Pritesh gp part 2

DECLARATION
I, BHUT GAURAV, a student of M.B.A. SEMESTER – IVhereby declare that the project work
presented in this report is my own work and has been carried out under the supervision of Mr.
DEV PRAKAS ofsunshine group of instruction-Rajkot.
This work has not been previously submitted to any other university for any other examination.
DATE: SIGNATURE
PLACE: RAJKOT (GAURAV BHUT)
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SEMESTER-IV

PREFACE
Research project report is a separate subject in M.B.A semester IV. Project report is to be
prepared after training for one and half month on a particular firm after visiting and collecting
the necessary information.
Project report is an enjoyable experience for me. It is different from theoretical aspects. Through
this training, I came to know about the practical idea, the matters and its dealings. This report
helps me to build confidence in my life.
M.B.A. education brings its students in direct contact with the real corporate world through
industrial training. The M.B.A. program provides its students with an in-depth study of various
managerial activities that are performed in an organization.
I have undergone my research work at ANAGRAM STOCK BROKING LIMITED.The
ANAGRAM STOCK BROKING LIMITED has emerged as one of the major stock broking
houses in India having memberships on BSE, NSE and the two leading commodity exchanges in
the country.
I have selected this industry to enrich my knowledge about the practical aspects of E- broking
and to enhance knowledge regarding the concept.
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ACKNOWLEDGEMENT
Many people have contributed to the conception and implementation of this project report and I
am delighted to have this opportunity to extend my gratitude to them.
First of all, I would like to express my sincere thanks towards my college that has given me an
opportunity and special thanks to my guide Mr. KUMARGAURAV GHELA who have always
provided me guidelines whenever needed.
I extend my heartiest thanks to Mr. JATINBHAI JANI (Brach manager of ANAGRAM STOCK
BROKING LIMITED, Bhavnagar) who gave me an opportunity to work under him and help me
to complete my project in ANAGRAM STOCK BROKING LIMITED named “Future scenario
of E – broking”
I would like to acknowledge the advice and suggestions of all the staff members of ANAGRAM
STOCK BROKING LIMITED who have directly or indirectly helped me in completing the
research project.
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Date:-
Place:-
PRITESH G. MAHETA

EXECUTIVE SUMMARY
The Anagram stock broking limited has emerged as one of the major retail stock broking houses
in India having memberships on BSE, NSE and the two leading commodity exchanges in the
country i.e. NCDEX and MCX. Anagram stock broking limited is also registered as a depository
participant with CDSL. Anagram must be able to exceed their customers by delivering them
world-class services.
The objective of the study was to find out the future scenario of E-Broking. The need for this
study is to know the future potential of the customer and can make a strategy for the capture the
market.
The introductory part of the study is focused on theoretical framework of study
topic "Future scenario of E-Broking."
The second half of the study is based on the analysis of questionnaire. Here,
instrument used towards "The E-Broking" is questionna ire.
Samples were collected from different walks of the life which includes
professional, government people, business people, employees, housewives,
farme rs etc. The study ends with major findings and conclusion.
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CONTENTS
5
Sr.
no.
Particulars Page no.
1 Industry analysis 1
2 About the company 26
3 Research Methodology 34
4 Data interpretation & analysis 41
5 Findings & suggestions 56
6 Conclusion 59
7 Appendix 61
8 Bibliography 65

INDIAN CAPITAL MARKET: AN OVERVIEW
Indian Stock Markets are one of the oldest stock markets in Asia. Its history dates back to nearly
200 years ago. The East India Company was the dominant institution in those days and business
in its loan &securities used to be transacted towards the close of the eighteenth century. By
1830’s business on corporate stocks and shares in Bank and Cotton presses took place in
Bombay. Though the trading list was broader in 1839, there were only half a dozen brokers
recognized by banks and merchants during 1840 and 1850.
The 1850’s witnessed a rapid development of commercial enterprise and brokerage business
attracted many men into the field and by 1860 the number of brokers increased into 60. In 1860-
61, the American Civil War broke out and cotton supply from United States of Europe was
stopped; thus, the ’Share Mania’ in India begun. The number of brokers increased to about 200
to 250. However at the end of the American Civil War, in 1865, a disastrous slump began (for
example, Bank of Bombay Share which had touched Rs 2850 could only be sold at Rs. 87).At
the end of the American Civil War, the brokers who thrived out of Civil War in 1874, found a
place in a street where they would conveniently assemble and transact business.
In 1887, they formally established in Bombay, the "Native Share and Stock Brokers’
Association’. In 1895, the Stock Exchange acquired a premise in the same street and it was
inaugurated in 1899. Thus, the Stock Exchange at Bombay was consolidated.
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INDIAN STOCK EXCHANGES – HISTORICAL GROWTH
The Second World War broke out in 1939. It gave a sharp boom which was followed by a slump.
But, in 1943, the situation changed radically, when India was fully mobilized as a supply base.
On account of the restrictive controls on cotton, bullion, seeds and other commodities, those
dealing in them found in the stock market as the only outlet for their activities. They were
anxious to join the trade and their number was swelled by numerous others. Many new
associations were constituted for the purpose and stock Exchanges in all parts of the country
were floated.
The Uttar Pradesh Stock Exchange Limited (1940), Nagpur Stock Exchange Limited (1940) and
Hyderabad Stock Exchange Limited (1944) were incorporated.In Delhi, two stock exchanges -
Delhi Stock and Share Brokers’ Association Limited and the Delhi Stocks and Shares Exchange
Limited - were floated and later in June 1947, amalgamated into the Delhi Stock Exchange
Association Limited.
India boasts of the oldest stock exchange in Asia - the Bombay Stock Exchange is 125 years old.
There are 23 recognised exchanges spread across the country, but a process of consolidation is
now under way. Many of the regional stock exchanges have started aligning themselves with one
or both of the two largest exchanges (the Bombay Stock Exchange and the National Stock
Exchange) both of which have VSAT networks that give them a nation wide reach. The National
Stock Exchange is an unlisted for-profit company set up by some of the leading financial
institutions of India. The Securities and Exchange Board of India (SEBI), the apex regulator of
the capital market has regulations that mandate a minimum number of outside directors on the
governing board and provide greater autonomy to the exchange.
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In 1935, the stock market activity improved, especially in South India where there was a rapid
increase in the number of textile mills and many plantation companies were floated. In 1937, a
stock exchange was once again organized in Madras - Madras Stock Exchange Association
Private Limited (In 1957, the name was changed to Madras Stock Exchange Limited). Lahore
Stock Exchange was formed in 1934 and it had a brief life. It was merged with the Punjab Stock
Exchange Limited, which was incorporated in 1936.
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HISTORY OF ONLINE TRADING
Online stock trading is very old concept for big institutions that trade through private networks
owned by Reuter's "Instinet" and a system called "Posit" since 1969. But it becomes Internet
based for laymen only in late 1990s.
The idea of online stock trading was first time used by a company making Beer called "WIT
beer" to help its shareholders to trade its shares. That’s how "WIT Capital" was born which is
considered pioneer of this concept. It was made mainstream and household name by an offshoot
of Charles Schwab & Co called eSchwab which is used by millions of people in USA. Lot of
NRI'sknowto play in US stock market even when they come to India for holidays via website of
eSchwab.
There are other serious players like E*trade, DATEK online etc. All these companies ask you to
start account with US $5000 and you can buy and sell stock using these funds. They also issue
you a chequebookwhich you can use to make payments from this account or use their ATM card
to withdraw cash from your stock trading account.
Today every big name brokerage firm offers online stock trading as it reduces their costs. Earlier
they had army of brokers on phone with clients executing trade which is done by computers
accepting orders from clients directly. This firm now offers human access to high net worth
accounts and to rest at charge per trade.

E- BROKING - A SMALL BEGINNING:
Trading shares on BSE/NSE has always been your dream. When will you ever find the time?
And besides, the hassle of finding a broker is not easy. Realizing there is untapped market of
investors who want to be able to execute their own trades and when it suits them, brokers have
taken their trading rooms to the Internet known as online brokers. They allow you to buy and sell
shares via Internet.
There are 2 types of online trading service: discount brokers and full service online
broker.Discount online brokers allow you to trade via Internet at reduced rates. Some provide
quality research, others don’t. Full service online brokerage is linked to existing brokerages.
These brokers allow their clients to place online orders with the option of talking/ chatting to
brokers if advice is needed. Brokerage rates here are higher. 5Paisa.com, ICICIDirect.com,
IndiaBulls.com, Sharekhan.com, Geojit securities.com, HDFCsec.com, Tatatdw.com,
Kotakstreet.com are some of the online broking sites in India with internet trading in securities
and rapid consolidation between multiple stock exchanges. The international securities market
place is becoming a "global village" through the creation of a universal virtual equity market.
Compared to the Western countries, online trading is still in its infancy in India with trading
turnover at around Rs. 10 crores per day from online trading compared to a combined gross
turnover of around Rs. 9000-10,000 crores handled by the BSE and NSE together. Online trading
has a long way to go.
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INTERNET TRADING IN INDIA:
In the past, investors had no option but to contact their broker to get real time access to market
data. The Net brings data to the investor on line and net broking enables him to trade on a click.
Now information has become easily accessible to both retail as well as big investors.
The development of broking in India can be categorized in 3 phases:
1. Stock brokers offering on their sites features such as live portfolio manager, live quotes,
market research and news to attract more investors.
2. Brokers offering online broking and relationship management by providing and offering
analysis and information to investors during broking and non-broking hours based on
their profile and needs, i.e. customized services.
3. Brokers will offer value management or services such as initial public offerings on line,
asset allocation, portfolio management, financial planning and tax planning, insurance
services and enable the investors to take better and well-considered decisions.

OBJECTIVES OF INTERNET TRADING:
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 Increase transparency in the markets.
 Enhance market quality through improved liquidity by increasing quote continuity and
market depth.
 Reduce settlement risks due to open trades by elimination of mismatches.
 Provide management information system (MIS).
 Introduce flexibility in the system to handle growing volumes easily and to support
nationwide expansion of market activity.
 Besides, through Internet trading, three fundamental objectives of securities regulation
can be easily achieved. These are: Investor protection, creation of a fair and efficient
market and reduction of the systematic risks.

PROCEDURE FOR INTERNET TRADING:
 Step-1: Those investors interested in doing the trading over Internet system, that is,
NEAT-ISX, should approach the brokers and register with the Stock Broker.
 Step-2: After registration, the broker will provide them a login name, password and a
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personal identification number (PIN).
 Step-3: Actual placement of an order. An order can be placed by using the place order
window as under:
o First by entering the symbol and series of stock and other parameters such as
quantity and price of the scrip on the place order window.
o Second, fill in the symbol, series and the default quantity.
 Step-4: It is the process of review. Thus, the investor has to review the order placed by
clicking the review option. He may also re-set to clear the values.
 Step-5: After the review has been satisfactory; the order has to be sent by clicking on the
send option.
 Step-6: The investor will receive an ``Order Confirmation'' message along with the order
number and the value of the order.
 Step-7: In case the order is rejected by the Broker or the Stock Exchange for certain
reasons such as invalid price limit, an appropriate message will appear at the bottom of
the screen. At present, a time lag of about ten seconds is there in executing the trade.
 Step-8: It is regarding charging payment for which there are different modes. Some
brokers will take some advance payment from the investors and will fix their trading
limits. When the trade is executed, the broker will ask the investor for transfer of funds
by the investor to his account.

FACTORS TO KEEP IN MIND WHILE SELECTING E - BROKERS:
Brokerage cost:
It is important to weigh up the subscription and trading costs charged by an online broker against
benefits offered by the site. All online brokers display their charges on their sites. Some make
sure you find the charges easily while with others you will have to search a bit.
Safety:
Please make sure that site has 128-bit encryption to ensure safety of transaction online.
ICICIDirect.com, 5paisa.com are few sites with 128-bit encryption. You normally get a secured
Login id and password. It is always advisable to frequently change your trading password.
Ideally online trading site should be fully integrated. The greater the backward integration, the
better it is for the customer. Ideally broking account, demat account and bank account should be
linked electronically.
Rate refresh:
Rate refresh has to be real-time with no time lag. The speed and reliability comes with huge
investment in technology. It is always advisable to check rates of online broking sites with BSE/
NSE terminal rates.
Speed of execution:
System has to be fast and reliable that executes your trades quickly. The last thing you need is a
site that is heavily congested with the users who are downloading heavy jpeg graphs or pulling
the latest story why market is moving. The site should be one click wonder where squaring off
all your positions or canceling all your pending orders takes one click and a confirmation of
action.
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Trading limit:
For trading, all sites provide 4 times buy and sell limit against margin money put in by customer.
For delivery of shares, buying limit is equal to margin money put in by customer. Couple of sites
also provides margin funding for buying of shares.
Free trial period:
Site should allow users free trial period to familiarize yourself with system before you decide to
become trading member of the site.
Intraday chart/ historical chart:
The site should provide intraday chart tick-by-tick time and price data / historical chart for
technical analysis by investors of particular scrip.
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SUCCESS FACTORS FOR E-BROKING:
There are three key success factors for e-broking,
(I) Scalability and robustness of the trading system:
The fundamental difference between the Internet as a transaction medium and the conventional
closed user group network is that the Net is a universal platform providing concurrent access to
infinite users at any given point of time. Consequently, it becomes imperative for any Net-based
application to have a proven capability for scalability and robustness which ensures the ability to
handle and process requests from multiple users at any given point of time.
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(ii) Bandwidth optimization:
In the Indian context where availability of a sufficient bandwidth is limited, the application
software should demonstrate intelligence in optimizing the available bandwidth by deploying
advanced technologies such as streaming.
(iii) Integration with third party systems:
On the Net, with information feeds available from multiple points, it is prudent to deploy
applications that are built on open architecture methodology for interfacing with third party
systems in the new Net age.

CHALLENGES IN INTERNET TRADING:
For Internet trading to succeed, it is imperative to have both, a robust business model as well as a
comprehensive technology strategy. Some of the challenges are discussed: Transaction
fulfillment--In the Net-based economy, it is both prudent and essential for a broker/intermediary
to offer total solution to the clients at a single point. Total solutions would essentially mean
offering interfaces with banks, depositories, information feeds, etc. for efficiency in trade
completion and reducing duplication of client information. The service providers will have to go
beyond the stage of mere order execution and emerge as "informed Aries" rather than
"intermediaries". This will not only ensure lower trading costs in terms of offering cross services
but will also help in maximizing ROIs.
FUTURE OF INTERNET TRADING:
International marketplaces are already witnessing re-alignments and changes with the emergence
of electronic communication networks (ECNs) such as INSTINET and ISLAND which are
already contributing substantial business volumes to mainline exchanges such as NASDAQ and
the NYSE. Concurrently, exchanges worldwide are looking at striking strategic alliances such as
the Global Equity Market (GEM). With internet trading in securities and rapid consolidation
between multiple stock exchanges, the international securities marketplace is fast becoming a
"global village" through the creation of a universal virtual equity market. Therefore, the
challenge for the technology providers is to develop and deploy advanced e-trading tools and
applications using electronic straight through processing technologies.
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PLAYERS OF THE INDUSTRY:
ANAGRAM STOCK BROKING LIMITED:
The Anagramhas emerged as one of the major retail stock broking houses in India having
memberships on BSE, NSE and the two leading commodity exchanges in the country i.e.
NCDEX and MCX. Anagram stock broking Ltd is also registered as a depository participant
with CDSL.
ICICI Web Trade Ltd. (ICICIdirect.com):
ICICIdirect.com was the first entrant into e-broking.ICICdirect.com provides the 3-in-1 to the
users which ties in their saving bank account and their Demat account to their brokerage account
electronically. This integration ensures that money is transferred to/from their bank account and
the shares are transferred from/to their Demat account automatically without writing any cheques
or transfer instructions while carrying out their trades in shares.
INDIABULLS:
Indiabulls is India's leading retail financial services company with 77 locations spread across 64
cities. Its size and strong balance sheet allows providing varied products and services at very
attractive prices. Indiabulls is lead by a highly regarded management team that has invested
crores of rupees into a world class Infrastructure that provides real-time service & 24/7 access to
all information and products. TheIndiabulls Professional Network offers real-time prices,
detailed data and news, intelligent analytics, and electronic trading capabilities at your finger-tips.
This powerful technology is complemented by knowledgeable and customer focused
Relationship Managers.

S SKantilalIshwarlal Securities Pvt. Ltd. (sharekhan.com):
Share khan, India’s leading stock broker is the retail arm of SSKIand offers you depository
services and trade execution facilities for equities, derivatives and commodities backed with
investment advice tempered by decades of broking experience. A research and analysis team is
constantly working to track performance and trends. That’s why Share khan has the trading
products which are having one of the highest success rates in the industry. Share khan is having
240 share shops in 110 cities; the largest chain of retail share shops in India is of Share khan. In
future, Share khan is planning to enter in Mutual funds, Insurance sector and banking sector to
expand beyond the market currently covered by it and it has started MF (Mutual Funds) on
priority basis but wants to grow in it.
5Paisa.com:
5paisa is the trade name of India Infoline Securities Private Limited. 5paisa is a wholly owned
subsidiary of India Info line Ltd, India’s leading and most popular finance and investment portal.
5paisa has emerged as one of the leading players in e-broking space in India. The company’s
brokerage is one of the lowest in the industry. It also provides the research on commodities.
Investors can benefit from its analysis and advice available at the click of the mouse. For those
who prefer to trade the traditional way, India Infoline investor points are available across the
country.India Infoline was founded by a group of professionals in 1995. Its institutional investors
include Intel Capital, one of the leading technology companies in the world promoted by the U K
government, ICICI, TDA and Reeshanar. The company offers a slew of products such as stock
and derivatives broking, commodities broking and mutual funds.
Advani Share Brokers:
Advani Share Brokers, the reputed Bombay based investment house, operates from India's
financial hub, Dalal Street, since sixty years. It deals in equities, debt and derivatives on the
Bombay Stock Exchange and the National Stock Exchange of India.
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AGROY:
AGROY Group of Companies is a well-established name in the field of capital markets and
financial services. AGROY Finance & Investment Ltd. (AFIL) is the group's flagship company
engaged in capital markets as a premier financial and stock broking house. The company was
formed in July 1992. Since then it has enjoyed patronage of a large number of valued customers
and business partners.
HDFC Securities Ltd (HDFCsec):
HDFCsec is a brand brought by HDFC Securities Ltd which has been promoted by the HDFC
Bank & HDFC with the objective of providing the diverse customer base of the HDFC Group
and gives investors a capability to transact in the Stock Exchanges & other financial market
transactions. The services comprise online buying and selling of equity shares on the National
Stock Exchange (NSE). Buying and selling of select corporate debt and government securities on
the NSE would be introduced in a subsequent phase. In a few months, they will also start
offering the following online trading services on the BSE and NSE:
1. Buying and selling of shares on the BSE
2. Arbitrage between NSE & BSE
3. Trading in Derivatives on the NSE
4. Margin trading products.
Dalmia Securities:
Dalmia Securities (P) Ltd. is one of the market leaders in the Indian securities market. Its
reputation is best reflected in the quality of customer base, individuals who demand, and get, the
highest standard in asset handling. Dalmia is a powerful builder of the market generating
professional resources, setting standards of prudence, efficiency and of friendliness to investors.
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MotilalOswal Securities Ltd. (MOSt):
One of the top-3 stock-broking houses in India, with a dominant position in both institutional and
retail broking, MOSt is amongst the best-capitalized firms in the broking industry in terms of net
worth.MOSt was founded in 1987 as a small sub-broking unitwith just two people running the
show. Focus on customer-first-attitude, ethical and transparent business practices, respect for
professionalism, research-based value investing and implementation of cutting-edge technology
have enabled it to blossom into a thousand-member team. The institutional business unit has
relationships with several leading foreign institutional investors (FIIs) in the US, UK, Hong
Kong and Singapore. In a recent media report,MOSt was rated as one of the top-10 brokers in
terms of business transacted for FIIs.
Kotak Securities Limited (kotakstreet.com):
Kotak Securities Ltd., a strategic joint venture between Kotak Mahindra Bank and Goldman
Sachs (holding 25% - one of the world’s leading investment bank and brokerage firm) is India’s
leading stock broking house with a market share of 5 - 6 %. Kotak Securities Ltd. has been the
largest firm in IPO distribution. It was ranked number One in 2003-04 as Book Running Lead
Managers in public equity offerings by PRIME Database. The company has a full-fledged
research division involved in macro economic studies, sectored research and company specific
equity research combined with a strong and well-networked sales force which helps to deliver
current and up to date market information and news.Kotak Securities Ltd is also a depository
participant with National Securities Depository Limited (NSDL) and Central Depository
Services Limited (CDSL) providing dual benefit services wherein the investors can use the
brokerage services of the company for executing the transactions and the depository services for
settling them.The company has 42 branches servicing around 1,00,000 customers.
Kotakstreet.com, the online division of Kotak Securities Limited offers Internet Broking services
and also online IPO and Mutual Fund Investments.
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IL&LS Invest smart:
IL&FS Invest smart Limited (IIL) is a premier financial service organization providing
individuals and corporate with customized financial management solutions. The company works
towards understanding financial goals and helping attain them.
IDBI Capital Market Services Ltd:
IDBI Capital is a leading Indian securities firm offering a complete suite of products and services
to individual, institutional and corporate clients.IDBI Capital Market Services Ltd. (a wholly
owned subsidiary of Industrial Development Bank of India), is a leading Indian securities firm,
offering a complete suite of products and services to individual, institutional and corporate
clients. They provide services like fixed income trading, equities brokerage, debt and equity
derivatives, research, private placements, depository services, portfolio management and
distribution of financial products. Over the last five years, the company is emerged as a leading
player in each of these businesses.
EMKAY:
Emkay is a Financial Services Company promoted and run by professionals. Core area of
operations is stock-broking and wealth management. Emkay has well demonstrated research
advice and execution capabilities in equities
Refco - Sify Securities India Pvt. Ltd:
Refco-Sify Securities India Pvt. Ltd., headquartered in Mumbai, is a joint venture between
theRefco Group Holding Ltd., USA and Satyam Infoway Limited (NASDAQ: SIFY) to offer
online and offline equity and derivatives tradingfor retail customers as well as execution and
clearing services for financial institutions. Refco also provides clients with prime brokerage
services, fixed income, equities, foreign exchange, OTC derivatives and asset
management.Refco is a leader in providing clients with the latest technological advances in
products and services. Its proprietary systems and global infrastructure provide the flexibility to
meet all client requirements.
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Indianstockmarket.net:
Indianstockmarket.net is an effort to educate Indian investor by providing useful stock news,
stock market websites, informative articles, resources to various investment guides.
Indira Securities:
After starting operations in 1995, the firm has grown from a modest stock broking firm to the
current status with substantial business base. The Firm provides services of share broking in
National Stock Exchange of India Ltd. Its partners concern is the members of Bombay Stock
Exchange and regional stock exchange.
Indus Invest:
INDUS PORTFOLIO (P) Ltd. is one of the well established professional stock broking
companies in north India. Indus symbolizes dynamism of our economy, synthesis of civilization
and stability of our nationhood.
Invest Mentor:
Invest Mentor Securities Ltd (ISL) is a leading stock broker of Gujarat, India. ISL has a seat on
India's largest stock exchange-National Stock Exchange of India ltd (NSE) and is also a very
active depository participant with India's largest depository - National Securities Depository Ltd
(NSDL).
Investment Research & Information Services Ltd. (IRIS):
Myiris.com provides online trading service of Indian stocks and mutual funds. It also provides
financial news, car loans, housing loans and credit cards.
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Jaypee Capital Services:
Jaypee Capital Services Ltd. is a registered self-clearing member with National Stock Exchange
and SEBI. It has the expertise and the experience to capitalize on daily stock movements and
employ over 20 specialist traders certified by the NSE.
Khandwala Securities Limited:
Member of the National Stock Exchange on both the capital market and the debt market
segment, the Khandwala group has had over six and a half decades of experience in the financial
services industry. KSL specializes in servicing the specific needs of institutional, corporate and
high net worth individuals.
KRChoksey:
KisanRatilalChoksey Shares & Securities is a full service broking house offering complete
financial solutions suiting customer needs. The company serves an eclectic clientele comprising
high net worth individuals, corporate, NRI's, mutual funds, insurance companies, banks as well
as other financial institutions.
MangalKeshav:
MangalKeshav Securities Ltd has been a leading brokerage and advisory house with a
membership of NSE (Cash, F&O and Debt), BSE (Cash, F&O and Debt) OTCEI, NSDL and
CDSL. MKSL has been offering services since 1939 to mutual funds, financial institution, high
net worth individuals and retail Investors across the country offering a range of sophisticated
advisory, financial trading and investment services.
Orient Capital Market:
OCM was started in the 1995 by 3 stalwarts of the industry with the sole aim to reduce the cost
and improve the efficiency of the Broking system.
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Pratibhuti:
Pratibhuti is one of the prominent Indian stocks broking companies, head office quartered in
Mumbai effecting business on India's major bourses. It is the first stockbroker to obtain all
regulatory approvals in commencing its overseas on-line trading terminals via its own
representative office.
RBK Share Brokers:
RBK Share Broking Ltd is the member of Mumbai Stock Exchange, the premier stock exchange
of India. Its group company,Truevalue Securities & Finance Pvt. Ltd is the member of National
Stock Exchange Ltd.
Sivan Securities:
Sivan Securities Private Limited (Sivan) is one of the leading Indian investment banker & stock
broker with a strategic focus on South India. Headquartered in Bangalore, Sivan also operates
from offices in Madras (Chennai), Hyderabad & Mangalore.
Toss Financial Services Pvt. Ltd
Toss Financial Services Pvt. Ltd, a corporate member of The National Stock Exchange of India
Ltd (NSE) on the equity segment is one of the established Stock broking and Investment
Management Firms in India which strive for absolute professionalism and high degree ethical
standards when it comes to the question of client’s interest.
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INDUSTRY ANALYSIS USING PORTER’S 5 FORCES MODEL:
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SUPPLIERS
Web maintainers
NSDL
CDSL
NSE
BSE
MCX
NCDEX
SUBSTITUTES
Mutual Funds
Insurance
Bank FD
BUYERS
Small Investors
Business Partners
MF Companies
HUFs
Institutional Investors
POTENTIAL ENTRANTS
Invest mart
Various Banks
Geojit
Cipher
Refco Group Ltd.
IDBI Capital Mkt. Services
COMPETITORS
Share Khan
ICICI Web Trade Ltd
5paisa.com
Kotak Securities Ltd
India Bulls
MotilalOswal Securities
HDFC Securities Ltd

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1. SUPPLIERS:
 NSDL & CSDL are the regulatory bodies for depository participants like SSKI,
SHCIL, and ICICIdirect.com etc. Also these regulatory bodies have got an upper
hand as the bargaining power of stock broking houses like Anagram etc. would be
less.
 NSE & BSE are playgrounds where investors trade through stock broking houses
for which they have to take permission from NSE/BSE.
 NSE & BSE are under the purview of SEBI that’s why stock broking houses like
Anagram have low bargaining power. But here there is one advantage that
NSE/BSE have i.e. they cannot go for forward integration.
 MCX & NCDEX are stock exchanges which trade in commodities and
derivatives. Here again stock broking houses have to follow rules and regulations
of the same.
 Web maintainers are companies which maintain web sites & technical aspects of
the same. Here stock broking houses like Anagram can have more bargaining
power due to stiff competition among web maintaining companies.
 Web maintainers are companies who make and maintain soft wares for stock
broking houses. If say for example stock broking houses switches over to other
web maintainers then that company cannot understand the mechanisms of
software. So it is quite high switching cost.

29
2. BUYERS:
 There are various types of investors who trade through stock broking houses like
Anagram which includes investors like small investors, medium net worth
investors, business partners, institutional investors and mutual fund companies.
 Here the bargaining power of stock broking houses depends on how big the
investor is.
 So here we can say that bargaining power of stock broking houses is high in case
of small investors & HUFs.
 While it is less in case of mutual fund companies and institutional investors.
 There is competitive buzz in stock broking industry; competitors are offering low
brokerage and best services with added feature. So switching cost is pretty much
less. So the buyer can easily switch over to competitors product.
3. COMPETITORS:
 The company is facing the competition from local as well as national level players.
The local players provide facility for off-line trading while the national players like
ICICIdirect.com, Share Khan and Kotakstreet.com, HDFC Security provides
online trading services.
 There are also other big names like Indiabulls, MotilalOswal, 5paisa and Marwadi
encircles the company from both the sides by providing online and off-line trading
with competitive services.

30
4. POTENTIAL ENTRANTS:
 New entrant that may take away the share of current players.
 Nationalized banks are also thinking to enter in this field by tying up with broking
houses. E.g. Bank Of Baroda.
5. SUBSTITUTES:
 Here substitutes are such instruments that can be used instead of investing in
shares.
 The instruments like Bank FD, insurance, mutual funds are the substitutes.
 If the use of these instrumentswill increase, this may be disadvantage for the stock
broking houses.
 The companies and banks that are having these instruments can plunge into this
industry.
 Banks are planning to jump while others may come.

32
BRIEF PROFILE:
Name of Company : ANAGRAM STOCK-BROKING LIMITED
Address of Office : 240, MadhavDarshan Complex,
Waghawadi Road, Kalanala,
Bhavnagar – 364001.
Address of registered Office : Anagram house, H.L. Commerce Collage-
Stadium Road, Near Commerce Six Circle,
Navrangpura, Ahmedabad – 380009.
Year of Establishment : 1993.
Owner of Company : Lalbhai Group.
Board of directors : Ajay Saraogi.
V. K. Sharma
Mayank Shah
Fax : (0278) 3001253
Telephone No : (0278) 2522625, 2525802, 2525803.
Website : www.anagram.co.in

Anagram stock-broking limited is a part of the illustrious 2000 croreLalbhai group. Anagram is a
member of NSE, BSE, MCX, NCDEX, ASE, and a depository participant with NSDL. It is,
today, one of India’s largest leading stock-broking houses. It offers a wide range of services for
the discerning equity investor, in addition to online account access & real time trading.
Anagram stock-broking limited has 90000+ satisfied customers across India& has over 140
branches across India. Anagram is a member of NSE (registration number INB-230597630).
Even since its foundation in 1993, Anagram securities have always focused on needs of retail
client. Last year, billings crossed 17000 crores with around 5000 people making their trades
through Anagram.
MARKET OF ANAGRAM
33

The investment philosophy of ANAGRAM STOCK-BROKING LIMITED focuses primarily on
recommending purchases in financially sound companies at reasonable market prices. Anagram
recognizes that every individual is unique in terms of his investment time horizon, investment
objectives, personal financial situations, level of interest & inclination in the investment decision
making process & risk-taking ability.
A team of highly skilled analysts & experienced investment professionals will be constantly
monitoring a population of potential investment in companies so as to buy & sell on the basis of
analytically derived risk / return ratios. The population of companies has been selected based on
many quantitative & qualitative benchmarks.
Anagram introduces a set of premium services which are as follows.
34
 Chinta’s Call.
 Anagram Mutual Fund digests.
 Evening review.
 Weekend wrap.
 Investment calls.
 Money pore times.
 Event reports.
 Latest results.
 Sector reports.

35
AREA OF EXPERTISE:
Anagram offers real time trading opportunities on the BSE as well as the NSE. It also offers
depository and online services to clients for account accessing and information through its online
portal catering to the needs of mobile trader as well as the net savvy investor. Anagram offers
state-of –the–art online trading through its website. Regular updates during trading hours, and
access to information, analysis and research, and a range of monitoring tools is available. The
company has steadily building up a comprehensive portfolio of products and services apart from
conventional broking. High speed anywhere trading through the net, online depository services,
commodities trading and retail debt products are increasingly areas of special emphasis for the
company.
RESEARCH:
Anagram is a research driven organization. Daily call is its morning newsletter that takes a
trading call on the market and gives a ringside view of the overnight national and international
events. Customers get real time feeds on news, comments and recommendations through instant
messaging that are of utmost essence to the serious trader. The weekly watch delivered to all the
clients every saturday evening is the most comprehensive reports of its kind. The report
summons developments over the past week, major economic talking points, summary on
derivatives markets, technical outlook and trading ideas for the forthcoming week and
fundamental investments with an exhaustive research report for a medium to long term horizon.
On the commodities side, it releases daily and weekly reports providing outlook on international
agri-commodities.

36
INSURANCE:
Life insurance products are absolutely necessary like providing shelter for your family or
education to your children. Life insurance is the only financial instruments which take care of the
standard of living and financial stability to the family in case of eventuality of disability or death.
The main qualities of insurance are safety, protection and return. Life insurance is the only
product which covers you during all cycles of your life and beyond. It is important to plan while
you are earning, to safeguard yourself and your family against all unexpected odds. The
company give services available at zero cost through pan India network branches.
MUTUALFUNDS:
Anagram provides a host of services for customers investing in mutual funds. It offers wide
range of services like, rankings of different mutual fund schemes, list of new schemes issued in
the market, interviews with fund managers, Insta-Nav - a quick search based application that
enables customers to get the related information about the desired scheme, Primer – a brief
description about mutual funds, RBI procedural guidelines and a Risk Profiler – which helps the
customers in ascertaining one’s own profile, thus minimizing risk.
ADVISORY SERVICES:
Apart from broking business, Anagram is also engaged in offering advisory services of
investments into mutual funds, primary market, life insurance and other small saving products.
The distribution services add up to their broking business and are serviced by experts at each
location. The business is supported by an efficient research and back office team. Anagram’s set
of diligent advisors helps its customers plan and get more out of one’s money.

The schemes include, fixed income, bank fixed deposits, and company fixed deposits, small
savings schemes, tax saving schemes and NRI deposits. Anagram also provides tax planning
services – where a list of tax saving schemes and a forum for Q&A where the queries are
answered by the tax advisors; and an NRI advisory body, where it provides information for NRIs
in helping them makes judicious investment decisions.
37
LOAN ADVISORY:
Anagram also provides advisory services on the loan schemes of certain banks to its customers.
The schemes include, home loans, adhoc loans, professional loans, educational loans, consumer
loans and auto loans. Its advisory services are classified into four categories namely; Primers –
giving an overview about all schemes that are available, Calculators – where it helps the
customers with quick calculators, Jargon Buster – a translator and Digital Advisors – which help
in making decisions easy. It has entered into partnership with many leading banks in providing
this facility.
PERFORMANCE:
The Company registered strong growth during the first 10 months of 2009. The company added
26,460 domestic customer accounts in 2009 as compared to 25,295 in 2008. Number of
terminals, sub brokers and employees almost doubled during this period.

38
GROWTH AREAS:
Anagram has diversified its business to other areas such as portfolio management services and is
looking forward at opening overseas branches. It plans to introduce company fixed deposits and
merchant banking to its current offerings. It is also aiming at increasing their institutional client
base, acquiring new business/brokerage firms and also entering into joint venture operations in
the near future. The firm has its roots in Western India especially Gujarat where it is the biggest
player. But it has expanded considerably.

40
INTRODUCTION:
This research has been conducted to find out the future scenario of E-Broking.
In the past, investors had no option but to contact their broker to get real time access to market
data. The Net brings data to the investor on line and net broking enables him to trade on a click.
Now information has become easily accessible to both retail as well as big investors.
RESEARCH OBJECTIVES:
There must an objective behind any research. Without objective there is no meaning of research.
The purpose of research is to discover answers to questions through the application of scientific
procedures. The main aim of research is to find out the truth which is hidden and which has not
been discovered yet. As each research has some or the other objectives, the following are the
objectives of this research:
 The main objective of this research is to find the future scenario of E-Broking.
 It will also measure the awareness of online trading in the market of the city.
 It aims at finding the consumers awareness of E-broking and interest in online trading.
 To know the future potential customer for broking industry.

41
RESEARCH DESIGN:
For any researcher, the research design is the most important criteria to decide before the actual
research process starts.
There are many methods for conducting the research some of them are as under:
a) Descriptive vs. Analytical
b) Applied vs. Fundamental
c) Quantitative vs. Qualitative
d) Conceptual vs. Empirical
e) Field setting or laboratory testing research
The design of a research is a plan or a model that helps researcher to conduct a formal
investigation and survey. It is an application of methods and procedures for acquiring the
information needs for getting a desire out come. It decides the sources of data and methods for
gathering data. A good design insures that the information obtained is relevant to the research
question and that it was collected by objectives. Since, research design is simply the frame work
or plan for a study. It is a blue print that of a house devised by an architect. My approach to
research is descriptive and quite specific.
Out of these all research methods the research method, which was most suitable to my research,
was descriptive research because it provides me all the opportunities to cover the all the aspects
that I require to conduct the research and get an appropriate out come.
Descriptive research:Descriptive research includes surveys and fact – finding enquires of
different kinds. The major purpose of descriptive research is description of the state of affairs as
it exits at present. In social science and business research we often use the term Ex post facto
research for descriptive research studies. The main characteristic of this method is that the
researcher has no control over the variables; he can only report what has happened or what is
happening.

42
HYPOTHESIS:
Hypothesis is usually considered as the principal instrument in the research. Ordinarily when one
talks about hypothesis, one simply means a mere assumption or some supposition to be proved or
disproved. But for a researcher, hypothesis is a formal question that he intends to resolve. Thus
“a hypothesis may be defined as a proposition or a set of propositions set forth as an explanation
for the occurrence of some specified group of phenomena either asserted merely as a provisional
conjuncture to guide some investigation or accepted as highly probable in the light of established
facts.”
Types of Hypothesis:
Null Hypothesis and Alternate Hypothesis:
Alternate hypothesis is usually the one which one wishes to prove and the null hypothesis is the
one which one wishes to disprove. Thus a null hypothesis represents the hypothesis we are trying
to reject and alternate hypothesis is all other possibilities.
Hypothesis of the Study:
H0: “There is a very high scope of E-broking in future.
H1: “There is very less scope of E-broking in future.

43
SCOPE OF THE STUDY:
For any researcher it is always a good to check the visibility of the research that he or she is
going to conduct because that will add some purpose and intensity in the mind of a researcher for
doing a research more seriously and sincerely which will at last will effect the out comes of the
research.
 The company could get to know about its stand among the other players in the market of
the city.
 The company could get to know the priorities for investing their cash and kind.
 Company will know about the mindset of the potential investor.
 Along with this, also familiar with the awareness prevailing among the investor regarding
e-broking and its future scope.
DATA COLLECTION:
The task of data collection begins after a research problem has been defined and research
design/plan chalked out. While designing about the method of data collection to be used for the
study, the researcher should keep in mind two types of data.
1) Primary Data:
The data, which are collected for the first time, directly from the respondents to the base of
knowledge & belief of the research, are called primary data. The normal procedure is to
interview some people individually or in a group to get a sense of how people feel about the
topic. So far as this research is concerned, primary data is the main source of information. The
data collected is through questionnaire & information provided by the respondent.
2) Secondary Data:
When data are collected & compiled in a published nature, it is called secondary data. So far as
this research is concerned; Internet & many magazines and the brochures have been referred to.

44
SAMPLING PROCESS:
It is true that it is very difficult to do the research with the whole universe. As we know that it is
not feasible to go for population survey because of the numerous customers and their scattered
location. So for this purpose sample size has to be determined well in advance and selection of
sample also must be scientific so that it represents the whole universe.
So far as this research is concerned, the sample size is of 100 respondents of Bhavnagar city.
MODE OF DATA COLLECTION:
Personal visit & filling up of the questionnaire, with little bit of observation.
Sample Universe Bhavnagar city & near areas
Sampling Technique Stratified Random Sampling
Sample size 100 respondents
Research Instrument A structured formatted questionnaire
Taking into consideration that the research instrument selected by me was the questionnaire
because it gives more flexibility in terms of collection of the data and one has a chance to meet
the responder personally and have an idea of getting an important unknown data that can be
collected through their behavior.

45
LIMITATIONS OF THE STUDY:
The limitations of this study are as follows:
Personal Bias:
Some respondents may have had personal bias due to which they may not have given the correct
information and due to which the right conclusion may not be have been derived at.
Area:
The area was limited only to Bhavnagar city. The result may have varied, if it was conducted
somewhere else.
Sample Size:
The Sample size taken is only 100 which may not result in very accurate results.
Human Constraints:
The human constraints were also important limitation because the type of random sample that
has been taken for conducting the research.
Time Limit:
The time limit taken for conducting the research was very less it could also be one of the
limitations of the study.

DATA INTERPRETATION & ANALYSIS:
There are lots of players in the market including number of broker and sub brokers in the market.
In this technological era, each player in this industry taking the maximum benefit of technical
aspects by means of e-broking i.e. e-trading. The study may not include the sub brokers as for the
shake of convenience; I restricted my survey taking into consideration their name, fame & also
the products and services they give to their customers the services such as trading on phone, low
brokerage, low trade charges, the funding facilities, the deposit ratios etc. This survey is
especially focused on the awareness about the e-broking and its future in the potential market.
For any researcher, it is important that how one has analyzed his or her data in way that it can be
clearly interpreted by him and the proper results can be derived.
47

 The interpretation that follows in the questions below is with reference to the actual
number of respondents as shown in Graph.
Q –2)Age: □ 21-35 □ 36-50 □ 51-65 □ Above 66
Analysis and Interpretation:
The Sampling technique was Random sampling so there is no fixed number of respondents for
the specific age group. The research interprets that the age of 36-50 are the highest respondent
and the group of above 66 are the lowest respondents. The area which was selected by me for
survey was Bhavnagar.
48
21 - 35
33%
36 - 50
41%
51 - 65
19%
ABOVE
7%
21 - 35
36 - 50
51 - 65
ABOVE

Employee
Others
8% Professional
Busi. man
38%
49
Q- 3)Occupation:
□ Professional □ Businessman □ Govt. Servant
□ Employee □Others______
Profession
al
19%
Govt.
Servant
20%
15%
Businessman
Govt. Servant
Employee
Others
The research done has highest respondents from the businessman side followed by the govt.
servant and employees, professionals and others so on. Most of the people are businessman and
govt. servant and from profession side 20% people are there. And 15% are employee and remain
are others.

lakhs
9% 1 to 2 lakhs
2 to 3.5 lakhs
50
Q- 4)Yearly Income:
□Less than 1 lakh □1 lakh to 2 lakhs □2 lakhs to 3.5 lakhs
□3.5 lakhs to 5 lakhs □5lakhs or more
Less than 1
17%
23%
5 lakhs or
more
32%
3.5 to 5 lakhs
19%
Less than 1 lacs
1 to 2 lacs
2 to 3.5 lacs
3.5 to 5 lacs
5 lacs or more
Analysis & interpretation:
Yearly income is directly linked with the profession of the persons i.e. if businessman then their
approximated income is more than 3.5 lakhs per annum and accordingly. And there are also
some respondents who have less then 1 lakh income.

Yes
97%
51
Q – 6)Do you invest?
□Yes □No
No
3%
Yes
No
The research shows that most of the people want to invest their valuable cash and kind in one
way or the other to get the secured and regular returns. The investors are always in the search of
the measures or the techniques which will give them the best and the fastest returns along with
the safety and liquidity now and then when required by the customers.The main reason of any
investment is to appraise the principal amount and to increase the marketability or the liquidity.
The investment can be of any kind depending on the person’s capability and risk bearing
capacity.

Q-7) if yes, then what are your criteria for investment? (Tick Mark them)
□Gold □Real Estate □ Stock Market
□Mutual Fund □Bank FD □RBI Bonds
□NSC etc… □Others ________
Bank FD Stock market Gold Real Estate RBI Bond Mutual Fund NSC Others
The research conducted interprets that out of the hundred respondents 24% people believe that
Stock Market is a best options for the investment, 25% of people believe that Bank FD is a good
option and 15% of people think that Gold is a good option of investment and 11% of people feel
that Real estate is a good option of investment and 8% of people feel that mutual funds are the
good for investment and 11% of people think that NSC and other options of investment are also
better.
52
Bank FD
25%
Stock market
24%
Gold
15%
Real Estate
11%
RBI Bond
Mutual Fund 6%
8%
NSC
3%
Others
8%

Q-8) Among the investment criteria do you believe that Share Market is one of the best
options to invest in?
53
□ Yes □ No
Yes
72%
No
28%
Yes
No
From the research undertaken and data collected it can be seen that the 72 people out of 100
only states that stock market is a best option to invest in but the rest 28 people states stock
market is not a good option for investing may be because of past bad experiences or may be
they don’t believe in short term gains or may also be that they don’t have enough knowledge
of share market.

Q-9) Are you aware about the following Stock Broking Houses?
□ Anagram □ Marwadi □ Share Khan
□ 5paisa □ Indiabulls □ ICICI
□ HDFC □ Kotak □ Indiainfoline
□ Others _____________
Anagram Marwadi Share khan
5 paisa ICICI HDFC
Indiabulls Indiainfoline Kotak
Others
Indiabulls
14%
ICICI
7%
HDFC
4%
Out of the awareness of the share broking houses in the city, Anagram bears the highest
awareness followed by Marwadi then Share Khan then Indiabulls and are at the same level,
followed by ICICI, then Indianinfoline and the HDFC and 5Paisa.com at the same level
followed by the Others small sub-brokers. Kotak has a low awareness in the market is 2%.
54
Anagram
23%
Marwadi
Share khan 15%
14%
5 paisa
6%
Indiainfoline
8%
Kotak
2%
Others
7%

55
Q -10) Are you aware about E-Broking?
□ Yes □ No
Yes
87%
No
13%
Yes
No
The analysis shows that most of the people are aware about E-Broking. It can be noted the
87% of the respondents are aware about the E-Broking and remaining 13% of the
respondents are not aware about what is the E-Broking. They are potential investors having
very big portfolio and they are unaware about E-Broking and their facilities.

Q - 11) If yes, then which features of the E-Broking you like the most? Why?
Fast accessing of the trading and getting the delivery or square off in the intra-day trading is one
of the best features of the E-Broking.
56

57
Q - 12) Is there any lacking in E-Broking?
□ Yes □ No
Yes
37%
No
63%
Yes
No
Just like any industry or technology, E-Broking also has pros and cons. 37% of the persons
believe that there are some lacking in the E-Broking and it is a very badly for E-broking. And
63% are against it i.e. there is no lacking in features of E-Broking it shows that they are satisfied
by the features and services of the E-Broking and Happy with E-Broking.

Q - 13) If yes, then specifies that…
The groups of persons who believe that there is some lacking in the feature and services provider
by the E-Broking are as,
58
 Internet traffic
 Speed of Internet.
 Technical problems.
 Easy accessibility of Internet.
 Problem from the side of ISP.
 Internet virus
 Some lacking of software.

14) Which mode of trading alternative do you use?
□Online Trading □Offline Trading
It is earlier mention that most of the persons I have surveyed belongs to government servants and
professionals so they don’t allot special time to visit broking house so they are looking for the
offline broking and remaining who are able to spare time to broking house and has computer and
Internet connectivity at home/office using/accessing online trading.
59
Online
34%
Offline
66%
Online
Offline

Q - 15) Give your comments on future scenario of E-Broking in India.
Future of E-Broking is very bright. As technology is changing just like anything. In coming
future along with your PCs connected with ISP and special services provided by the mobile
company on can easily trade on the mobile, and accessibility is no problem. The way broking
houses providing the services of the E-Broking we can definitely comment that in coming time
E-Broking can cover the wide network and reach to each and every part of the country and
investor who are really interested in share broking gets its most benefit. Thus, it directly affects
the economy of India as ups and downs in the share market directly linked with the Indian
economy.
60

From the one and half month experience of my research project with Anagram, I have come to
know a lot of things and it has enhanced my knowledge to a great extent. I found so many good
things, which are very well for the company. But from my point of view, I found some things,
which are really needed to be taken into consideration in Bhavnagar Branch. Some of
recommendations and suggestions given by me are purely based on my study at the Anagram
broking, Bhavnagar. It doesn’t have any kind of bias on my side. They are given are as under.
 Company provides well services to their customers which are better than other companies
so investors are coming to the company.
 Branch has a big trade room so offline users can come and seat comfortably and can
trade, for that dealers are there for trading.
 Investor gets many tips during trading by dealers and the branch head and also on screen
provided by the company research team.
 The Company has a very good awareness in the city but still a very big area which are not
aware about the company. So I would like to suggest that company should advertise in
that area about their broking services.
 The customers who are current working with Anagram, they complain about trade limit
62
provided by the branch.
 The other thing is that if and only if customer deposits some amount then only they will
be allowed to more trade. So the customers, who play very high jacks on intraday basis,
sometimes would not recommend this.
 It takes to much time to open an account (4 to 5 days). It would also one of the hindrance
for the gaining more customers.

 In the city, investors are very sensitive in terms of investment and brochure and template
that are providing by the company is not convenient to them.
 Find out big potential customer and encourage them for intraday trading.
 Also provide encouragement for the F & O trading.
 Company should give advertisement in local newspaper like DivyaBhaskar and other
local newspapers and also put hoardings in near villages of the city so farmers and other
people also can know about the company and can get the more potential customers.
63

65
CONCLUSION:
From the research, it could be concluded that Anagram in all ways as compared with the other
stock broking houses has very good scope in the Bhavnagar city. It provides very good services
to their customers. It has a very less brokerage rate than other broking houses.
Anagram in all ways is good, just that it needs to provide more and better services and fast
services to the customers. It also needs to educate the people of the city especially the once who
could afford a high deposits and wants a margin for his more trading. By this way, the company
can get two folded benefits as it can generate a good amount of brokerage by high volume of
trading and also earn the interest rate on the funding facilities given to the customers.
Still in the city the brand name needs to be emphasized on while marketing & selling the
product. Still the market is not 100% fully aware that what Anagram is and what is E-Broking.
There are so many potential customers for Broking Industry. Still Govt. Servant and Employee
and professionals are investing their money in other components. There are still 61% is the
potential future for share broking. So company has to make more marketing and try to convert
their investment in share market and make more customers. So company not only focuses to their
present customers but also focus on other potential customers.
It could come up with products which cater to all segments of the society after a little cost cutting
than fixing up a standard service for all its customers whose needs vary diversely. Hence, the
research proves the null hypothesis to be wrong & alternate hypothesis to be correct. So first of
all, Anagram has to take initiative & arrange the seminar or class that to at nominal fees and
provides the information about the potentiality and future of e-broking and how easy it was.

QUESTIONNARE
67
Sir / Madam,
This survey aims to find out the future scenario of E-broking in stock market. This survey is
carried out purely for the academic purposes. It will be remain highly confidential.
Hope you would spend your valuable time in going through the questionnaire and filling it up.
Your kind contribution is heartily acknowledged.
In anticipation,
Thanking you for your cooperation,
(Pritesh g. maheta)
1) Name:
2) Age: □ 21-35 □ 36-50 □ 51-65 □ Above 66
3) Occupation:
□ Professional □ Businessman □ Govt. Servant
□ Employee □Others______
4) Yearly Income:
□Less than 1 lakh □1 lakh to 2 lakhs □2 lakhs to 3.5 lakhs
□3.5 lakhs to 5 lakhs □5lakhs or more]

5) Address & Phone No.: ______________________________________
_______________________________________
_______________________________________
_______________________________________
_______________________________________
6) Do You Invest? □ Yes □No
7) If yes than what are your criteria for investments? (Tick Mark them)
□Gold □Real Estate □ Stock Market
□Mutual Fund □Bank FD □RBI Bonds
□NSC etc… □Others ________
8) Among the investment criteria do you believe that Share Market is one of the best options
68
to invest in?
□ Yes □ No
9) Are you aware about the following Stock Broking Houses?
□ Anagram □ Marwadi □ Share Khan
□ 5paisa □ Indiabulls □ ICICI
□ HDFC □ Kotak □ Indiainfoline
□ Others _____________

69
10) Are you aware about E-Broking?
□ Yes □ No
11) If yes, then which features of the E-Broking you like the most? Why?
12) Is there any lacking in E-Broking?
□ Yes □ No
13) If yes, then specify that
14) Which mode of trading alternative do you use?
□Online Trading □Offline Trading
15) Give your comments on future scenario of E-Broking in India.
Thank you for you kind cooperation

BIBLIOGRAPHY
71
 Research Methodology – C.R. Kothari
 Anagram broachers and Templates
 www.anagram.co.in
 www.nseindia.com
 www.bseindia.com
 www.google.com
 www.balancescorecard.com
 en.wikipedia.org

Pritesh gp part 2

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