Interaction design IS NOT ABOUT computing technology

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There is universal acceptance of a holistic approach to human centered design within this community – generally referred to as 'experience design' (not my preferred term). This approach considers all of the contexts surrounding use and then tries to build a unified interaction model to support user needs over time, across these contexts. It focuses not just on expressed needs but on those that are unexpressed: the emotions, motivations, and desires that shape user engagement over time.

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Interaction design IS NOT ABOUT computing technology

  1. 1. © 2008 frog design. Confidential & Proprietary. IxDA 2009 13 IxDA 2009
  2. 2. IxDA 2009 Interaction Design
  3. 3. IxDA 2009 Interaction Design IS NOT ABOUT
  4. 4. IxDA 2009 Interaction Design IS NOT ABOUT Computing Technology
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  7. 7. IxDA 2009 Technology is not our medium...
  8. 8. IxDA 2009 ...behavior is!
  9. 9. IxDA 2009 Data Visualization
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  24. 24. IxDA 2009 The things that reduce my stress, like yoga, take 2+ hours out of my day, so I don’t have time for that. I would definitely get a stress monitoring device, if I knew it didn’t take too much time out of my day for the breathing exercises. Customer Service Representative
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  27. 27. © 2008 frog design. Confidential & Proprietary. IxDA 2009 13
  28. 28. IxDA 2009 It would be a great tool for people who have a harder time feeling what’s going on in their body. It gives people a way to ‘see’ the result of an exercise or activity in their body. Chiropractor
  29. 29. © 2008 frog design. Confidential & Proprietary. IxDA 2009
  30. 30. © 2008 frog design. Confidential & Proprietary. IxDA 2009
  31. 31. © 2008 frog design. Confidential & Proprietary. IxDA 2009 13 Functionalism is only half the battle. The way you elicit engagement and interest from someone is to appeal to their aesthetic sensibilities. Ben Cerveny, Stamen Design
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  37. 37. IxDA 2009 It makes me fall into a sort of meditative state....it is comforting to know that it is there when I do need it.
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  40. 40. © 2008 frog design. Confidential & Proprietary. IxDA 2009 13 OLD MODEL: tracking, measurement & analysis
  41. 41. © 2008 frog design. Confidential & Proprietary. IxDA 2009 13 NEW MODEL: ?
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  52. 52. © 2008 frog design. Confidential & Proprietary. IxDA 2009 13
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  55. 55. © 2008 frog design. Confidential & Proprietary. IxDA 2009 13 PERSONAL ABRUPT IMMORAL NOW
  56. 56. © 2008 frog design. Confidential & Proprietary. IxDA 2009 13
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  64. 64. © 2008 frog design. Confidential & Proprietary. IxDA 2009 13 The most important modification that must be made to a standard analysis of incentives is salience. Nudge
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  68. 68. © 2008 frog design. Confidential & Proprietary. IxDA 2009 13 Looking from one emotional state to another is difficult. But to make informed decisions we need to somehow experience and understand the emotional state we will be in at the other side of the experience. Learning how to bridge that gap is essential to making some of the important decisions of our lives. Dan Ariely
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  70. 70. IxDA 2009 We guide our lives not by reason, but by immediate comparison: by the exemplar rather than by the rule. Peter Whybrow
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  73. 73. © 2008 frog design. Confidential & Proprietary. IxDA 2009 13 This hijacking of the brain's attention by an overload of social stimulation engages the same chemical pathways of reward as do such drugs as caffeine, nicotine, cocaine and the amphetamines. Peter Whybrow Text
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  76. 76. IxDA 2009 The good news is that we can sometimes control the 'circles' around us, moving towards smaller circles that boost our relative happiness. Dan Ariely
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  81. 81. IxDA 2009 market exchanges vs social exchanges
  82. 82. © 2008 frog design. Confidential & Proprietary. IxDA 2009 13 THE NEW MODEL immediacy & influence
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  84. 84. IxDA 2009 THE NEW MODEL immediacy & influence & impact
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  87. 87. IxDA 2009 Outputs Outcomes Impacts
  88. 88. IxDA 2009 85% reduction in the infant mortality rate, from 120 per 1000 to 8 per 1000, in Senegal through an early detection mobile alert service. 1,000,000 sms being sent by the Ministry of Health in Saudi Arabia as part of a national campaign against the spread of osteoporosis. 14% improvement in patients' symptoms of depression and satisfaction with their care in a recent USA study when phone therapy is added to regular care. 300% increase in calls to National AIDS Hotline in South Africa after launch of Project Masiluleke. 6x response SMS stop-smoking campaign in England (30% versus 6% response rates). 100,000 users In first day of trial of New Zealand SMS prescription drug education service. 450 people Responded to a cleft palate awareness campaign in South Africa in one month.
  89. 89. IxDA 2009 1. AWARENESS 2. REFERRAL 3. TESTING 4. TREATMENT 40% 4,000,000 People estimated HIV infected in KZN. 10% 400,000 HIV positive people who will develop AIDS each year. 5% 500,000 People who have been tested and know their status. 2% 200,000 People currently in treatment. 40% default in 2 years. 200,000 10,000,000
  90. 90. IxDA 2009 1. AWARENESS 2. REFERRAL 3. TESTING 4. TREATMENT 200,000 10,000,000 Mobile Awareness & Access Self Testing Service Mobile Treatment Support
  91. 91. IxDA 2009 1. AWARENESS 2. REFERRAL 3. TESTING 4. TREATMENT 200,000 10,000,000 Self Testing Service Mobile Treatment Support In October 2008 we launched a service to deliver information on HIV / TB to the broadest population at the lowest possible cost using mobile technologies. Mobile Awareness & Access
  92. 92. © 2008 frog design. Confidential & Proprietary. IxDA 2009 13
  93. 93. IxDA 2009 1. AWARENESS 2. REFERRAL 3. TESTING 4. TREATMENT 200,000 10,000,000 Mobile Awareness & Access Mobile Treatment Support For the next phase of Project M, we are actively exploring a breakthrough distributed diagnostics model: low-cost, at-home HIV testing with mobile counseling support. Self Testing Service
  94. 94. IxDA 2009 85% of men said they are less likely to test. 78% of men would prefer to test at home. “The clinics are full of people I know.” “I don’t want people to see me standing in queues. I want it to be private and secret.” “I wouldn’t visit the clinic because of the undignified way health care workers handle the issues of patients.”
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  104. 104. IxDA 2009 “I think they would love this kind of test. People are so afraid to go to the clinic. We would like to have this test instead.” “It is important, and this system can be easy, because people are afraid, but everyone needs to know their status.” “We are all looking forward to them! You need to hurry up and get them out, so I don’t have to see my other friends die.” “You’re very late. I’ve watched so many of my friends die, because they are too scared to go to the clinic.”
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  106. 106. © 2008 frog design. Confidential & Proprietary. IxDA 2009 Communities can participate in assembling the kits, building local pride and a strong sense that they can help themselves.
  107. 107. © 2008 frog design. Confidential & Proprietary. IxDA 2009 13 Understanding is important, but it’s only the beginning. It’s got to lead to a change in behavior. The question interaction designers need to ask ourselves, then, is this: how can our work help people to not only understand the change needed, but also to begin making it? Tom Igoe
  108. 108. IxDA 2009 behavior = our medium
  109. 109. IxDA 2009 sustainability = a problem of behavior
  110. 110. IxDA 2009 sustainability = our problem
  111. 111. © 2008 frog design. Confidential & Proprietary. IxDA 2009 13

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