Strategic Plan Part 3: Balanced Scorecard and Communication Plan Please write this paper in your own words and do not copy from any websites or papers. · Shareholder Value or Financial Perspective, includes strategic objectives in areas such as: · Market share · Revenues and costs · Profitability · Competitive position · Customer Value Perspective, includes strategic objectives in areas such as: · Customer retention or turnover · Customer satisfaction · Customer value · Process or Internal Operations Perspective, includes strategic objectives in areas such as: · Measure of process performance · Productivity or productivity improvement · Operations metrics · Impact of change on the organization · Learning and Growth (Employee) Perspective, includes strategic objectives in areas such as: · Employee satisfaction · Employee turnover or retention · Level of organizational capability · Nature of organizational culture or climate · Technological innovation Develop at least three (3) strategic objectives for each of the four (4) balanced scorecard areas identified (Financial, Customer, Process, Learning and Growth), for a total of 12 strategic objectives minimum. Your objectives should be selected, in part, based on an evaluation of a number of potential alternatives to the issues and/or opportunities identified in the SWOTT Analysis paper and table you completed in Week 3. Base your solutions on a ranking of alternative solutions that includes the following: · Identify potential risks and mitigation plans · Analyze a stakeholder and include mitigation and contingency strategies. · Incorporate ethical implications Develop a metric and a quantified (numerical) target for each strategic objective using a balanced scorecard format: · Example: a strategic objective in the shareholder or financial perspective is to increase market share. A metric to actually measure this strategic objective of market share increase is, "The percentage of increase in market share." The target is the specific number to be achieved in a particular time period. The target for the metric of "Increase market share" could be "Increase market share by 2% for each of the next 3 years" or "an increase of 2% per year for 3 years". (Please see the Balanced Scorecard Template in this assignment's Student Materials. You may use this as a starting point if you wish.) Outline a brief communication plan discussing how you will communicate the company's strategic objectives that includes the following: · Define the purpose. · Define the audience. · Define the "owner" of the communication step (i.e., who will develop and deliver the communication). · Identify the channel(s) of communication and why you selected that channel. Be sure to submit the Balanced Scorecard chart itself (as either an Excel spreadsheet or a Word document with embedded table), along with the other content outlined above. Format your paper according to APA guidelines, including at least two cited references in .

1. Strategic Plan Part 3: Balanced Scorecard and Communication
Plan
Please write this paper in your own words and do not copy from
any websites or papers.
· Shareholder Value or Financial Perspective, includes strategic
objectives in areas such as:
· Market share
· Revenues and costs
· Profitability
· Competitive position
· Customer Value Perspective, includes strategic objectives in
areas such as:
· Customer retention or turnover
· Customer satisfaction
· Customer value
· Process or Internal Operations Perspective, includes strategic
objectives in areas such as:
· Measure of process performance
· Productivity or productivity improvement
· Operations metrics
· Impact of change on the organization
· Learning and Growth (Employee) Perspective, includes
strategic objectives in areas such as:
· Employee satisfaction
· Employee turnover or retention
· Level of organizational capability
· Nature of organizational culture or climate
· Technological innovation
Develop at least three (3) strategic objectives for each of
the four (4) balanced scorecard areas identified (Financial,
Customer, Process, Learning and Growth), for a total of 12
strategic objectives minimum. Your objectives should be

2. selected, in part, based on an evaluation of a number of
potential alternatives to the issues and/or opportunities
identified in the SWOTT Analysis paper and table you
completed in Week 3.
Base your solutions on a ranking of alternative solutions that
includes the following:
· Identify potential risks and mitigation plans
· Analyze a stakeholder and include mitigation and contingency
strategies.
· Incorporate ethical implications
Develop a metric and a quantified (numerical) target
for each strategic objective using a balanced scorecard format:
· Example: a strategic objective in the shareholder or financial
perspective is to increase market share. A metric to actually
measure this strategic objective of market share increase is,
"The percentage of increase in market share." The target is
the specific number to be achieved in a particular time period.
The target for the metric of "Increase market share" could be
"Increase market share by 2% for each of the next 3 years" or
"an increase of 2% per year for 3 years".
(Please see the Balanced Scorecard Template in this
assignment's Student Materials. You may use this as a starting
point if you wish.)
Outline a brief communication plan discussing how you will
communicate the company's strategic objectives that includes
the following:
· Define the purpose.
· Define the audience.
· Define the "owner" of the communication step (i.e., who will
develop and deliver the communication).
· Identify the channel(s) of communication and why you
selected that channel.

3. Be sure to submit the Balanced Scorecard chart itself (as either
an Excel spreadsheet or a Word document with embedded
table), along with the other content outlined above.
Format your paper according to APA guidelines, including at
least two cited references in your paper. Write the paper in third
person voice.
Strategic Plan Part 3: Balanced Scorecard and Communication
Plan
Please write this paper in your own words and do not copy from
any
websites or papers.
·
Shareholder Value or Financial Perspective
, includes strategic objectives in areas
such as:
·
Market share
·
Revenues and costs
·

4. Profitability
·
Competitive position
·
Customer Value Perspective
, includes strategic objectives in areas such as:
·
Customer retention or turnover
·
Customer satisfaction
·
Customer value
·
Process or Internal Operations Perspective
,
includes strategic objectives in areas
such as:
·
Measure of process performance
·

5. Productivity or productivity improvement
·
Operations metrics
·
Impact of change on the organization
·
Learning and Growth (Employee)
Perspective
, includes strategic objectives in
areas such as:
·
Employee satisfaction
·
Employee turnover or retention
·
Level of organizational capability
·
Nature of organizational culture or climate
·

6. Technological innovation
Develop
at least
three
(3) strategic objectives f
or each of the
four
(4) balanced scorecard
areas identified (Financial, Customer, Process, Learning and
Growth),
for a total of 12
strategic objectives minimum
. Your objectives should be selected, in part, based on an
evaluation of a number of potential al
ternatives to the issues and/or opportunities identified in
the SWOTT Analysis paper and table you completed in Week 3.
Base
your solutions on a ranking of alternative solutions that
includes the following:
·
Identify potential risks and mitigation plans
·

7. A
nalyze a stakeholder and include mitigation and contingency
strategies.
Strategic Plan Part 3: Balanced Scorecard and Communication
Plan
Please write this paper in your own words and do not copy from
any
websites or papers.
strategic objectives in areas
such as:
es in
areas such as:
objectives in areas
such as:
ity improvement
strategic objectives in
areas such as:
nal capability

8. Develop at least three (3) strategic objectives for each of the
four (4) balanced scorecard
areas identified (Financial, Customer, Process, Learning and
Growth), for a total of 12
strategic objectives minimum. Your objectives should be
selected, in part, based on an
evaluation of a number of potential alternatives to the issues
and/or opportunities identified in
the SWOTT Analysis paper and table you completed in Week 3.
Base your solutions on a ranking of alternative solutions that
includes the following:
contingency strategies.