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IA SUMMIT REDUX IN TOKYO April 22, 2011 Atsushi HASEGAWA, Ph. D Toshihiko Kasuya Hitoshi ENJOJI Naoko KAWACHI

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IA⇒ IA⇒ IA Web IA IA

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IA Summit @ahaseg @enjoji@chibirashka@kasuyer

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IA 2011 3 30 4 3 The Hyatt Regency Denver at Colorado Convention CenterWebsite http://2011.iasummit.org

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3 303 314 14 24 3 5-min madness

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IA UX Designer ContentsStrategist Information System master Ph.D 4 2

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1 1 IA MENTOR BOOTH

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Mile-High City 1 1,609.344m 16thStreet Mall

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Denver

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Denver

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Denver

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Denver

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Denver

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Denver

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Denver

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Denver

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Denver

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Denver

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IA 4Practice DevelopmentTools & TechniquesEmerging TopicsWorkshops|Flex

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DAY 1 Practice Development Tools & Techniques Emerging Topics8:30 [Keynote] Data: potential and pitfalls More Than a Metaphor: Design for the RUDES: The Value of We Are All Content Strategists10:30 Making places with Design Principles Now information Creating a Navigation The User Experience of Letting Go of Perfection:11:30 System...for Your Career Disruption Developing IA Agility Upping Your Game: Rethinking User Research for the Create Successful Cross-13:45 Five Things Information Architects Social Web Channel Experiences Need To Talk About More UX Communities: Starting from Effect Mapping: a Better Way to Get Really Usable Interfaces are14:45 the Beginning (panel) Results out of IT Projects Made of Words Posting Our Hearts Out: Understanding Unmoderated Remote Usability16:00 The Stories We Construct Testing: Good or Evil? Online Self-Disclosure for Better Designs17:00 [Closing] The Most Valuable UX Person in the World18:30 [Posters & Reception]

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DAY 2 Practice Development Tools & Techniques Emerging Topics The Reluctant Design Strategist: Discussing Design: A Practical Guide to Measuring9:00 A Story of A UX Team of The Art of Critique User Experience 1.5 Failing Forward I’m Not Just Making This Up. We Love Change? Lean IA: Getting Out of The10:15 The Value of Thinking Time In Change Is Scary! Deliverables Business Experience Design Toilet Paper and Information I’m a UX Designer - and I’m an SEO: The User Experience Brief: Working Together to Heal the Rift11:15 Sharing: Designing What, Why, and How Between Customers and the Compelling Information Marketers Who Love Them Increase The Size of Your Package In13:30 Just Four Weeks -Four Steps To Successful E-Commerce PANEL: Beyond Digital: What EIA: Enterprise as a Strategy for IAs Need to Know About Bulletproofing IA Service Design14:30 Developing Findability Standards Numbers Are our Friends:15:45 The Journey to ‘Yes’ DIY Mobile Usability Testing Information Architects Make The Best Web Analysts16:45 [Closing] Beyond User Research

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DAY 3 Practice Development Tools & Techniques Emerging Topics Pig-Faced Orcs: Solving World Problems with8:30 Beyond the Polar Bear Design Lessons from Old-School UX Role-playing Games From Flab to Fab! Design Secrets For Content Strategy on a9:30 Overweight Interfaces Shoestring Budget Your Brain On Graphics: Research-10:45 inspired Visual Design Ideas & Innovation ROUNDTABLE: Toward an Information Architecture Curriculum and Canon Discombobulation , Fire-Breathing Dragons and How Valuable Is Your Work?11:45 Wet Noodles: Creating Productive Measuring The Workshops in Scary Situations User Experience On ‘Shrink It and Pink It’: On Why We Should NOT Focus14:00 On UX ROUNDTABLE? Designing Experiences for Women15:00 [Closing Plenary]16:00 [OPEN MIC] 5-Minute Madness

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DAY1

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We Are All Content Strategists NowIA by Karen McGrane

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We Are AllContent Strategists Now UX IA SocialMKTG Contents CMS Media CMS Strategy MKTG

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We Are All Content Strategists Now1. Think beyond the template2. Evaluate content quality3. Plan for content creation4. Don’t fear new roles

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Upping Your Game: Five Things IAs Need To Talk About MoreIA IA 5 by Leanna Gingras

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Upping Your Game: Five Things IAs Need To Talk About More1. Statistics2. Business Skill3. Psychology4. Narrative Fiction5. Interpersonal Relations

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Posting Our Hearts Out: UnderstandingOnline Self-Disclosure for Better Designs intimacy 5 CMC E- mail IM Blog Facebook Twitter SD frequency of use by Javier Velasco-Martin

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Posting Our Hearts Out: UnderstandingOnline Self-Disclosure for Better Designs catharsis, loneliness, Self- Personal esteem, work experience Online Self-Disclosure Technology Socialfrequency of use, social context, the social response people we are having a conversation with

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[Posters & Reception] by Concent, Inc.

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[Posters & Reception]

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DAY2

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Discussing Design: The Art of Critique asking &understandingbest critique is always good dialogue by Aaron Irizarry, Adam Connor

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Discussing Design: The Art of Critique critique1. Six Thinking Hats 62. Laddering

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I’m Not Just Making This Up. The Valueof Thinking Time In Experience Design Thinking time More than 1 head > 1 head Thinking Time by Tim Caynes

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Toilet Paper and Information Sharing: Designing Compelling Information singular narrative support by Justin Davis

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Toilet Paper and Information Sharing: Designing Compelling Information

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Toilet Paper and Information Sharing: Designing Compelling Information

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Toilet Paper and Information Sharing: Designing Compelling Information 31. buying trend2. shopping trend3. Email borrows data from POS POS ID

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[PANEL] Beyond Digital: What IAs Need to Know About Service Design1. Vanguard2. REI3. by Jess McMullin, Samantha Starmer, Andrea Resmini, Priyanka Kakar

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[PANEL] Beyond Digital: What IAsNeed to Know About Service Design

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[PANEL] Beyond Digital: What IAs Need to Know About Service Design 31.2. deliverable cross-team pollination

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DAY3

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Content Strategy on a Shoestring Budget ROI by Carrie Hane Dennison

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Content Strategy on a Shoestring Budget best furniture new, but inexpensive furniture keep your old furniture

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Content Strategy on a Shoestring Budget communicationediting

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ROUNDTABLE: Toward an Information Architecture Curriculum and Canon IA by Dan Klyn

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ROUNDTABLE: Toward an Information Architecture Curriculum and CanonFOR (the IA learner) WHO HAS(customer needs) the ideal IA curriculum ISA (market category) THAT (one keybenefit) UNLIKE (competition), THEPRODUCT (unique differentiation)For the (Consumer of IAs) who has theneed for people who (hit the groundrunning and keep running) the ideal IAcurriculum is (a broad approach to currentpractical and theoretical learning) thatunlike (micro certifications) the product(goes beyond the core competencies. )

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On ‘Shrink It and Pink It’:Designing Experiences for Women by Jessica Ivins

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On ‘Shrink It and Pink It’:Designing Experiences for Women1. Visible Design 1. Emphasize benefits over features ex. Gillette Venus or specs2. Transparent Design ex. Wii ex. Flip ESPN 2. Consider the full experience ex. sony style 3. Identify a spot on the spectrum 68% 16%