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2. About Us
Genesis
In 2012, Fred, passionate about travel and photography,
founded Fred Jo. During a trip to Brazil in Rio de
Janeiro.
At first, his dream was to connect people in love with
photography with designers worldwide. He founded
the Tatemono collective.
In search of an innovative concept, He was inspired by
its numerous trips to the United States, Asia, South
America, Africa, and Europe to revisit the basic T-
shirt.
During its various trips, he was able to develop an
unconditional love for fashion. Designers from all
over the world influenced him.
3. Our Mission
As time goes by and seasons go by, Fred Jo moves towards a rather
minimalist, classy, and refined style by answering the following
questions: how to design comfortable clothes, move around, go out,
work, and relax? How to combine elegance and comfort at the same
time? That is the mission of Fred Jo.
Our Vision
Fred Jo’s vision is to allow everyone to dress freely and comfortably
while being classy and respectable. In the long term, we want
everyone to feel comfortable in their clothes, regardless of their
build, origins, and social background. At Fred jo, we firmly believe in
these beliefs embedded in our DNA