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Neuromarketing - How to detect consumers G-spot (Kivilcim Kayabali, Salesbrain)
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Neuromarketing - How to detect consumers G-spot (Kivilcim Kayabali, Salesbrain)
Nov. 28, 2013•0 likes•4,501 views
7 likes
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Knowing exactly how consumer react and which are the hidden elements behind his decision process.
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Neuromarketing - How to detect consumers G-spot (Kivilcim Kayabali, Salesbrain)
- Neuromarketing How to detect consumers G-spot KIVILCIM KAYABALI
- Neuromarketing The science of human decision: • Neurometrics • BioMetrics • Psychometrics © Copyright 2002-2010 SalesBrain
- Marketing What do you want? © Copyright 2002-2010 SalesBrain ?
- Neuro Marketing MRI Facial coding EEG What do you want? Eye tracking Skin conductance © Copyright 2002-2010 SalesBrain Voice analysis
- Applied Neuro Marketing STIMULUS © Copyright 2002-2010 SalesBrain yes!
- Your brain © Copyright 2002-2010 SalesBrain
- Is there a Buy Button in The Brain
- • “The reptilian always win!” C. Rapaille NeuroAntropologist • “The amygdala (reptilian) has more influence on the cortex than the cortex has on the amygdala.” J. Ledoux Pr. Neuroscience NYU • “Although system 2 (neocortex) believes itself to be where the action is, the automatic system 1 (reptilian brain) is the hero of the book... most people choices correspond to the predilection of system 1.” D. Kahneman 2002 Economy Nobel Prize © Copyright 2002-2010 SalesBrain
- Reptilian Brain New Brain • • • • • • • • • • • • • • 500 M years old Fast but limited Present on Effortless Unconscious uncontrollable 3-4 M years old Slow but smart past, Present, Future On/off effortful Conscious Controllable… somewhat! © Copyright 2002-2010 SalesBrain
- 24 x 17 = ?
- Spiral or Circles
- what stimulates the reptilian brain? © Copyright 2002-2010 SalesBrain
- Six stimuli To the Reptilian BRAIN © Copyright 2002-2010 SalesBrain
- Six stimuli © Copyright 2002-2010 SalesBrain
- © Copyright 2002-2010 SalesBrain
- YOU © Copyright 2002-2010 SalesBrain
- Six stimuli © Copyright 2002-2010 SalesBrain
- Contrast © Copyright 2002-2010 SalesBrain
- Contrast © Copyright 2002-2010 SalesBrain
- Six stimuli © Copyright 2002-2010 SalesBrain
- Tangible © Copyright 2002-2010 SalesBrain Parking
- Tangible © Copyright 2002-2010 SalesBrain Mr. Clean
- Six stimuli © Copyright 2002-2010 SalesBrain
- Beginning & End “The secret to a good movie is a hot opening, a hot close and… …just don’t screw up in the middle.” © Copyright 2002-2010 SalesBrain George Lucas Film Maker
- Six stimuli © Copyright 2002-2010 SalesBrain
- Visual © Copyright 2002-2010 SalesBrain
- Visual © Copyright 2002-2010 SalesBrain
- Six stimuli © Copyright 2002-2010 SalesBrain
- Emotional © Copyright 2002-2010 SalesBrain
- Emotional © Copyright 2002-2010 SalesBrain
- Emotional Plutchik’s Wheel of emotion © Copyright 2002-2010 SalesBrain
- DOES IT APPLY TO OTHER areas of LIFE?
- Visual Leaks at Amsterdam Shiphol airport urinals …. reported a 80% decrease in spillage! © Copyright 2002-2010 SalesBrain Better Cleaning
- Beginning & End Better Eating Mary --Director of Food services in a school district-- feeds 2,000 kids a day…. …she can change the consumption of certain dishes by as much as 25% simply by changing the serving order. © Copyright 2002-2010 SalesBrain
- Contrast Better Drinking Tall vs Wide : • Kids poured/drank 74% less juice • Bartenders poured 27% less © Copyright 2002-2010 SalesBrain
- Tangible Chicago North Lake Shore 25 mph © Copyright 2002-2010 SalesBrain Better Driving
- Emotional Better Savings In San Marcos CA, energy users decreased their usage when they: 1. were informed of the average neighborhood consumption (-3.5%) 2. and even more if they received a smiley on their bill © Copyright 2002-2010 SalesBrain
- FROM 6 STIMULI To four steps © Copyright 2002-2010 SalesBrain
- four steps © Copyright 2002-2010 SalesBrain
- NeuromapTM © Copyright 2002-2010 SalesBrain
- What if We all knew about the Reptilian! TEacherS Judges Parents Singles doctors Film Makers Marketers © Copyright 2002-2010 SalesBrain Better education Better Justice Better families Better relationships Better Medicine Better entertainment It’s My job
- Neuromarketing The science of human decision: • Neurometrics • BioMetrics • Psychometrics © Copyright 2002-2010 SalesBrain
- © Copyright 2002-2010 SalesBrain
Editor's Notes
- Why is that Important
- At school restaurants the consumption of dessert depends if they are offered first or after other items
- At school restaurants the consumption of dessert depends if they are offered first or after other items
- At school restaurants the consumption of dessert depends if they are offered first or after other items
- At school restaurants the consumption of dessert depends if they are offered first or after other items
- Why is that Important
- Why is that Important
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