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  1. 1. Mini Portfolio 2010
  2. 2. To contact Drew Write: Flat 2, 12 Grand Parade, Plymouth, Devon, PL1 3DF p: 07986 513 187 e: www:
  3. 3. Products Page 4 Ella Vacuum Cleaner : Vacuum cleaners are perceived as industrial by the end user and don’t fit the home enviroment, I intended to explore this perception Page 7 Nice Rack : Funky magazine and letter racks where an understanding of elements of form and colour was key Page 10 Globe Shades : Colourful light shades designed to a strict budget and deadline Page 12 Jigsaw navigator : Investigating and challenging the way we navigate our cities and towns Page 15 Coffee / Diner : People are moving home less and as a result need to use space more efficiently Point of Sale Page 19 Quicktacks : How could users understand how Quicktacks work and can be used ? Page 20 Quickframes : How could users understand how Quickframes work and can be used ? Skills Pages; 4, 7, 10. 12. 13 : Insights Pages; 5, 8, 9, 11,16 : Prototyping Pages; 6, 15 : CAD modelling Pages; 4, 5, 7, 10, 13 : Models Pages; 14, 17, 18 : Scenarios / storyboards
  4. 4. Insights Ella Vacuum Users see vacuum cleaners as industrial in appearance and feel, yet the object is ultimately used in the home. Short listed for the Ideal Homes Show 2009 the Ella concept design changes the perception of the vacuum cleaner and brings a smile to the face of the user when it comes to the household chores. 4
  5. 5. Development Ella was developed through a mixture of physical prototyping, sketching and Solidworks modelling. Sketches were quickly transferred into foam models allowing for a better understanding of the form and function of the object. The process allowed user testing to take 5 place throughout the project while CAD modelling allowed for quick visualisations of the product.
  6. 6. Solidworks Ella Vacuum Final CAD modelling. Solidworks modelling allowed for a precise appearance model to be produced using CNC routing and rapid prototyping. 6
  7. 7. Insights Nice Rack Block wanted a product that could move them into the office market while not straying from home interiors. We found a gap in the market for funky contemporary letter and magazine racks. Inspiration for the products from came from a simple observation in an office, a photographer placing photos in the spaces of a disused halogen light bulb. 7
  8. 8. Form Nice Rack To be UK made, factory visits allowed for an understanding of manufacturing capabilities . Sketch models allowed us to quickly evolve the product, for example we could observe the different ways people use the racks and how this could influence the shape and form of the 8 product.
  9. 9. Colour Nice Rack This project was all about the understanding of colour and form. The colours would effect the perception of the product and its place in the market, but needed to sit with the brand. Careful research was carried out to make sure the colours chosen reflected the product and the values we wanted to express. 9
  10. 10. Insights Globe Shades Designed to a strict budget and deadlines for display at Pulse, Block Design wanted a new flag ship product to push the lighting range that would be UK made and simple to assemble. The target market was identified through user interviews while it was observed that lighting is heavily influenced by sculpture and simple geometric shapes. 10
  11. 11. Form Globe Shades The Globes where prototyped from simple card models through to laser cut acrylic, ensuring a beautifully functional and proportioned final object that was easy to use and manufacture. Renderings in conjunction with physical prototypes allowed the team to visualise the final product. 11
  12. 12. Insights Jigsaw Navigator When we navigate around urban areas we often find our way by recognising buildings or features that we know are on the way to our destination. Often when someone directs you somewhere, they will tell you to “head towards the church, then when you see a postbox turn right”. 12
  13. 13. Insights Jigsaw Navigator Jigsaw is a concept application that guides the user by displaying a picture on screen that the user then has to find in order to navigate, thus immersing themselves in the city rather than rushing through it looking at a GPS screen, missing the details. 13
  14. 14. Prototyping Jigsaw Navigator Quick prototyping using cards that represent planned routes around Plymouth along with creating interaction scenarios allowed the product to develop quickly 14
  15. 15. Solidworks Solidworks coffee / diner One off piece produced in response to a brief set by the Ideal Home Show in 2008. We found that people are moving home less and as a result need to use space more efficiently, as they need more space yet the house stays the same size. 15
  16. 16. Solidworks Prototyping coffee / diner Prototyping proved the concept worked early in the project, a quick cardboard model provided tangible proof of this. We then moved into wood, this allowed us to get more of the feel of the final object. Whilst, by sitting people around the table for example the correct size and height could be ascertained. 16
  17. 17. Scenarios coffee / diner Scenarios showed the user groups and examples of how the product could be used. 17
  18. 18. Scenarios coffee / diner into a A point of sale scenario allowed us to show the advantages of the product clearly in a real world situation to the client. 18
  19. 19. Point of Sale Quicktacks Quicktacks were not selling well. Through user interviews it was found that customers did not understand how the product functioned while the POS appeared to be putting the product across to the wrong market. The solution pushed the brand as trendy and modern while explaining the product in simple steps. 19
  20. 20. Point of Sale Quickframes Block needed a point of sale and packaging that would fit in with rest of the brand and explain the product quickly and effectively. The same basic aesthetic and parts as the quicktacks POS were used to build up brand recognition while also staying with in the small budget set. 20
  21. 21. Thank you for your time Drew Hajduk