I am a dedicated creative professional with +10 years experience in digital marketing. My innate curiosity and hands-on attitude made me develop a wide range of skills, from copywriting to graphic design, from web application development to project management. My strongest asset, I believe, must be my talent to merge business objectives with creative delivery. Hence I’m a great supporter of design thinking methodology which believes that true innovation can only emerge when we are able to step outside of our framework of thoughts. Apart from my day job I’m also involved in some startups.

1. CV /
FILIP COERTJENS
UPDATED: 18/03/2013
DESIGN CONSULTANT
DIGITAL MARKETEER
MY PROFILE ABOUT ME
filip.coertjens@frametales.com I am a dedicated creative professional with +10 years
+32 476 904 336 experience in digital marketing. My innate curiosity and
linkedin.com/in/filipcoertjens hands-on attitude made me develop a wide range of
@filipc / @frametales skills, from copywriting to graphic design, from web
www.frametales.com application development to project management. My
tulpenlaan 64, 9140 temse, belgium strongest asset is my ability to merge business object-
ives with creative delivery. Hence I’m a great supporter
of design thinking methodology which believes that
true innovation can only emerge when we are able to
step outside of our framework of thoughts. Apart from
my day job I’m also involved in some startups.
MY EDUCATION
2000-2002 Magna Cum Laude
MA IN COMMUNICATION STUDIES Thesis: “Merk-waardige Communicatie. Over merkenbouw in
UNIVERSITY OF LEUVEN (KU LEUVEN) de 21ste eeuw” (“A brand new world of communication”)
1998-2000 Cum Laude
MA IN COMMUNICATION STUDIES
UNIVERSITY OF ANTWERP (UFSIA)
MY PROFESSIONAL TIMELINE
< 2004 2011-present
STRATEGIC PLANNER (INTERN) OWNER / DESIGN CONSULTANT
VVL/BBDO 2007-present FRAMETALES
INTERACTIVE MARKETING LEAD BELUX
COPYWRITER AD INTERIM ACCENTURE NV
BBC COMMUNICATIONS
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
2004-2007 2009-2010
MARKETING MANAGER CO-FOUNDER / MARKETING
RENDEZ-VOUS.BE CASHCOLLIE.COM
2011-present
FOUNDER / BUSINESS DEV.
TAGMAGIC.COM
1

2. CV /
FILIP COERTJENS
DESIGN CONSULTANT
DIGITAL MARKETEER
MY PROFESSIONAL EXPERIENCE
To illustrate my experience, I picked 7 projects of which I believe I created a lot of value. Of course, there are
many other milestones in my career. To get a better insight in my experience, I suggest we have a cup of
cappuccino together... (If you don’t like coffee, you can also check my LinkedIn profile.)
1. DESIGN MANAGEMENT
With my company Frametales I support
businesses and organizations to get a
clear view on their identity with regards to
creativity and innovation. Past projects: a
visual thinking workshop for a bank, a
rebranding for a software company.
2. A MOBILE RECRUITMENT SUITE
Already 2 large accounts and not even
launched ! Tagmagic is a mobile
FRAMETALES recruitment software suite and helps
recruiters to create custom mobile
marketing campaigns to source the right
talent for their jobs on-the-move.
3. CREATIVE DIRECTION OF A BOOK
01 Accenture is actively promoting
innovation. Therefore we created a coffee
table book with conversations from 28
thought leaders. I was one of the key
drivers of the project and managed the
creative direction.
4. FS INNOVATION AWARDS
To foster innovation, Accenture also
set-up its Innovation Awards for Financial
Services. Part of the organizing team, I did
the concepting and creative direction for
02 the two editions (2012-2013) of this
Belgium & Luxembourg event.
5. TEDX BRUSSELS CAMPAIGN
As part of its innovation campaign,
Accenture partnered with TEDxBrussels.
An interactive campaign was created to
support the message of “ideas worth
sharing”. The campaign connected a
moleskine notebook with social media.
6. LONDON CALLING STARTUP
03 04 In 2009, the international m-commerce
startup CashCollie was elected finalist in
Seedcamp Berlin, Paris and London. As
co-founder I participated in the
discussions with risk investors and
technologists. A great learning experience!
7. PIONEERING ONLINE DATING
In 2004 I reinvigorated Belgium's first and
largest online dating startup,
Rendez-Vous.be. A rebranding and
restyling was done, next to the strategic
partnerships with various online, print,
radio and tv media. Together with the
team, we succeeded in growing the
amount of unique monthly visitors with
+34% (cim-metriweb statistics of march
2006 compared to january 2004), having
16% more memberships and resulting in
growing business revenues (more than
doubled since 2004). In 2008 the site was
05 06 07 acquired by a big Belgian publishing
company.
2

3. CV /
FILIP COERTJENS
DESIGN CONSULTANT
DIGITAL MARKETEER
MY SKILLS & EXPERTISE
“A day without learning is a lost day.” In my daily professional life, I’m always eager to improve my skills.
Malcolm Gladwell says it takes approximately 10,000 hours of deliberate practice to master a skill. I’m proud
of what I can, but there is still a lot of work to do...
SKILLSET: CREATIVITY + BUSINESS + TECHNOLOGY
EXPERT
PROFICIENT
Powerpoint - Keynote
COMPETENT
Excel - Numbers
Dreamweaver
Word - Pages
WordPress
Photoshop
ADVANCED
Salesforce
Illustrator
InDesign
MySQL
HTML5
CSS3
jQuery
NOVICE
LANGUAGES EXPERTISE
Dutch Copywriting
French Graphic Design
English Logo Design
German Web Design
UX Design
CERTIFICATES Web Development
SEO/SEA
2009
SCREENWRITING FOR NARRATIVE SHORTS Social Media Mgt.
FLANDERS SCRIPT ACADEMY
Project Mgt.
2008-2009 Presenting
NARRATIVE STRUCTURE IN FILM
FLANDERS SCRIPT ACADEMY Video Editing
Budgeting
Marketing Mgt.
AWARDS Event Marketing
2012 Creative Direction
ACCENTURE 40-4-2 INNOVATION AWARD
ACCENTURE NV Illustration
3