Digital marketing refers to the practice of promoting products or services through digital channels, such as search engines, social media, email, and mobile apps. The goal of digital marketing is to reach a targeted audience and persuade them to take a specific action, such as making a purchase, signing up for a newsletter, or requesting more information. Digital marketing encompasses a wide range of tactics, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, mobile marketing, and video marketing. It also involves analyzing and measuring the effectiveness of campaigns using various metrics and analytics tools. Digital marketing has become increasingly important for businesses of all sizes, as more and more consumers turn to the internet to research products and services before making a purchase. Effective digital marketing can help businesses reach new customers, build brand awareness, and drive sales and revenue.