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2. About Us
Genesis
In 2012, Fred, passionate about travel and
photography, founded Fred Jo. During a trip to
Brazil in Rio de Janeiro.
At first, his dream was to connect people in love with
photography with designers worldwide. He founded
the Tatemono collective.
In search of an innovative concept, He was inspired
by its numerous trips to the United States, Asia,
South America, Africa, and Europe to revisit the
basic T-shirt.
During its various trips, he was able to develop an
unconditional love for fashion. Designers from all
over the world influenced him.

3. Our Mission
As time goes by and seasons go by, Fred Jo moves
towards a rather minimalist, classy, and refined style by
answering the following questions: how to design
comfortable clothes, move around, go out, work, and
relax?
How to combine elegance and comfort at the same time?
That is the mission of Fred Jo.
Our Vision
Fred Jo’s vision is to allow everyone to dress freely and
comfortably while being classy and respectable. In the
long term, we want everyone to feel comfortable in their
clothes, regardless of their build, origins, and social
background. At Fred jo, we firmly believe in these beliefs
embedded in our DNA

4. MAIN
PRODUCTS
HEADWEAR
SUMMER
COLLECTION
WINTER
COLLECTION
SNEAKERS

5. HATS

6. BEANIES

7. Hoddles