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Marketing planning execution- FTG Solutions

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A marketing plan is the blueprint or the map you intend to follow in order to achieve your goals in-terms for business with effective market relationship. If you are planning for existing programs, the plan will incorporate the strengths of your current effort with needed changes and improvements. If the plan is for a brand new product or service, it will pull all the elements together for an effective start on marketing.

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Marketing planning execution- FTG Solutions

  1. 1. CHANDAN SURIWEB: www.ftgsolutions.com Email: info@ftgsolutions.com
  2. 2. A marketing plan is the blueprint or the map you intend to follow in order to achieve your goals in-terms for business with effective market relationship. If you are planning for existing programs, the plan will incorporate the strengths of your current effort with needed changes and improvements. If the plan is for a brand new product or service, it will pull all the elements together for an effective start on marketing.WEB: www.ftgsolutions.com Email: info@ftgsolutions.com
  3. 3.  Product  Place  Price  PromotionWEB: www.ftgsolutions.com Email: info@ftgsolutions.com
  4. 4. A mission statement describes who the organization is and what business it’s really in….  Statements into market what makes the organization go–reflects its internal and external perception.  It must be understood by everyone.  It drives the organization and dictates how things are done.  It should be kept simple.WEB: www.ftgsolutions.com Email: info@ftgsolutions.com
  5. 5.  See it as a process  Form a team  Keep it simple  Develop a time-frame  Give it a life  Get feedback  Have a simple revision process  Consistent with mission statementWEB: www.ftgsolutions.com Email: info@ftgsolutions.com
  6. 6.  To find out where you are and need to effective planning  To know where you’re going and what to do  How to get there and what is planningWEB: www.ftgsolutions.com Email: info@ftgsolutions.com
  7. 7. With different Communication Activities….> Newspapers > Personal Selling> Direct Mail > Flyers> Promotional letters > Individual Referral> Television > E-mail> Telephone > Internet> Posters > FTG Solutions Net> Respect your client always…WEB: www.ftgsolutions.com Email: info@ftgsolutions.com
  8. 8.  Mission Statement  Executive Summary  Internal Analysis  External Analysis  Planning ObjectivesWEB: www.ftgsolutions.com Email: info@ftgsolutions.com
  9. 9.  Marketing Strategies  Identify Resources  Implementation Plan  Marketing Budget  Evaluation MethodsWEB: www.ftgsolutions.com Email: info@ftgsolutions.com
  10. 10. A clear, concise description of:  The organizational identity  Product knowledge  What business is the organization really in  Results the organization wants to accomplish  your eye on your goalsWEB: www.ftgsolutions.com Email: info@ftgsolutions.com
  11. 11. Organization Identity And Product Reviews:  Company Profile  Product Reviews  Future Goals and ReviewsWEB: www.ftgsolutions.com Email: info@ftgsolutions.com
  12. 12.  Background  Current status  Future directions  Current resources  Strengths and weaknessesWEB: www.ftgsolutions.com Email: info@ftgsolutions.com
  13. 13.  Product Analysis  Sale Analysis  Pricing Reviews  Trends Analysis  Competition Reviews  Target market  Client reviewsWEB: www.ftgsolutions.com Email: info@ftgsolutions.com
  14. 14. Environment produces both Actions:  Estimate probability  Severe, not severe Actions  Positive or Negative  Very likely or very unlikelyWEB: www.ftgsolutions.com Email: info@ftgsolutions.com
  15. 15.  Who they are  Product/service features  Pricing, packaging, promotion  Competitor strengths/weaknesses  How are you different..?  How are competitors differentWEB: www.ftgsolutions.com Email: info@ftgsolutions.com
  16. 16.  Current and potential customers  Customer requirements  Market requirements  Client SupportWEB: www.ftgsolutions.com Email: info@ftgsolutions.com
  17. 17.  Customers/target market planning  Programs and services  Packaging  Pricing  Promotional Activities  Regular meetingsWEB: www.ftgsolutions.com Email: info@ftgsolutions.com
  18. 18.  Steps  Responsibility  Deadlines  BudgetWEB: www.ftgsolutions.com Email: info@ftgsolutions.com
  19. 19.  Advertising/media  Direct mail  Databases  Printing/production  Mailing  Visiting  Promotional ActivitiesWEB: www.ftgsolutions.com Email: info@ftgsolutions.com
  20. 20. Success measures:  Completion of action dates  Accomplishment of goals and strategies  Results New/repeat customers Win rate on sales Average size of contracts RevenueWEB: www.ftgsolutions.com Email: info@ftgsolutions.com
  21. 21.  The marketing plan:  is a process….!  Have to be disciplined……..  results in a positive outcome…WEB: www.ftgsolutions.com Email: info@ftgsolutions.com
  22. 22. Success In ….. Promotional Company Activities Identity 30% 30% Client Product Orientation Knowledge 20% 20%WEB: www.ftgsolutions.com Email: info@ftgsolutions.com
  23. 23. CHANDAN SURIWhatever The Mind Is Conceive And Believe > Just > Ask And DoMarketing initially sells the product based on the image of theorganization. Future sales depend on the quality of the program. Have A Good Day and Fruitful Business……. WEB: www.ftgsolutions.com Email: info@ftgsolutions.com

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