The document provides instructions for an exercise to redefine rules in order to create more value. Participants are split into groups and asked to choose a challenge of redefining rules in either education or restaurants. Each group then lists 5 current rules within their challenge area that could be redefined. As an example, one rule listed for education is that learning only occurs in physical school buildings; this rule is redefined to suggest that learning could take place through social media instead. The overall goal of the exercise is to brainstorm new approaches by reimagining existing rules.

1. Redefine the
rules exercise

2. Question # 1
What is the goal
of the exercise?

3. What rules can we get rid of today – and
thereby create more value for more people?
http://www.managementexchange.com/blog/twenty-questions-i-ask-myself-every-day

4. Strategic thinking questions what
people believe will happen.
https://www.mckinseyquarterly.com/Thinking_strategically_1068

5. Question # 2
Can you please introduce
yourself to everyone?

6. Start the brainstorm by asking people to introduce themselves to
everyone with 1) their name and 2) a humorous lie about themselves.
Example:
My name is John. I climbed mount everest wearing only a straw skirt.
The more ridiculous and humorous lies people tell about themselves, the
better. Why? Because laughter creates a relaxed and creative atmosphere.
When people have already broken the rules of what is acceptable, they
are much more likely to generate really radical ideas.
http://www.destination-innovation.com/start-meeting-big-lie/

7. Question # 3
Can you please
choose a challenge?

8. Challenge # 1:
Redefine the rules in education.
Challenge # 2:
Redefine the rules of restaurants.

9. Please get together in the 2 groups.

10. Question # 4
What goal will you set?

11. Write down 5 rules that need to be redefined
to create more value for more people.

12. 5 rules in education that need to be redefined
1.
2.
3.
4.
5.
Example

13. Example of rule:
When people want to learn, they go to a physical building,
for example a school building or a university building.

14. Step # 5
Redefine the 5 rules to create
more value for more people

15. Example:
When people want to learn, they use social media.