An Event Apart DC: The Recap

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Forty Design Director, Amy Lamp, was lucky enough to make it to DC's An Event Apart—a conference for people who care about code as well as content, and usability as well as design—and has brought back a a bevy of web knowledge goodness to share with everyone at PHX Content Strategy.

Technology Design

Recap:
AnEventApart2013
Washington,D.C.
AmyLamp
DesignDirector
amy.lamp@forty.co

Conference
recap
Panel
discussion
Identifyandexplore
thelandscapeof
digitaldesignand
content-creation
Determinewaysto
adjustourworkflowso
thatcross-discipline
teamscanadapt

Websitecreationis
arapidly-changing
environment.

Systems.
Iteration.
Accessibility.Wedon’tdecidehowpeople
accessourwebsites.Theydo.Andincreasinglyit’son
smalldeviceswithlowerbandwidth.

Systems.Createflexiblesystemsratherthan
fixed“pages”toaccommodatetheslewof
ever-changingdevices.
Iteration.
Accessibility.Wedon’tdecidehowpeople
accessourwebsites.Theydo.Andincreasinglyit’son
smalldeviceswithlowerbandwidth.

Systems.Createflexiblesystemsratherthan
fixed“pages”toaccommodatetheslewof
ever-changingdevices.
Iteration.There’snosuchthingasaperfect
launch.Getyourprojectouttheresoyoucanbegin
improvingit.
Accessibility.Wedon’tdecidehowpeople
accessourwebsites.Theydo.Andincreasinglyit’son
smalldeviceswithlowerbandwidth.

Accessibility
whatdevice
peopleare
using
their
relationshipto
thatdevice
qualityof
internet
connection
1 2 3

device / relationship / connection
Somanydevices,
somanysizes.
3”to30”andbeyond
Accessibility Systems Iteration

device / relationship / connection
Rememberthatcurrent
situationsarebadfor
predictingfuturebehavior.
http://www.idownloadblog.com/2013/04/02/phablets-fad-flurry/
Accessibility Systems Iteration

device / relationship / connection
Mobiledevices
areadisruptive
innovation.
i.e.,it’sacheapwayformorepeople
toaccesstheinternet
Accessibility Systems Iteration

TVbrowsers=
touch+distance
device / relationship / connection
Accessibility Systems Iteration

device / relationship / connection
Mobiledeviceinteractionis
oftenone-handed
Accessibility Systems Iteration

device / relationship / connection
Themobile
devicemaybe
theironlyaccess
toyoursite.
Accessibility Systems Iteration

device / relationship / connection
Takecarewiththe
“mobile”experience.
Accessibility Systems Iteration

device / relationship / connection
YMMV
35%havenointernetaccessathome.
Themeansofgettingoutofpovertyareincreasingly
availableexclusivelyontheinternet.
31%ofmobileownerswhousetheirmobiledevicefor
internetuseitfortheirprimaryinternetuse.
Accessibility Systems Iteration

Theintroductionof
differentdevicesandsizes
reallyjusttakesusbackto
thenaturalstateoftheweb.
Accessibility Systems Iteration

pageweight
makeinputeasy
favorHTMLover
Javascriptsolutions
startwiththesmallscreen
toucheverywhere
Specificstokeepinmind:
Accessibility Systems Iteration

Responsive
fluidlayouts
flexbox
mediaqueriesbasedonEMsratherthanpixels
breakpointsbasedoncontentneeds,notfixed
gridsystem
Accessibility Systems Iteration

Systems
“Putyourclientsinthe
positiontosucceed.”
—SamanthaWarren

Styletiles
Lookandfeel
http://styletil.es/
Accessibility Systems Iteration

Pattern
portfolios
Componentlibrary+
pageexamples
http://clearleft.com/thinks/onpatternportfolios/
Accessibility Systems Iteration

In-browser
wireframes
anddesign
http://alistapart.com/article/responsive-comping-
obtaining-signoff-with-mockups
Accessibility Systems Iteration

Contentstrategy
“Contentstrategyiscaringforthe
lifecycleofcontent.”
—KristinaHalvorson
who + how
Accessibility Systems Iteration

Workflowand
governance
Goodcollaboration
Makingyourselfheard
Asking“why?”
Substanceand
structure
Goodwriting
Chunkingyourcontent
people contentcomponents
Accessibility Systems Iteration

Iteration
“Butpeoplewillseeit!”
—JasonSantaMaria

Don’tprotectideas.
WeWANTfeedback.
Accessibility Systems Iteration

Getoverperfectionism
andshipit.
Accessibility Systems Iteration

Greatdesigns
evolve.
Accessibility Systems Iteration

It’seasiertorevise
thantocreate.
Accessibility Systems Iteration

EveryonewantstobeanAppleStore.
Becausethey’resuccessful.
Becausetheyare
designedwithintention.

“Appleproducts
suckjustasmuchas
everyoneelse’s”

Innovationdoesn’tmean
newinventions.
Innovationmeans
addingnewvalue.

…andthatwasAnEventApart2013,
Washington,D.C.

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An Event Apart DC: The Recap

1. Recap: AnEventApart2013 Washington,D.C. AmyLamp DesignDirector amy.lamp@forty.co

2. Conference recap Panel discussion Identifyandexplore thelandscapeof digitaldesignand content-creation Determinewaysto adjustourworkflowso thatcross-discipline teamscanadapt

3. Websitecreationis arapidly-changing environment.

4. Contentanduserneeds drivedesign.

5. Systems. Iteration. Accessibility.

6. Systems. Iteration. Accessibility.Wedon’tdecidehowpeople accessourwebsites.Theydo.Andincreasinglyit’son smalldeviceswithlowerbandwidth.

7. Systems.Createflexiblesystemsratherthan fixed“pages”toaccommodatetheslewof ever-changingdevices. Iteration. Accessibility.Wedon’tdecidehowpeople accessourwebsites.Theydo.Andincreasinglyit’son smalldeviceswithlowerbandwidth.

8. Systems.Createflexiblesystemsratherthan fixed“pages”toaccommodatetheslewof ever-changingdevices. Iteration.There’snosuchthingasaperfect launch.Getyourprojectouttheresoyoucanbegin improvingit. Accessibility.Wedon’tdecidehowpeople accessourwebsites.Theydo.Andincreasinglyit’son smalldeviceswithlowerbandwidth.

9. Accessibility whatdevice peopleare using their relationshipto thatdevice qualityof internet connection 1 2 3

10. device / relationship / connection Somanydevices, somanysizes. 3”to30”andbeyond Accessibility Systems Iteration

11. device / relationship / connection Rememberthatcurrent situationsarebadfor predictingfuturebehavior. http://www.idownloadblog.com/2013/04/02/phablets-fad-flurry/ Accessibility Systems Iteration

12. device / relationship / connection Mobiledevices areadisruptive innovation. i.e.,it’sacheapwayformorepeople toaccesstheinternet Accessibility Systems Iteration

13. TVbrowsers= touch+distance device / relationship / connection Accessibility Systems Iteration

14. device / relationship / connection Mobiledeviceinteractionis oftenone-handed Accessibility Systems Iteration

15. device / relationship / connection Themobile devicemaybe theironlyaccess toyoursite. Accessibility Systems Iteration

16. device / relationship / connection Takecarewiththe “mobile”experience. Accessibility Systems Iteration

17. device / relationship / connection YMMV 35%havenointernetaccessathome. Themeansofgettingoutofpovertyareincreasingly availableexclusivelyontheinternet. 31%ofmobileownerswhousetheirmobiledevicefor internetuseitfortheirprimaryinternetuse. Accessibility Systems Iteration

18. Theintroductionof differentdevicesandsizes reallyjusttakesusbackto thenaturalstateoftheweb. Accessibility Systems Iteration

19. pageweight makeinputeasy favorHTMLover Javascriptsolutions startwiththesmallscreen toucheverywhere Specificstokeepinmind: Accessibility Systems Iteration

20. Responsive fluidlayouts flexbox mediaqueriesbasedonEMsratherthanpixels breakpointsbasedoncontentneeds,notfixed gridsystem Accessibility Systems Iteration

21. Systems “Putyourclientsinthe positiontosucceed.” —SamanthaWarren

22. Styletiles Lookandfeel http://styletil.es/ Accessibility Systems Iteration

23. Pattern portfolios Componentlibrary+ pageexamples http://clearleft.com/thinks/onpatternportfolios/ Accessibility Systems Iteration

24. In-browser wireframes anddesign http://alistapart.com/article/responsive-comping- obtaining-signoff-with-mockups Accessibility Systems Iteration

25. Contentstrategy “Contentstrategyiscaringforthe lifecycleofcontent.” —KristinaHalvorson who + how Accessibility Systems Iteration

26. Workflowand governance Goodcollaboration Makingyourselfheard Asking“why?” Substanceand structure Goodwriting Chunkingyourcontent people contentcomponents Accessibility Systems Iteration

27. Iteration “Butpeoplewillseeit!” —JasonSantaMaria

28. Don’tprotectideas. WeWANTfeedback. Accessibility Systems Iteration

29. Getoverperfectionism andshipit. Accessibility Systems Iteration