Marketing planning execution- FTG Solutions

CHANDAN SURI

WEB: www.ftgsolutions.com Email: info@ftgsolutions.com

A marketing plan is the blueprint or the map you intend to
follow in order to achieve your goals in-terms for
business with effective market relationship. If you are
planning for existing programs, the plan will incorporate
the strengths of your current effort with needed changes
and improvements. If the plan is for a brand new product
or service, it will pull all the elements together for an
effective start on marketing.


 Product

 Place

 Price

 Promotion


A mission statement describes who the
organization is and what business it’s
really in….
 Statements into market what makes the
organization go–reflects its internal and
external perception.
 It must be understood by everyone.
 It drives the organization and dictates how
things are done.
 It should be kept simple.


 See it as a process
 Form a team
 Keep it simple
 Develop a time-frame
 Give it a life
 Get feedback
 Have a simple revision process
 Consistent with mission statement


 To find out where you are and need to
effective planning
 To know where you’re going and what
to do
 How to get there and what is planning


With different Communication Activities….
> Newspapers > Personal Selling
> Direct Mail > Flyers
> Promotional letters > Individual Referral
> Television > E-mail
> Telephone > Internet
> Posters > FTG Solutions Net
> Respect your client always…


 Mission Statement
 Executive Summary
 Internal Analysis
 External Analysis
 Planning Objectives


 Marketing Strategies
 Identify Resources
 Implementation Plan
 Marketing Budget
 Evaluation Methods


A clear, concise description of:
 The organizational identity
 Product knowledge
 What business is the organization really in
 Results the organization wants to accomplish
 your eye on your goals


Organization Identity And Product Reviews:

 Company Profile
 Product Reviews
 Future Goals and Reviews


 Background
 Current status
 Future directions
 Current resources
 Strengths and weaknesses


 Product Analysis
 Sale Analysis
 Pricing Reviews
 Trends Analysis
 Competition Reviews
 Target market
 Client reviews


Environment produces both Actions:

 Estimate probability
 Severe, not severe Actions

 Positive or Negative

 Very likely or very unlikely


 Who they are
 Product/service features
 Pricing, packaging, promotion
 Competitor strengths/weaknesses
 How are you different..?
 How are competitors different


 Current and potential customers
 Customer requirements
 Market requirements
 Client Support


 Customers/target market planning
 Programs and services
 Packaging
 Pricing
 Promotional Activities
 Regular meetings


 Steps
 Responsibility
 Deadlines
 Budget


 Advertising/media
 Direct mail
 Databases
 Printing/production
 Mailing
 Visiting
 Promotional Activities


Success measures:

 Completion of action dates
 Accomplishment of goals and strategies
 Results
New/repeat customers
Win rate on sales
Average size of contracts
Revenue


 The marketing plan:
 is a process….!
 Have to be disciplined……..
 results in a positive outcome…


Success In …..
Promotional Company
Activities Identity
30% 30%

Client Product
Orientation Knowledge
20% 20%


CHANDAN SURI

Whatever The Mind Is Conceive And Believe > Just > Ask And Do

Marketing initially sells the product based on the image of the
organization. Future sales depend on the quality of the program.
Have A Good Day and Fruitful Business…….


Marketing planning execution- FTG Solutions

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

Marketing planning execution- FTG Solutions