How to activate people for change? UX for Good is an initiative born in 2011 to use designer to create meaningful change tackling social challenges.
In 2014 the project tackled Rwanda's Genocide and from the research extracted the Inzovu Curve, a model to leverage emotions to create action.
11. CAN WE DESIGN
THE COMMON GOOD?
2011
Chicago
StreetWise ยท Adler School ยท The Third Teacher ยท Cease Fire ยท Global Lives Project
12. CAN WE ENRICH LIVES
OF WORKING MUSICIANS?
2012
New Orleans
Grammy Foundation ยท New Orleans Jazz Heritage F. & F. ยท Clinton Global Initiative ยท MusiCares
13. CAN WE GROW
MINDFULNESS IN SCHOOLS?
2013
Vancouver
The Dalai Lama Center for Peace + Education
14. CAN WE HARNESS FEELINGS
TO END GENOCIDE?
2014
Kigali & London
Aegis Trust
15. โ
โ
Jason Kunesh, Obama For America
We came together as a team
in a way that I havenโt experienced
anywhere else.
20. CAN WE HARNESS FEELINGS
TO END GENOCIDE?
2014
Kigali & London
21.
22. โ 40+ interviews with Aegis staff, locals, visitors,
educators, counselors, experts and those impacted
directly by genocide
โ 500+ hours of primary and secondary research
โ 90 ๏ฌights completed across the world
โ 3,124 post-its, ๏ฌip-charts and pieces of paper
โ 96 servings of french fries consumed in Rwanda
โ Countless personal re๏ฌections and new friends
โ 15 people forever changed
23. โIn my family, we never talked about the genocide
It was too fresh in my parentsโ mindโ
24. And you saved the life
of the people I was planning on killingโ
โYou saved my life.
- Child of victims to teacher of mobile education
25. โI came back and my grandmother says,
I hope you got that Africa out of your system.
But at that moment,
I realized it was there and growing.
So I moved my family here and opened a schoolโ
- KGM Visitor
26. โUsers go through the hard part,
but then also the uplifting part
realizing some of the possibilities that are thereโ
- Morley Hanson, Aegis Trust
33. โ
โ
Prof. Dr. Tania Singer
People with a lot of empathy
want to change that to compassion
so they don't get overwhelmed when
confronted with suffering.
42. โ
โ
Bruno Munari
To complicate is easy, to simplify is hard.
To complicate, just add,
everyone is able to complicate.
Few are able to simplify.