra. According to the United Nations, as of 2018, Mumbai is the second-most
  • 6. populous city in the country after Delhi and the seventh-most populous city in the world with a population of roughly 20 million.[16] As per the Indian government population census of 2011, Mumbai was the most populous city in India with an estimated city proper population of 12.5 million living under Municipal Corporation of Greater Mumbai.[17] Mumbai is the centre of the Mumbai Metropolitan Region, the sixth most populous metropolitan area in the world with a population of over 23 million.[18] Mumbai lies on the Konkan coast on the west coast of India and has a deep natural harbour. In 2008, Mumbai was named an alpha world city.[19][20] It has the highest number of millionaires and billionaires among all cities in India.[21][22] Mumbai is home to three UNESCO World Heritage Sites: the Elephanta Caves, Chhatrapati Shivaji Maharaj Terminus, and the city’s distinctive ensemble of Victorian and Art Deco buildings.[23][24] The seven islands that constitute Mumbai were originally home to communities of Marathi language speaking Koli people.[25][26][27] For centuries, the seven islands of Bombay were under the control of successive indigenous rulers before being ceded to the Portuguese Empire, and subsequently to the East India Company in 1661, through the dowry of Catherine Braganza when she was married off to Charles II of England.[28] During the mid-18th century, Bombay was reshaped by the Hornby Vellard project,[29] which undertook reclamation of the area between the seven islands from the sea.[30] Along with construction of major roads and railways, the reclamation project, completed in 1845, transformed Bombay into a major seaport on the Arabian Sea. Bombay in the 19th century was characterised by economic and educational development. During the early 20th century it became a strong base for the Indian independence movement. Upon India’s independence in 1947 the city was incorporated into Bombay State. In 1960, following the Samyukta Maharashtra Movement, a new state of Maharashtra was created with Bombay as the capital. HISTORY Kanheri Caves contain Buddhist sculptures and paintings dating from the 1st century CE to the 10th century CE. Mumbai is built on what was once an archipelago of seven islands: Isle of Bombay, Parel, Mazagaon, Mahim, Colaba, Worli, and Old Woman’s Island (also known as Little Colaba).[67] It is not exactly known when these islands were first inhabited. Pleistocene sediments found along the coastal areas around Kandivali in northern Mumbai suggest that the islands were inhabited
  • 7. since the South Asian Stone Age.[68] Perhaps at the beginning of the Common Era, or possibly earlier, they came to be occupied by the Koli fishing community.[69][70] In the 3rd century BCE, the islands formed part of the Maurya Empire, during its expansion in the south, ruled by the Buddhist emperor Ashoka of Magadha.[71] The Kanheri Caves in Borivali were excavated from basalt rock in the first century CE,[72] and served as an important centre of Buddhism in Western India during ancient Times.[73] The city then was known as Heptanesia (Ancient Greek: A Cluster of Seven Islands) to the Greek geographer Ptolemy in 150 CE.[74] The Mahakali Caves in Andheri were cut out between the 1st century BCE and the 6th century CE.[75][76] Between the 2nd century BCE and 9th century CE, the islands came under the control of successive indigenous dynasties: Satavahanas, Western Satraps, Abhira, Vakataka, Kalachuris, Konkan Mauryas, Chalukyas and Rashtrakutas,[77] before being ruled by the Shilaharas from 810 to 1260.[78] Some of the oldest edifices in the city built during this period are the Jogeshwari Caves (between 520 and 525),[79] Elephanta Caves (between the sixth to seventh century),[80] Walkeshwar Temple (10th century),[81][82] and Banganga Tank (12th century).[83][84] GEOGRAPHY Mumbai is on a narrow peninsula on the southwest of Salsette Island, which lies between the Arabian Sea to the west, Thane Creek to the east and Vasai Creek to the north. Mumbai’s suburban district occupies most of the island. Navi Mumbai is east of Thane Creek and Thane is north of Vasai Creek. Mumbai consists of two distinct regions: Mumbai City district and Mumbai Suburban district, which form two separate revenue districts of Maharashtra.[151] The city district region is also commonly referred to as the Island City or South Mumbai.[34] The total area of Mumbai is 603.4 km2 (233 sq mi).[152] Of this, the island city spans 67.79 km2 (26 sq mi), while the suburban district spans 370 km2 (143 sq mi), together accounting for 437.71 km2 (169 sq mi) under the administration of Municipal Corporation of Greater Mumbai (MCGM). The remaining areas belong to various Defence establishments, the Mumbai Port Trust, the Atomic Energy Commission and the Borivali National Park, which are out of the jurisdiction of the MCGM.[153] The Mumbai Metropolitan Region which includes portions of Thane, Palghar and Raigad districts in addition to Greater Mumbai, covers an area of 4,355 km2 (1681.5 sq mi).[5] Mumbai lies at the mouth of the Ulhas River on the western coast of India, in the coastal region known as the Konkan. It sits on Salsette Island (Sashti Island), which it partially shares with the Thane district.[154] Mumbai is bounded by the Arabian Sea to the west.[155] Many parts of the city lie just above sea level, with elevations ranging from 10 m (33 ft) to 15 m (49 ft);[156] the city has an average elevation of 14 m (46 ft).[157] Northern Mumbai (Salsette) is hilly,[158] and the highest point in the city is 450 m (1,476 ft) at Salsette in the Powai–Kanheri ranges.[159] The Sanjay Gandhi National Park (Borivali National Park) is located partly in the Mumbai suburban district, and partly in the Thane district, and it extends over an area of 103.09 km2 (39.80 sq mi).
  • 8. Mumbai consists of two revenue districts. ECONOMY Mumbai skyline from Bandra Reclamation Mumbai is India’s largest city (by population) and is the financial and commercial capital of the country as it generates 6.16% of the total GDP.[34][148][194] It serves as an economic hub of India, contributing 10% of factory employment, 25% of industrial output, 33% of income tax collections, 60% of customs duty collections, 20% of central excise tax collections, 40% of India’s foreign trade and ₹40 billion (US$560 million) in corporate taxes.[195] Along with the rest of India, Mumbai has witnessed an economic boom since the liberalisation of 1991, the finance boom in the mid-nineties and the IT, export, services and outsourcing boom in the 2000s.[196] Although Mumbai had prominently figured as the hub of economic activity of India in
  • 9. the 1990s, the Mumbai Metropolitan Region is presently witnessing a reduction in its contribution to India’s GDP.[197] Recent estimates of the economy of the Mumbai Metropolitan Region is estimated to be $368 billion (PPP metro GDP) ranking it either the most or second-most productive metro area of India.[10] Many of India’s numerous conglomerates (including Larsen & Toubro, State Bank of India (SBI), Life Insurance Corporation of India (LIC), Tata Group, Godrej and Reliance),[148] and five of the Fortune Global 500 companies are based in Mumbai.[198] This is facilitated by the presence of the Reserve Bank of India (RBI), the Bombay Stock Exchange (BSE), the National Stock Exchange of India (NSE), and financial sector regulators such as the Securities and Exchange Board of India (SEBI).[197] Until the 1970s, Mumbai owed its prosperity largely to textile mills and the seaport, but the local economy has since then diversified to include finance, engineering, diamond- polishing, healthcare and information technology.[199] The key sectors contributing to the city’s economy are: finance, gems & jewellery, leather processing, IT and ITES, textiles, and entertainment. Nariman Point and Bandra Kurla Complex (BKC) are Mumbai’s major financial centres.[197] Despite competition from Bangalore, Hyderabad and Pune, Mumbai has carved a niche for itself in the information technology industry. The Santacruz Electronic Export Processing Zone (SEEPZ) and the International Infotech Park (Navi Mumbai) offer excellent facilities to IT companies.[200] MUMBAI CITY DISTRICT The city of Mumbai came in light in the year 150 CE through the geographical work of renowned geographer, Ptolemy. The city, consisting of several islands, was then ruled by native Agris and Kolis. These natives ruled the islands up to 1345. Thereafter, Mumbai’s rulers changed through history until Islamic rulers conquered what is now Maharashtra and conquered some of the islands in 1534. Subsequently, sultan of Gujarat took over all the islands, which were then conquered by the Portuguese.Mumbai City District is a district of Maharashtra in Konkan Division. As a city district, it has no headquarters or subdivisions. It, along with the Mumbai Suburban District, makes up the metropolis of Mumbai. The city area is called the “island city” or South Mumbai or Old Mumbai. It extends from Colaba in the south to Mahim and Sion in the north. The city has an area of 157 km2 (61 sq mi) and a population of 3,085,411.[1]
  • 10. MUMBAI suburban DISTRICT Mumbai Suburban District (Marathi: Mumbai Upanagar Jilhā; previously Bombay Suburban district) is a second most populous district of Maharashtra in Konkan Division. Its headquarters is in Bandra. It consists of three administrative subdivisions : Kurla, Andheri, and Borivali.[1] The district along with Mumbai City district and other suburban localities make up Greater Mumbai on Salsette Island. The district occupies an area of 446 km2.[2] This is the second smallest district of Maharashtra, and it administratively comes under Konkan Division. The jurisdiction of Mumbai Suburban District is from Bandra to Dahisar, from Kurla to Mulund and from Kurla up to Trombay Creek. Mumbai Suburban District is one of the largest districts in the country by population. The current population is 9,356,962, according to the 2011 census, making it the fifth most populous district in India (out of 672).[3] The Mithi River is the main river in the district.
  • 11. more info As the city that never sleeps and famous for its high-end malls and lucrative streets. Mumbai City also known as Bombay, offers unique experiences, from the beautiful promenades to the cosmopolitan culture. Known as the city of dreams (Mayanagri), it is the capital city of the Indian state of Maharashtra. Mumbai is also the second most populous city in India with a population of 19.98million. Moreover, it lies on the Konkan coast, which is on the west coast of India, with its very own natural harbour. Back in 2008 Mumbai was named an alpha world’s city and it’s the wealthiest city with the largest number of millionaires and billionaires in all of the cities in India. Generally, the city serves as headquarters to some of the financial institutions like the National Stock Exchange, Reserve Bank of India and the Mint among many other
  • 12. demographices According to the 2011 census Mumbai City district has a population of 3,085,411,[3] roughly equal to the nation of Mongolia[4] or the US state of Iowa.[5] This gives it a ranking of 115th in India (out of a total of 640).[3] The district has a population density of 19,652 inhabitants per square kilometre (50,900/sq mi) .[1] Its population growth rate over the decade 2001-2011 was - 7.57%.[1] Mumbai City has a sex ratio of 832 females for every 1000 males,[1] and a literacy rate of 89.21%. Scheduled Castes and Scheduled Tribes make up 7.13% and 0.81% of the population respectively.[1] Religions in Mumbai City district (2011) Religion Percent Hindus   60.73% Muslims   25.06% Jains   5.38%
  • 13. Buddhists   4.35% Christians   2.74% Other or not stated   1.74% transport PUBLIC TRANSPORT Public transport systems in Mumbai include the Mumbai Suburban Railway, Monorail, Metro, Brihanmumbai Electric Supply and Transport (BEST) buses, black- and-yellow meter taxis, auto rickshaws and ferries. Suburban railway and BEST bus services together accounted for about 88% of the passenger traffic in 2008. TRAINS The Mumbai Suburban Railway, popularly referred to as Locals forms the backbone of the city’s transport system. It is operated by the Central Railway and Western Railway zones of the Indian Railways. Mumbai’s suburban rail systems carried a total of 6.3 million passengers every day in 2007. BUS Mumbai’s bus services carried over 5.5 million passengers per day in 2008,[241] which dropped to 2.8 million in 2015.[253] Public buses run by BEST cover almost all parts of the metropolis, as well as parts of Navi Mumbai, Mira-Bhayandar and Thane.[254] The BEST operates a total of 4,608 buses[255] with CCTV cameras installed, ferrying 4.5 million passengers daily[241] over 390 routes.
  • 14. WATER Water transport in Mumbai consists of ferries, hovercraft and catamarans. Services are provided by both government agencies as well as private partners.[269] Hovercraft services plied briefly in the late 1990s between the Gateway of India and CBD Belapur in Navi Mumbai. They were subsequently scrapped due to lack of adequate infrastructure. AIRPORT The Chhatrapati Shivaji Maharaj International Airport (formerly Sahar International Airport) is the main aviation hub in the city and the second busiest airport in India in terms of passenger traffic.[281] It handled 36.6 million passengers and 694,300 tonnes of cargo during FY 2014– 2015.[282] An upgrade plan was initiated in 2006, targeted at increasing the capacity of the airport to handle up to 40 million passengers annually[283] and the new terminal T2 was opened in February 2014.[284] PORT Mumbai Port Trust (also known as the Bombay Port Trust) is a port which lies midway on the West coast of India, on the natural deep-water harbour of Mumbai (Bombay) in Maharashtra.The harbour spread over 400 square kilometres (150 sq mi) is protected by the mainland of Konkan to its east and north and by the island city of Mumbai to its west.[1] The harbour opens to the south to the Arabian Sea.
  • 15. The port is administered by the Mumbai Port Trust (MbPT, formerly the Bombay Port Trust (BPT)), an autonomous corporation wholly owned by the Government of India.[5] The port is primarily used for bulk cargo, while most container traffic is directed to Nhava Sheva port across the harbour. RESEDENTIAL AREAS BLANK MAM MARKET(Crawford Market) Crawford Market (officially Mahatma Jyotiba Phule Mandai) is one of South Mumbai’s most famous markets. The building was completed in 1869, and donated to the city by Cowasji Jehangir. Originally named after Arthur Crawford, the first Municipal Commissioner of the city, the market was later renamed to honour Maharashtrian social reformer Mahatma Jotirao Phule. The market is situated opposite the Mumbai Police headquarters, just north of Chhatrapati Shivaji Terminus railway station and west of the J.J. flyover at a busy intersection. It was the main wholesale market for fruits in Mumbai until March 1996, when the wholesale traders were relocated to Navi Mumbai. In 1882, the building was the first in India to be lit up by electricity.
  • 16.
  • 17. SHOPPING MALL (R CITY MALL) R City Mall is a shopping mall located in Ghatkopar West, Mumbai.[1] The mall spreads across 1.2 million square feet with the capacity to house over 350 stores.[2] The mall has over 194 shopping stores, over 66 food outlets, 10 entertainment areas, 3 ATM facilities, 13 service areas, and a Movie Theatre (INOX Leisure Limited). The mall was opened in two phases, the total size of the first phase of the development is 7.5 lakh square feet.[3] It is a project developed by The Runwal Group. MOVIE THREATERS This is a list of movie theatres in the city of Mumbai, India. Mumbai has long been associated with films, with the first film being displayed here in 1896 by the Lumière Brothers. It thereafter became the centre of India’s Hindi and Marathi language film industries, with the former often dubbed as Bollywood. The first cinema opened in 1913. Mumbai has many cinemas catering to a large and polyglot population. Cinemas often serve as major landmarks in the city and define the neighbourhood. Most of the cinemas in the city are one-screen halls, but in recent times these have been giving way to large multiplexes. Recently some cinemas, (often interchangeably called “theatres”) have been forced to shut shop due to the high entertainment tax (which stands at 55%), that results in huge losses. Since 2000, 50 cinemas have shut down in the city. IMAX Mumbai is known for its entertainment industry so there are a lot of cinemas. Such One Example is Maratha Mandir which is known for playing Dilwale Dulhania Le Jayenge for almost 20 years being a single screen cinema. There are also 3 IMAX venues, namely BIG Cinemas, PVR Cinemas, and Cinépolis IMAX in Thane.
  • 18. PARKS Sanjay Gandhi National Park is a 87 km2 (34 sq mi) protected area in Mumbai, Maharashtra State in India. It was established in 1996 with headquarters at Borivali.[1] The rich flora and fauna of Sanjay Gandhi National Park attracts more than 2 million visitors every year. Tourists also enjoy visiting the 2400-year-old Kanheri caves sculpted out of the rocky cliffs which lies within the park. HOSPITALS Bombay Hospital a.k.a. BHMRC (Bombay Hospital And Medical Research Centre – Mumbai) [1] is a private hospital in Mumbai, India. It was founded in 1950 by R. D. Birla.[2] It has 830 beds, 110 of which are in the critical care and recovery area. It has 22 operating theatres, 3,200 full-time employees, 240 eminent consultants and 200 resident doctors. In the R D Birla International Cardiac Centre associated with Bombay Hospital, there are 4 dedicated operation theatres, 2 cath labs where 1,800 surgeries and 4,000 angiographies/angioplasties are conducted each year. The department of neurosurgery and neurology also has 4 dedicated operation theatres.
  • 19. MUMBAI LOCAL AREAS Agripada Air india staff colony Airoli Airoli sector 4 Airoli sector 8 Ambarnath Ambarnath east Ambernath west Ambewadi Amboli Andheri Antop hill Apollo bunder August kranti maidan Azad nagar Badlapur Ballard estate Bandra Bandra east Bandra west Belapur Bhandup Bhandup east Bhandup west
  • 20. Bharat nagar Bhayandar Bhayandar east Bhayandar west Bhayander Bhiwandi Bhoiwada Boisar Boisar west Borivali Breach candy Byculla Byculla east Byculla west Govandi Govandi east Govandi west Cbd belapur sector 11 Chandivali Chembur Chembur east Chembur west Chinchpokli Chinchpokli east Chinchpokli west Chira bazaar Chowpatti Churchgate Cuffe parade Cumbala hill Dadar
  • 21. Dadar east Dadar t t Borivali East Dadar west Dahisar east Dahisar west Dana bunder Danda Deonar Deonar east Dharavi Dhobhi talao Dhobi talao Dombivali Dombivali east Dombivali west Fort Gamdevi Ghansoli Ghatkopar Ghatkopar east Ghatkopar west Girgaon Girgaon chowpatty Goregaon east Goregoan Government colony Gowalia tank Grant road Grant road east
  • 22. Grant road west Green park extension Irla J b nagar Jacob circle Jogeshwari Jogeshwari east Jogeshwari west Juhu Juhu scheme Kala ghoda Kalamboli Kalbadevi Kalwa Kalwa west Kalyan Kalyan east Kalyan west Kamothe Kandivali Kandivali east Kandivali west Kanjur marg east Kanjur marg west Kanjurmarg Kanjurmarg east Kanjurmarg west Kemps corner Ketkipada Khar Khar danda Khar east
  • 23. Khar west Kharghar Kharghar sector 12 Kharghar sector 2 Kharghar sector 7 KhetwadI Khopoli Kidwai nagar Kopar khairane Kurla east Kurla west Lal baug Lohar chawl Lokhandwala Lower parel east Lower parel west Mahalaxmi Mahape Mahim Mahim east Mahim west Malabar hill Malad Malad west Marine lines Mazagaon Naigaon Navi mumbai Oshiwara Panvel Parel Prabhadevi
  • 24. Santacruz Seepz Tardeo Thakurdwar Vakola Vesava Vile parle Wadala Worli Who We Are We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials. Who We Work With We work with a varied range of customers across industries and disciplines including; FMCG, IT & Telecoms, Security & Industry, Manufacturing and Estate Agencies. We aim to take your audience on a journey. Whether it’s helping to find your next prospect or creating loyal fans for your brand, we aim to influence your target audience to ensure their next step is in the right direction towards your company.We offer a fantastic blend of marketing and technical expertise, which is why our team can gain a full understanding of your business and actually produce work that generates meaningful results.What makes a fresh and young marketing company? At Fulcrum, it’s our team. We’ve managed to gather a unique band of strategic marketers, brand promotions and creative designers, marketing specialists,fieldwork experts, online marketing team, and telemarketing professionals who work together to craft and carry out innovative marketing strategies for a wide variety of businesses in multiple industries nationwide. GET IN TOUCH WITH US, WE WOULD LOVE TO DISCUSS YOUR MARKETING NEEDS.
  • 25. Marketing Services  Field Marketing  Door To Door Marketing  Face To Face Marketing  B To B Marketing  Dealer Marketing  Retail Marketing – The New Retaility  Mobile App Marketing  Merchant Acquiring  Customer Acquisition  Sales  Field Sales  Direct selling  Door to Door Sales  Sales Staff  B2B Sales  Sales Promotion  Sales Coupons promotions  consumer sales promotions  Dedicated Marketing Team  Merchant & Seller Acquisition  Street Marketing  Shopping Centre Marketing  Door To Door Marketing  Direct Marketing  B To B Marketing  Direct Response Marketing  Street Team Marketing  Feet On Street Door To Door Marketing Face to Face Marketing Street Marketing Field Marketing Direct To Retailer Sales Strategic Field Marketing Marketing Strategy Trade Marketing Marketing Team Sales & merchandising Shopper & Retail Marketing Direct sales Sales promotion Brand Promotions Brand Strategy  Brand Strategy o Brand Promotions o Btl Agency  Brand Activation Services o Brand Promotions Services  Door to Door Promotions  Stall Operations  Retail Branding o Btl Activation Services o Street Teams o Demonstration Activities o Kiosk Activities o Mall Market Activities/ o Corporate Contact Programs o Free Sampling Activities  Product Sampling o Sampling Events o Food & Beverage Sampling o Sampling Team  Society Activation  Campus Marketing  App Launches Promotion  Festival Marketing  Door to Door Flyering  Human Banner  Shopper Marketing  Merchandising  In-store Promotion  Product Launches  Leaflet Distribution o Brand Promotion Activities ideas o Door to Door Flyering  Trade Show Activation Brand Activation BTL Activation In-Shop Activation Product launches Rural Area Activities Free Sampling Activities Demonstration Activities Events  PROMOTIONAL STAF o Recruitment Process o Event Promoter o BRAND AMBASSAD o Sampling Team o STREET TEAMS o PROMOTIONAL MO  EVENT STAFFING o EXPERIENTIAL MARKETING STAFF o EVENT MARKETIN o Event Promoter o EVENT HOSTS AND PRESENTERS o EVENT EMCEES AN o CONVENTION STAF o LEAD GENERATION o CORPORATE EVEN o TRADE SHOW STAF o AUTO SHOW STAFF o Shopping Centre Mar o Shopping Centre Mar o COSTUME CHARAC AND MASCOTS o PRODUCT SAMPLIN EVENTS o FOOD AND BEVERA SAMPLING o PRODUCT DEMONSTRATORS o GUERRILLA MARK o BRAND ACTIVATIO o POP-UP EVENTS o RETAIL AND IN-STO MARKETING o MOBILE MARKETIN TOURS o Data Collection Activi Retail Branding
  • 26. Trade sales promotions Promotions team Leaflet distribution Telemarketing