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1. eMarketing, also known as digital marketing or online marketing, is the practice of promoting
products or services through digital channels such as the internet, social media, search engines,
email, and mobile apps. It involves using various online tactics and tools to reach and engage
with potential customers and drive traffic to a website or online store.
eMarketing strategies can include search engine optimization (SEO), pay-per-click advertising
(PPC), social media marketing, content marketing, email marketing, affiliate marketing, influencer
marketing, and mobile marketing, among others.
The main goal of eMarketing is to increase brand awareness, generate leads, and drive sales by
targeting the right audience with the right message at the right time. It also allows businesses to
track and analyze their marketing efforts in real-time, and make data-driven decisions to optimize
their campaigns for better results.
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