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2. Genesis
In 2012, Fred, passionate about travel and
photography, founded Fred Jo. During a trip to
Brazil in Rio de Janeiro.
At first, his dream was to connect people in love
with photography with designers worldwide. He
founded the Tatemono collective.
In search of an innovative concept, He was
inspired by its numerous trips to the United
States, Asia, South America, Africa, and Europe
to revisit the basic T-shirt.
During its various trips, he was able to develop
an unconditional love for fashion. Designers
from all over the world influenced him.
3. Our Mission
As time goes by and seasons go by, Fred Jo moves
towards a rather minimalist, classy, and refined
style by answering the following questions: how to
design comfortable clothes, move around, go out,
work, and relax?
How to combine elegance and comfort at the same
time? That is the mission of Fred Jo.
Our Vision
Fred Jo’s vision is to allow everyone to dress freely
and comfortably while being classy and respectable.
In the long term, we want everyone to feel
comfortable in their clothes, regardless of their
build, origins, and social background. At Fred jo,
we firmly believe in these beliefs embedded in our