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2. Table of Content
3 9
1 Search Engine Optimization (SEO)
2 Pay-per-click
Social Media Marketing
7 Marketing Analythics
8 Affiliate Marketing
Marketing Skills
4 Content Marketing
5 Email Marketing
6 Mobile Marketing
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3. Search Engine Optimization (SEO)
SEO is an abbreviation for Search Engine Optimisation. It is
the practise of increasing the exposure and ranking of a
website in search engine results pages (SERPs). SEO aims
to boost organic (non-paid) traffic to a website by making
it more relevant and accessible to search engines and
visitors.
Content Indexing
Good Link Structure
Keywords and Keyword Targeting
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4. Pay-per-click
Pay per click (PPC) advertising is a type of online
advertising in which advertisers pay a fee each time
their ad is clicked. It is a method of purchasing
website views rather than gaining them naturally
through search engine optimisation (SEO). PPC is
frequently connected with search engine advertising,
in which advertisers bid on relevant terms to their
target demographic.
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5. Social Media Marketing
The use of social media platforms and websites to
advertise products or services, raise brand
awareness, engage with the target audience, and
generate website traffic or conversions is referred to
as social media marketing. It entails developing and
publishing information on social media networks in
order to achieve marketing and business objectives.
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6. Content M a rketing
Content marketing is a strategic marketing method
that focuses on developing and disseminating
valuable, relevant, and consistent information to
attract and engage a target audience. The goal of
content marketing is to deliver important information
to the audience, educate, entertain, or inspire them,
with the ultimate goal of driving profitable consumer
action. Material marketing entails the creation and
distribution of many sorts of material, such as
articles, blog posts, videos, and infographics.
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7. Em a il M a rketing
Email marketing is a digital marketing approach
that entails sending commercial messages or
information via email to a group of people. It is a
direct and focused method of reaching out to and
engaging with an audience, such as customers,
prospects, or subscribers who have opted in to
receive emails from a specific company or
organisation.
Businesses can use email marketing to engage and
create relationships with their customers, advertise
products or services, distribute relevant material,
make updates or announcements, and generate
conversions or sales.
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8. M obile M a rketing
Mobile marketing refers to marketing activities
and tactics that use mobile devices, such as
smartphones and tablets, to reach and engage
with a target audience. Mobile marketing has
become a vital component of digital marketing as
mobile devices have grown in popularity and
usage.
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9. M a rketing Ana lythics
Marketing analytics is the measurement,
management, and analysis of marketing data in
order to obtain insights and make data-driven
decisions to optimise marketing plans and
campaigns. It entails the collection, processing,
and interpretation of data linked to marketing
operations and performance using various tools,
technolog ies,and statistical approaches.
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10. M a rketing Skills
Marketing skills are the abilities and
capabilities needed to design, implement,
and evaluate marketing plans and
campaigns effectively. These abilities are
necessary for marketing professionals to
achieve marketing objectives and drive
commercial success.t.
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