food-beverage-sales-agency

1. Food & Beverage Sales agency
A lot of food and beverage sales
agency company are emerging and
taking up the work load of sales of
goods from its partner companies.
With its experienced sales team its
clear objective is to any how
increase the volume of sales. Along
with maintaining the sales it too
promotes the product and increases
the brand recognition. But before
proceeding what in real sense is
sales.Sale in shot can be defined as
a transaction between two parties or
more in which the transfer of goods
either it be tangible or intangible or
services takes place in exchange of
money or other asset.

2. 1.Field sales
Field sales is a process in which
sales staff visit customers to sell
goods in person .the outside sales
are managed by the sales agency
field sales representatives and other
sales staff who coordinate with them
. They work for both wholesaler and

3. B2B (business to business)
organisations.
By field sales we are able to achieve
the following objectives:
 Close deals at high rate
 Strengthen relationship with
existing clients
 Cultivate new leads
 Represent and promote brand
doing customer interaction
 Educate customer how the
product could benefit them
economically
 Monitor competitor , new product
and market
2.Direct selling:
Next initiative taken by the sales
agency is direct selling where sales
representatives reach directly to
consumers at home or work or
through online medium. This is the
process which eliminates the real of

4. middleman and the need of
distributors and wholesalers.
There are basically three types of
direct selling
 Single level direct sales: it
process of one to one sales as
through door to door sales via
sales person presentation. this
also includes sales via online
medium
 Host or party plan sales: this
involves distributors or their
representatives at the client
home giving presentation of
product. In return of assures
sales they are rewarded with
commission or bonuses.
 Multi-level marketing (MLM): it is
composite marketing plan also
called as network
marketing which includes both of
the above marketing tool it
include single party presentation

5. or online selling via catalogues .
Here also earning is commission
based.
3.Door to door sales
Door to door traveling technique is
generally used for generating sales,
marketing, campaigning, and
advertising. In this a sales person
travels door to door to sell products
to general public, gather information
in form of survey.
It’s a part of direct sales involving
cold calling then presenting products
and services and further on
convincing compelling customer to
complete the sales.
This is the main strategy adopted by
any food and beverage sales agency
before
 store activation
 product launch
 product demonstration

6.  product samplinh
Sales promotion: Sales promotion
is the process by which one
persuades a customer to buy a
product. This is very useful in case
of food and beverage industry. It’s a
kind of short term marketing tool
used in order to boost the sales. It’s
useful far the reason that it helps to
build long term customer loyalty.
Before starting any sales promotion
one must take into account the
following points
 Cost of promotion: it should not
exceed a limit. Otherwise we will
not be able to recover that cost
easily.
 Competitors : A full description of
all the competitors should be
known and strategy should be
framed beforehand to combat
them

7.  Distribution of various free gifts
and loyalty cards would be very
beneficial as it will support the
growth of your business along
with increasing the loyalty of
customers
 Presentation of promotion via
posters display stands should be
at best and place strategic place
to target the target audience.
Coupons are the strategic tool used
by the marketers across the retail
industries to attract consumers.
They are of various forms such as
 Free standing inserts: these
coupons are loosely inserted
within the newspaper or mails
and when consumer buys the
product he receives the coupons
and hence then he get it and can
avail the offer after producing the
coupon.

8.  Merchant printed coupons: this
is a special coupon provided to
customer when he or she
completes the purchase. This
coupon intent is to persuade the
customer for revisit to the place
of purchase so that he can avail
the benefit of coupon as a result
triggering the future purchase.
 Cross product promotion: this
strategy is of promotion is unique
in its own sense it allows
customer to avail the benefit of
other coupon on the other
product. For example a tooth
paste can have an offer coupon
giving discount on tooth brush of
same brand. It’s a marketing mix
strategy which aims at much
conclusive and positive sales
response.